School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast Dave Jackson

in today's episode, number 897, we'll dive into the crowdfunding world and discuss the best platforms to use. We'll discuss various crowdfunding platforms like Patreon, Glow, Supercast, Spotify and more, comparing their features and implementation.
But crowdfunding comes with its own set of challenges and concerns. We'll address these issues, including worries about not making enough money, the time and effort required for promotion, and potential restrictions on speech.
So, whether you're just starting out or looking to explore new opportunities for monetizing your podcast, this episode is packed with insights and strategies to help you make informed decisions. 
Join the School of Podcasting Community Risk-Free
Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
You can get a free PDF report that summarizes all of this information HERE.
Tables and a much deeper dive on the website at schoolofpodcasting.com/897
Check out Dave on Buy Me a Coffee
Dave's Stripe Donate Option
 
Mentioned In This Episode
Join the School of Podcasting Community
Keith Fong Because of My Podcast: Way to the Quality Warrior
Profit From Your Podcast Book
Power of Podcasting Network
Dave's YouTube Channel
Dave's Podcasting Newsletter
Buy Dave a Coffee
Put Dave In Your Pocket
Where Will Dave Be?
Question of the Month
Glow.fm
Supercast (aff)
Supporting Cast
Buzzsprout (aff)
Captivate (aff)
Stripe
Paypal 
Storyworthy Book
Set Up Your Show to Value For Value Video Podcasting 2.0
Eric Bennet Interview From Supporting Cast on Podglamorate
Podcasting 2.0 Show

What works for one podcast may not work for another podcast because their audiences are different. Think of the two female singers, Adele and Pink. The are both authentic, talented singers. One tends to stand on stage, tell stories, and perform in a dress. The other does gymnastics that include floating around the entire outside stadium. Could you see Adele flying around a stadium? 
Instead, know your "WHY" and your "WHO" so you can figure out your WHAT and deliver it authentically in a way that doesn't bore your audience. 
Plus, we'll tackle the ever-elusive topic of measuring success. I'll reveal the strategies and tools I use to track traffic and engagement and the importance of creating engaging content that keeps listeners coming back for more.
Tools To Use To Help You Identify What Works With Your Podcast
Instead of just linking to your website, you can add UTM parameters (this isn't as geeky as it sounds). A UTM is Urchin Traffic Monitor (we really don't care). These parameters can be thought of as leaving a breadcrumb so that when you check Google Analytics you can see where the audience specially came from. I'm currently using Fathom Stats, which are not free but are easier to read and a bit more privacy-focused.
Add UTMs to a Link using the Google UTM Creator
the Google Analytics Campaign URL Builder for generating URLs to websites the Google Play URL Builder for generating URLs to apps on the Google Play Store the iOS Campaign Tracking URL Builder for generating URLs to apps on the Apple App Store There are parameters you can add that will be seen in your Google Analytics. I have been using Fathom stats as they are easier to understand (it's not free, but I prefer checking out my stats without the frustration of digging through Google Analytics). 
Why I Like Switchy
Switchy is a tool that is currently available for a lifetime deal on App Summo. Not only does this create easy-to-remember links like www.supportthisshow.com/q2u (which is my affiliate link for the Samson Q2U microphone), but it creates trackable QR codes, and the ability to set UTM parameters and save them as a template. 
When You Can See What Works, You Can QUit Doing Those Actions That Don't
For a while I was putting videos on twitch (primarily known for gaming) and I just didn't any reaction (so I quit wasting my time for now). 
I have videos and screenshots at www.schoolofpodcasting.com/896
Join the School of Podcasting Community Risk-Free
Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
Live appearances?
I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where
QUESTION OF THE MONTH
Each month I ask you to chime in on the show so we all can learn together. Be sure to tell use about your show, and mention your website.
Leave Your Answer at  www.schoolofpodcasting.com/question
 
Mentioned In This Episode
Join the School of Podcasting Community
Profit From Your Podcast Book
Power of Podcasting Network
Dave's YouTube Channel
Dave's Podcasting Newsletter
Buy Dave a Coffee
Put Dave In Your Pocket
Where Will Dave Be?
Question of the Month
Bitly
Google Analytics
Switchy
Fathom Website Stats
 
 

Alex Sanfilippo has the heart of a servant and has made tools for podcasters that help them, and in some cases pay them, to be better podcasters. He is one of the co-founders of PodPros (makes of Podmatch, PodcastSop, Podlottery,Podscore) and he is the host of Podcasting Made Simple. Today, he shares 10 Factors of Podcasting Success.
Erase Your Weaknesses With Podscore you take a survey, and answer a few questions, and it identifies areas which you are doing well, and those that need some work (and it's completely free). 
Alex interviewed 1600 podcasters and summarized the following:
10 Factors of Podcasting Success 1. Self Discipline 
2. Self Care
3. Displaying the Value to the Listener - Crystal Clear
4. Clear Strategy to Grow and Monetize Your Show
5. Consistent Plan In Every Episode
6. Keep Your Show Organized
7 Have a team to Delegate 8
8. Have Conversations with Your Audience 
9. Consant Improve Your Podcasting Craft
10. Have Accountability Partners and Community
Join the School of Podcasting Community Risk-Free
Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
Where I Will Be?
I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where
Mentioned In This Episode
Capsho
Podmatch
Podscore.io
Live Well and Flourish
Cancer and Comedy
Connection Therapy
School of Podcasting
Podcasting Three-Legged Stool
Connect with Alex
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Check out New Podcast Apps for apps to stream bitcoin to podcasters.
Did You Get Value From This Episode?
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 This is show 895 which you can find at www.schoolofpodcasting.com/895
 
 
 
 
 

In this episode of the School of Podcasting, we dive deep into time-saving tips for podcasters. I discuss my own experiences and lessons learned, along with a lineup of fantastic guests.
We cover a wide range of strategies to improve productivity and efficiency in podcasting. From utilizing second screens and mastering keyboard shortcuts to automating tasks with templates and transcription tools, we explore ways to streamline the podcasting process.
Throughout the episode, we highlight individual stories and hacks from our guests, showcasing their unique approaches to saving time in podcasting. Overall, this episode is a treasure trove of practical advice for podcasters looking to make the most of their time and create high-quality content.
Join the School of Podcasting Community Risk-Free
Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
Participants and Efficiency Tips Scott from What Was That Like is speeding up editing using keyboard shortcuts and a Red Dragon M908 Gaming Mouse (aff)
Craig from Live Well and Flourish is speeding up editing by using iZotope plugins. I use Dialogue Enhance 2.
Jill from Fit Stong Women Over 50 eliminates editing by doing more research for your interviews.
Branden uses the sound pads on the Zoom Podtrak P4 to help identify edit marks (he assigned tones from Audacity to the pads)
Karin from Just Grow Something uses templates where she adds all of the files she uses for her show and saves it as a template. Then opens the template and chooses "Save As," and gives it a new name (so the blank version of the episode stays blank).
Kim from the Pharmacists Voice also uses Templates for her audio, her images (using Canva), and anything else.
Jim from Home Gadget Geeks ensures any online tools (like auphonic) he uses take advantage of any integrations. Tools like Active Pieces and Zapier can tie two products together.
Mark Vinet from the History of North America and Historical Jesus batch records.
Steve Steward from the Podcast Editors Academy and his own Editing Service uses two monitors, which speed things up and make things less stressful.
Tips To Speed Up Your Podcast From Dave Use the playback speed option in Audacity. It will make people sound like chipmunks, but every little bit helps.
Use Text Expander to create templates or anything you type over and over (Libsyn.com has a snippets feature as does Captivate, which has episode defaults (templates).
Podpage is a set-it-and-forget-it website tool. You create an episode, and it just appears on your website. You can learn Podpage for Free. Podpage also has an episode signature at the bottom of every episode on your site.
A Transcription service like Otter or any AI Transcription tools can be used for editing.
I use Evernote to organize my thoughts to avoid wasting time looking for things. A cheap alternative to Notedex.
Use a calendar scheduling tool like Acuity Scheduling, Tidycal (although it's having an issue), or Calendly. Using these tools takes the stress out of scheduling guests.
I Use Brandy to manage my Press kit.
Use your audience, who often have time, treasure, and talent, to help you with your show.
Pin a folder to the left navigation in Windows Explorer and the Finder on a Mac so you don't have to dig down to get to the folder.
Pay someone to do your editing.
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Are you running out of hard drive space due to the large files associated with your podcast, especially if you're playing with video?
Worry not, because in this week's episode of The School of Podcasting, Dave Jackson provides a solution to this common problem.Dave discusses the benefits of using cloud storage services like Backblaze B2 Cloud Storage to free up space on your computer.
He shares his personal experience with Backblaze, emphasizing its reliability and the peace of mind it offers when it comes to backing up your files.
Whether you want to save your podcast episodes, old YouTube videos, or any other large files, Backblaze B2 could perfectly fit you. Even better, the first 10GB of storage is free! And the pricing is incredibly affordable, with Backblaze charging only half a cent per gigabyte. So, you can upload many files without worrying about exceeding your budget.
See supportthisshow.com/backblaze
Join the School of Podcasting Community Risk-Free
Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
 
It's Not As Hard As You Think I just returned from speaking at the 40th high school reunion, where they asked me to speak. Speaking always makes me nervous, but due to this talk NOT being about podcasting, I was REALLY Nervous. 
I followed my own advice and figured out who I was talking to, and what the goal of the talk was (point out that we survived), and then I found people to give me honest feedback before I had to deliver it. It worked. I got a fair amount of compliments. 
The stress and hand shaking worry was not needed. I had done my homework. So I'm here to tell you from the other side, that the worry is more than likely not necessary (I know, easier said than done). 
Spotify Video Experiment So Far  while I received hundreds of downloads of the audio of the ASk the Podcast show, and a decent amount of video views on YouTube. I have not received a single play on Spotify. Granted I have not promoted it (I promote my Youtube Channel) . I wanted to see what kind of organic traffic Spotify would bring. So far I haven't received any. I do have a niche show, but I wanted you to know. 
Mentioned In This Episode
Join the School of Podcasting Community
Backblaze Backup 
Profit From Your Podcast Book
Power of Podcasting Network
Dave's YouTube Channel
Dave's Podcasting Newsletter
Buy Dave a Coffee
Put Dave In Your Pocket
Where Will Dave Be?
Question of the Month
CHAPTERS
00:00:12 - Topics
00:00:32 - Opening
00:01:12 - Video Files are Bigger
00:01:51 - Backblaze
00:05:16 - How Much Is It?
00:07:39 - What Should I Keep?
00:08:44 - File Structure 
00:13:05 - Join the School of Podcasting (https://learn.schoolofpodcasting.com)
00:13:52 - Studying Mr. Beast
00:14:03 - Free Podcasting Tips Newsletter (https://www.schoolofpodcasting.com/daily)
00:15:10 - Editing Old Titles 
00:17:03 -  
00:18:21 - Overcoming Your Podcast Fear 
00:25:33 - Question of the Month (https://www.schoolofpodcasting.com/question)
00:26:35 - Live Appearances (https://www.schoolofpodcasitng.com/where)
00:27:08 - Spotify VIdeo Experiment 

Jeff Sieh, a man wearing many hats, found himself in the heart of the digital world, not by chance but by curiosity and sheer determination. His journey wasn't a straight line. Jeff kept evolving from dabbling in corporate video production and website building to exploring social media. During one of these explorations, he stumbled upon Pinterest on a podcast. Hearing about the surge of traffic it brought to a blog stirred his interest. His first foray into Pinterest was a blog post, Manly Pinterest Tips #1, that resonated among the masses. That's when he realized the potential of Pinterest, not just as another social platform but as a visual search engine.
BUT I DIDN'T BRING JEFF ON TO JUST TALK ABOUT PINTEREST
Jeff has been shooting video for decades and does all of his shows LIVE. If you think about it, you can take this content and repurpose it in ANY format you want, but how do you do that without losing your mind? Jeff shares that today.
Check Out Jeff Sieh jeffsieh.com
socialmedianewslive.com
manlypinteresttips.com/
Topics Include Using Pinterest as a Visual Search Engine
Best Practices and Myths of Pinterest
Creating Eye-Catching Pins
How Jeff Landed Big Guests
How Jeff Landed a Big Sponsor
The Benefits of Building Relationships
Repurposing Content for Maximum Value
Why He Uses Descript
The Difference Between Streamyard and Ecamm Live
The Big Attraction of Going Live
Growing Your Audience Through Consistency
Mentioned In This Episode Jeff Sieh's Website
Manly Pinterest Tips
Social Media News Live
Ecamm Live Software
Streamyard Live Streaming Tool
Repurpose.io
Social Warfare Sharing Plugin
Profit From Your Podcast: Proven Strategies to Turn Your Listeners Into Livelihood
Join the School of Podcasting!
Canva
The YouTube Formula Book (aff)
Dave's Appearance on Jeff's Show
Descript
Streamyard and Ecamm
Tailwind Pinterest Scheduling Tool
The School of Podcasting
This is episode 892 and originates at schoolofpodcasting.com/892
This show is part of the Power of Podcasting Network changing the World One Download at a Time.
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