784 episodes

You want to start a podcast, but you’re not sure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 16+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson

School of Podcasting Dave Jackson

    • Business
    • 4.7 • 291 Ratings

You want to start a podcast, but you’re not sure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 16+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson

    Danny Peña: Keep it Fun and Master Your Craft

    Danny Peña: Keep it Fun and Master Your Craft

    Danny Peña is one of my favorite guests. We started his story on episode 506, got an update on episode 633 and now he has a ton of "Because of My Podcast" stories for episode 827.
    Danny is an award-winning, 2015 Podcaster Hall of Fame inductee and one of the hosts of Gamertag Radio. He is also the Game Editorial Lead at G4.
    Gamertag Radio (GTR) is an independent online gaming website dedicated to the gaming community that was founded in 2005, and intended to help to unite all gamers. Over the past few years, GTR has grown from a small website to one of the largest and most respected gaming information sites on the Internet. Every week GTR records and distributes new episodic content recapping the news of the past week, including discussions about what is happening in the online gaming community along with interviews and a weekly custom soundtrack highlighting up & coming Hip Hop artists.
    Sponsor: Focusrite Interfaces Focusrite has been at the forefront of audio technology since 1985 Focusrite interfaces are great for all content creators Scarlett is the world’s best-selling range of audio interfaces with over 4.5 million sold to date Easy to use Great sound quality More info can be found at: www.focusrite.com/podcasters    In This Episode You Will Hear How Danny continues to take advantage of opportunities, which then lead to more opportunities.
    How Danny ended up on a billboard in Time's Square
    How he got to interview Keanu Reeves
    How his persistence lead to scoring a large guest (Reggie Fils-Aime).
    His conversational interviews based on his curiosity lead to six news outlets promoting his interview.
    Reggie insisted Danny interview him at a large event as part of the opening keynote. 
    Danny once had access to a new Microsoft product MONTHS before anyone else. Instead of enjoying the new item, he allowed one of his listeners to enjoy it and the video went viral.
    Join the School of Podcasting When you join the School of Podcasting you can quit worrying about:

    Are people going to listen to me? (Yes, cause I'll show you how to see what they want).

    Am I going to sound stupid? (No, as I'll show you the magic of editing)

    It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks). 

    I don't anything about this technology (You said the same thing about driving). 

    Get access to:
    Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one-on-one quick fix calls as you like at no extra charge. 

    Join worry-free with a 30-day money-back guarantee 

    Go to www.schoolofpodcasting.com/start
    Where I Will Be: May 26-29 :Podfest Multimedia Expo   Orlando, Fl.
    July 19-20: How to Make Real Money Podcasting Online
    Oct 20-22 Erma Bombeck Writers’ Workshop Dayton, Oh

    For the most up to date itinerary, go to www.schoolofpodcasting.com/where
    Podcast Launch Checklist You want to start a podcast, but you're not sure where to start. This free checklist outlines which step to take first and why.
    www.schoolofpodcasting.com/checklist
    Mentioned In This Episode Building a Better Dave - recreational Outrage

    • 43 min
    9 Tips to Make Your Podcast Binge worthy

    9 Tips to Make Your Podcast Binge worthy

    We all want to grow our audience. We want to become their favorite show so they just want more. In some cases, you may actually be someone's favorite podcast and they would listen to another episode except you've made it hard to binge. So today we look at nine tips to help your show be Bingeworthy.
    Sponsor: Focusrite Interfaces Make You Sound Amazing Focusrite has been at the forefront of audio technology since 1985
    Focusrite interfaces are great for all content creators
    Scarlett is the world’s best-selling range of audio interfaces with over 4.5 million sold to date
    Easy to use
    Great sound quality
    More info can be found at: www.focusrite.com/podcasters   
     
    Making Your Podcast Binge-Worthy Something to think about:
    What are you offering your audience that they should spend their time-consuming? Not just one but several episodes. That statement is a little scary.
    1. It has to be GOOD, actually very good.
    2. Create click-attracting titles. I use a tool called Headline Studio
    3. Get your audience asking, What Happens Next??
    4. Give them multiple points of insight.
    5. Make it EASY to Binge (by making it easy to subscribe/follow). See this plugin
    6. Add an element of Fear of Missing Out (FOMO).
    7. Get Your Best Content In Front of Your Audience
    8. Teasing Your Audience 
    9. Have a Show that Walks Through a Process
    Make your content relevant. Be YOURSELF. 
    Free Zoom Reduces Amount of Time Check out Squadcast(my favorite). If you must use something free there is zencastr and cleanfeed. You can just upgrade your zoom account ($15)
    Join the School of Podcasting When you join the School of Podcasting you can quit worrying about:
     
    Are people going to listen to me? (Yes, cause I'll show you how to see what they want).
     
    Am I going to sound stupid? (No, as I'll show you the magic of editing)
     
    It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks). 
     
    I don't anything about this technology (You said the same thing about driving). 
     
    Get access to:
    Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one-on-one quick fix calls as you like at no extra charge. 
    Join worry-free with a 30-day money-back guarantee. Use THIS LINK to get a discount
     
    Go to www.schoolofpodcasting.com/start
    Mentioned In This Episode Siskel and Ebert
    Howard Stern Private Parts
    Link Whisperer Plugin
    Podcast Branding.co
    Jordan Harbinger Start Page
    Libsyn.com Media Hosting (use the coupon code sopfree to get up to 2 months free)
    The Messengers Podcast
    The movie "The Messengers: A Podcast Story"
    Presonus Revelator Dynamic microphone
    Why Free Media Hosts Don't Work on YouTube

    • 36 min
    Opportunities Wait on the Other Side of Your Fears

    Opportunities Wait on the Other Side of Your Fears

    I met Connie at an event two years ago. I see her at a conference two years later and ask if she has any "Because of my podcast ____" stories. She not only has one, she has quite a few (TV, Radio, and more). So listen to what can happen when you find someone who can help you avoid the common podcasting mistakes. 
    Connect With Connie at
    conniealbers.com
    Connie's book, "Parenting Beyond the Rules: Raising Teens with Confidence and Joy."
    Connie's Podcast, "Equipped To Be."
    SPONSOR Focusrite Interfaces
    Focusrite has been at the forefront of audio technology since 1985 Focusrite interfaces are great for all content creators Scarlett is the world’s best-selling range of audio interfaces with over 4.5 million sold to date Easy to use Great sound quality More info can be found at: www.focusrite.com/podcasters    Mentioned In This Episode Live Well and Flourish Podcast
    ATR2100 Microphone
    Rodecaster Pro
    Neweer Ring Light
    Start Ugly Book
    Nervous about podcasting? Check out Podcast Baby Steps (free course)
    Nervous about Podcast Gear check out this free webinar (no email address needed)
    Trypodpage.com (a great way to make a podcast site). You can learn podpage for free at www.learnpodpage.com
    Libsyn.com media hosting (use the coupon code sopfree) 
    #Question of the Month
    Want some free exposure for your podcast? Go to
    Go to www.schoolofpodcasting.com/question
    Check out the question and share your thoughts and insights. I assemble these for the last episode of the month. 

    Go to www.schoolofpodcasting.com/question
    Where I Will Be:
    Podfest Multimedia Expo  May 26-29 Orlando
    How to Make Real Money Podcasting Online July 19-20
    For the most up to date list see www.schoolofpodcasting.com/where
    Join the School of Podcasting Join the School of Podcasting
    When you join the School of Podcasting you can quit worrying about:

    Are people going to listen to me? (Yes, cause I'll show you how to see what they want).

    Am I going to sound stupid? (No, as I'll show you the magic of editing)

    It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks). 

    I don't anything about this technology (You said the same thing about driving). 

    Get access to:
    Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one on one quick fix calls as you like at no extra charge. 
    Join worry-free with a 30-day money-back guarantee 

    Go to www.schoolofpodcasting.com/start

    • 53 min
    Do You Have Time To Listen to ANOTHER Podcast?

    Do You Have Time To Listen to ANOTHER Podcast?

    We all think, "just make good content and promote your show" but as podcasts become more mainstream and the average listener now consumes multiple episodes a week, do they have room for YOUR show? I asked my audience what their status is. If you found a really good show, would you have to "bump" one you are listening to now?


    Sponsor: Focusrite Interfaces
    Focusrite has been at the forefront of audio technology since 1985 Focusrite interfaces are great for all content creators Scarlett is the world’s best-selling range of audio interfaces with over 4.5 million sold to date Easy to use Great sound quality More info can be found at: www.focusrite.com/podcasters    Question of the Month Answers You find a show that's great. Do you have enough time to add an additional show to your listening time?
    Contributors
    Steve - Stevestewart.me and Podcast Editor Academy
    Jim - Home Gadget Geeks and Ask the Podcast Coach
    Mark - History of North America 
    Bill - Bill Watches Movies 
    Dave - Walking is Fitness 
    York - Poetic Earthlings 
    Arnie- Sports History Network 
    Summary:
    In general, we are all "out of time, " yet if something good comes along, we seem to make room. We also have different phases of life, and some of the shows we listen to take breaks and we find new shows. 
    The bottom line is there is only so much time to listen and the shows that deliver the most value will be heard. 
    I Heard it On a Podcast No Agenda Show 25% of People Get Their News From Podcasts
    https://www.noagendashow.net/listen/1444 (1:25:59)
    What Was That Like - {Podcasting is Therapeutic )
    Podcasting 2.0 Gets $4000 Donation
    Cleaning Up Audio With Descript Check out this video that shows how to clean up your audio in Descript
    Mentioned in this Show Join the School of Podcasting
    Episode 752 - Audio Editing as a Business
    Podcast Editor Academy
    Spotify is Now Offering Video via Anchor (kind of)
    Descript Audio Editing Tool
    Focusrite Interfaces

    • 35 min
    Is Dynamic Content Right For You?

    Is Dynamic Content Right For You?

    After seeing the podcasting space gear up for more advertising (something I'm not thrilled with) more media hosts are developing dynamic content. So what is dynamic content, do you need it, and how do you use it?
    What is Dynamic Content? Dynamic content is content that your media host inserts into your mp3 file at spots you select. This is often used for ads. In some spaces, people confuse "Dynamic Ad Insertion" and "Dynamic Content" as being the same thing. They are not. While you can use Dynamic Content, it does NOT have to be ads. It can be anything that is time-sensitive. 
    Who Offers This Technology? Libsyn.com (LibsynPro solution - full disclosure I work there). Use the coupon code sopfree to get a free month.
    Captivate has an impressive dynamic content tool that even updates your episode description when you swap out content.
    Podbean has pod ads https://podads.podbean.com/
    Blubrry has a pro version
    Red Circle (500 weekly downloads)
    RSS.com (10,000 downloads a day)
    Pros of Dynamic Content No more outdated time-based content The ability to sell your back catalog* Cons of Dynamic Content You really need to pay attention to volume levels (I'm using WLM Plus plugin) To sell your back episodes you need to go through your whole back episodes and insert spots. Updating old files might be trickier You need to consider how to lead in and come out of dynamic content. Focusrite Interfaces Go to www.focusrite.com/podcasters
    Unlimited Time Shifted One-On-One Consulting I've added unlimited time-shifted consulting that can be between you and me. If you need someone to stand by you and guide you through the pitfalls of podcasting, you can join worry-free with a money-back guarantee at www.schoolofpodcasting.com/start
    I Heard It On a Podcast Disney got all sorts of deals when they built the location in Florida. On the No Agenda show they explain that the reason employees are known as "Castmembers" is to get around Florida Labor laws. It's at the 2 hours and25 minute mark.
    Apple Charts Criteria I've said for years that ratings and reviews do NOTHING but provide social proof. You want people to ask people to follow you and share your show with a friend.
    see post from Apple
    Where I Will Be Where I Will Be:
    Podcast Movement Evolutions March 23-26
    Utah Podcast Coalition April 21st
    Podfest Multimedia Expo  May 26-29 Orlando
    Question of the Month Want some free exposure for your podcast? Go to
    Go to www.schoolofpodcasting.com/question
    Check out the question and share your thoughts and insights. I assemble these for the last episode of the month. 
    This show is part of the Power of Podcasting Network

    • 25 min
    Flying Past Your Fear of Podcasting With Mark Hasara

    Flying Past Your Fear of Podcasting With Mark Hasara

    Mark was a US air force Pilot, Speaker, Author, and Entrepreneur, but was hesitant to start his podcast. Today we talk about what was stopping him, and how his podcast is helping to promote his Wall Pilot business. 
    We also hear about some discouraging statistics from Chartable about podcast cross-promote (courtesy of Evo Terra). 
    Spotify may be working on a "Tik Tok meets Tinder" discovery tool. I'm not sure that is going to work. 
    I introduce a new segment "I Heard it on a podcast" this time it was the Moe Factz show with Moe and Adam Curry
    Mentioned in This Episode Mark Hasara Website
    Mark's Lessons From the Cockpit Show
    in Apple, Google, Spotify
    Wall PIlot
    Video of Spotify Discovery Tool
    Fountain App
    Castamatic app
    New Podcast Apps
    Question of the Month Want some free exposure for your show, go to www.schoolofpodcasting.com/question and answer the question of the month and be sure to mention your show and website. Do it now!
    Join the School of Podcasting In addition to the step-by-step tutorials, group coaching, and podcasting mastermind group, I've now added show audits and unlimited time-shifted one-on-one coaching. 
    When you join the School of Podcasting you can quit worrying about:

    Are people going to listen to me? (Yes, cause I'll show you how to see what they want).

    Am I going to sound stupid? (No, as I'll show you the magic of editing)

    It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks). 

    I don't anything about this technology (You said the same thing about driving). 

    Get access to:
    Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one-on-one quick-fix calls as you like at no extra charge. 
    Join worry-free with a 30-day money-back guarantee 

    Go to www.schoolofpodcasting.com/start

    • 34 min

Customer Reviews

4.7 out of 5
291 Ratings

291 Ratings

DocCVS ,

Great podcasting resource

Whether you're new to podcasting, or an experienced podcaster, you're sure to learn something from each and every epsiode of School of Podcasting. Dave has been in podcasting from the start, and he does an excellent job of sharing what he's learned along the way.

Flavor of Italy ,

I love this podcast!

Dave Jackson imparts incredible knowledge about podcasting and has been the single most helpful human being as I started off with my podcast. I’m now at close to 100 episodes and Dave Jackson is still my number one go to person for podcast knowledge and help!

Ken Hannaman ,

A Serendipitous Experience

I went to Podcast Movement 2021 in Nashville and met Dave at the Libsyn booth. I didn’t know he was the host of the School of Podcasting at that time. Dave and the group I was with later ironically had lunch together due to some mutual connections. It was then I found out about Dave’s School of Podcasting show.

I am so thrilled I found this show. I’ve been podcasting now for around 7 months and am loving it and learning a great deal as I go. Having found Dave’s show and listening to the content has been extremely valuable to me.

I’m considering joining his online group to continuing the learning with like-minded individuals.

Thank you Dave for the great content you produce and the serendipitous meeting we had at the booth and over lunch.

I’m looking forward to continuing to learn with your community and through your show.

Top Podcasts In Business

Ramsey Network
NPR
Guy Raz | Wondery
Andy Frisella #100to0
Jocko DEFCOR Network
HBR Presents / Muriel Wilkins

You Might Also Like

Dave Jackson
Adam Adams
Ray Ortega, Dave Jackson, Daniel J. Lewis.
Dave Jackson
Pat Flynn
Erik K. Johnson