School of Podcasting Dave Jackson

This weekend was the 20th anniversary of 911 in the United States. I recently had a slight health scare, so I brought on a friend of the show Gordon Firemark to answer the question, "What happens to your podcast if you die." We also get the last report from Glenn Hebert as he winds up his tour to meet his audience. I also am trying something new with my book Profit From Your Podcast. 
Sponsor: Novel Marketing Podcast
A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Check out https://www.schoolofpodcasting.com/author
What Happens After You Publish Your First Episode
Today I talk about School of Podcasting student Mark Hasara who has a great background as a speaker, author and pilot but was still nervous to release his first episode. 
When he released it he was amazed at how many downloads he received. We mention "The Feed" from Libsyn which shares industry stats. Currently, 50% of podcasters get less than 131 downloads per episode, and 50% get more. 
What Happens to Your Podcast if You Die?
I talk with Gordon Firemark about what happens to your podcast if you die. While we all plan to be around much longer, taking the time to designate what happens to your show if you are no longer able to continue (or if you're dead). This is an awkward conversation to have with people, but you should be planning your estate as well, so don't forget your podcast (and dog) when you create directions on what to do with your show. 
You might check out the book, "I'm dead, now what?" on Amazon
For more information about Gordon see thepodcastlawyer.com
Glenn's Reflections on His Tour
Glenn "The Geek" Hebert is from the Horse Radio Network. He went on a five-week tour with thousands of miles across the east coast to meet his listeners and sponsors. 
He loved his Zoom Podtrack P4, and thought staying three days in one place was the best. Next tour he will also plan some time to site see (as they didn't do any). He said that even though traveling in an RV is different, after some time you just get used to it (and it beats hotels, or staying in the listener's homes).
Get A Personalized Version of Profit From Your Podcast
Go to www.profitfromyourpodcast.com/book to get a personalized version of the book (US only)
QUESTION OF THE MONTH
I need your answer by 9/24/21. The question is "What was the last thing you shared and why?" Be sure to mention the name of your show, the website and a little bit about your show. 
Go to www.schoolofpodcasting.com/question
Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start
Topics:
00:00  Intro
01:48  Pushing Past Your Fears
05:36  Mark's First Episode
06:07  How Many Downloads is Considered Good?
09:37  Sponsor: Novel Marketing
11:39  Sad News About Trever Hill
12:54  What Happens To Your Podcast When You Die?
25:40  Glenn the Geek Final Tour Update
32:49  Others are Going on Tour
34:22  Questions of the Month
35:55  Personalized Version of Profit From Your Podcast
36:54  The Importance of Editing
39:50  Bloopers
Follow the Show and Never Miss an Episode on:
Apple - Google - Spotify - Amazon
Check out New Podcast Apps for apps to stream bitcoin to podcasters.
Did You Get Value From This Episode?
Enjoy the Show? Buy Dave a Coffee
and give some of that value back. 

Mellisa Guller has experience as a marketing manager, a project manager, an online course designer (she worked at Teachable), as well as a podcast producer, host, and podcast teacher. We take a DEEP DIVE into planning and launching an online course.
SPONSOR: Novel Marketing
A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction.
Check out https://www.schoolofpodcasting.com/author
Building Digital Courses with Mellisa Guller
Today I get all your questions answered about building and selling an online course: 
06:04  When is the right time to build a course?
09:01  How Long Should My Course Be?
11:19  Common Mistakes
13:13  What are the Top Challenges?
20:50  Open or Closed Model?
26:23  The Underutilized Feature in Teachable
27:27  What Do I Charge For My Online Course
32:59  Should I Have Free Lessons?
35:37  What Percentage of My Audience Will Sign Up?
39:38  Why is the Number So Low?
41:04  Why Did You Choose Circle?
Melissa's Contact Info
Check out all of her courses and services at 
witandwire.com
Instagram
Twitter
Pinterest
Question of the Month
I need you to answer the question, "What was the last thing you shared, and why?" Go to www.schoolofpodcasting.com/question by 9/24/21 and be sure to tell us about your show and where we can find it (your website).
Ready To Start Your Podcast? You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start
Mentioned in This Episode
Profit from Your Podcast Book
Episode 787 with the Entrepreneur Survey
The 10 Commandments of Book Marketing
Wit and Wire Podcast Launch Accelerator
Wit and Wire Courses
 

I asked my audience "Do you need to be a celebrity to achieve podcast success?" and they chimed in. You need to know your WHY, and you need to define SUCCESS. 
SPONSOR: Podpage
Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage 
Participants In This Episode
The History of North America - Mark
What Was That Like? - Scott Johnson
Permanent Record Studios in Austin - Mike
Film Spotting
Childless Not By Choice - Civilia Morgan
Dave's appearance on Childless Not by Choice
The Author Inside You - Matt
Dave's Appearance on The Author Inside You
The Relaxed Dog - Robert Ober
Tourpreneur- Shane Whaley. 
Follow the Show and Never Miss an Episode on:
Apple - Google - Spotify - Amazon
Check out New Podcast Apps for apps to stream bitcoin to podcasters.
Did You Get Value From This Episode?
Enjoy the Show? Buy Dave a Coffee
and give some of that value back. 
Mentioned In This Podcast
Profit From Your Podcast Book
Voice Advantage Giveaway (Lots of Free Stuff)
Podcast Review Show
How To Niche Down Your Podcast?
Mailerlite Email List Tool

Today Danielle Desir built up a sizeable Facebook group and after trying multiple strategies to have the group pay for itself, SHE MOVED AWAY FROM FACEBOOK. 
SPONSOR: Podpage
Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage 
Danielle is the host of the Thought Card podcast and one of the founders of the Women of Color Podcasters. In addition to being a podcaster, she's also is an Author, Podcast Coach, Freelance Writer and more. 
Today We Find Out
The happy accident that was the start of the WOC Podcasters group.
The multiple ways she attempted to monetize.
Her thoughts about the "hot leads" from Facebook.
Why she moved to Circle, and her favorite features.
How she stayed sane running a group of 4000+ people.
How she has expanded the group since moving off of Facebook.
We get insight into her 17 different streams of income.
Because of her podcast she is QUITTING HER DAY JOB!
Glenn The Geek Road Report
Glenn has recorded a few episodes on the road this week, and at one point was in the parking lot of a liquor store to get good wi-fi. He is getting great feedback from his audience, and seeing the products that people have purchased after hearing it on his show. 
Glenn then has the customer record a testimonial about the product and sends it to the sponsor (this should make it easy to renew their contract as Glenn has audible proof that advertising on his show works). 
Check out Gleen at www.horseradionetwork.com
Question of the Month
I need your answers by 8/27/21 at www.schoolofpodcasting.com/question
Can you achieve podcasting success without being a celebrity? 
(Be sure to mention your show and website)
Share your thoughts.
Leading the Bleeding ( A Journey Podcast)
I start a new strictly hobby podcast that will help me understand more about earning Bitcoin with your podcast. See www.value4value.io for more information. So far I've earned 65.74 (131,866 sats) and will be joined by my friend Harry Durran from Podcast Junkies and (hopefully) many more people as we create a "Study group." In the words of the great band King's X, "Everybody knows a little bit of Something" and we hope to get a group of people into a zoom meeting and share ideas, insights, and education. 
To check out the first episode, "You've Got to Start Somewhere" and add our first meeting by visiting leadingthebleeding.com/meeting
Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start
Mentioned On This Episode Danielle Desir Website
Thought Card podcast
Women of Color Podcasters
Circle.so Community Platform
Profit From Your Podcast Book
The Dip By Seth Godin
Fountain App (stream bitcoin to podcasters)
Join the School of Podcasting

We have many topics this week. If your app uses chapters you can jump to the next subject. We are talking about becoming an LLC
SPONSOR: Podpage
Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage 
Mentioned In This Episode
Create an LLC
Zoom Podtrak P4 Recorder/Interface/Mixer
Show Notes Summit
My Gear
My Podcast Reviews
QR Code Creation Video
Podpage (create your podcast website in minutes)
Give Back Value For the Show
No Agenda Show
Rich Dad Poor Dad (free book on Audible)
Deb Shepherd Podcast
Horse Radio Network
New Podcast Apps
TOPICS
00:00  Put it Back in the Oven
01:28  Intro
02:05  Because of My Podcast: 10,000 Donation
04:49  Mailbag: Discovery Revisited
09:59  Why Did My Show Stop Growing
12:13  You Never Know Who Is Listening
14:29  SPONSOR Podpage
16:37  Should I Create an LLC?
28:05  Glen The Geek IN MY STUDIO
36:16  Podcast Yearbook
43:08  Show Notes Summit
44:27  schoolofpodcasting.com/value
Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

Many entrepreneurs say they are unemployable, well Joe Pulizzi  (of Content Inc) has a new company called The Tilt (We’re Turning Content Creators into Content Entrepreneurs) just published The unconventionals. It's a report based on 1400 Content Entrepreneurs and what it takes to build a successful content business.
SPONSOR: Podpage
Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage 
Lessons From the Car When I was driving doing 75 mph in my Toyota Camry, if you're guest is using their built-in microphone I couldn't understand what they were saying. Also, just like a GPS that is constantly looking for more efficient ways to get you to your destination, your podcast operates the same way. As you listen to your audience, you can steer your show to success.
It Turns Out People Are Listening... In attending an event where my audience is (Podcast Movement 2021), I ran into a few people who listen to my show. I ran into Peter Ferioli of the Music Podcast Network, Riki Rachtman from MTV's the Headbanger Ball (who now has his own podcasts). While it feeds your ego, you also have the opportunity to get instant feedback on your show. This is always amazing to get feedback, and you actually see that people are listening to you.
Glenn The Geek HRN Tour Report Glenn is going on a five-week 3200-mile tour including 14 states, 12 meetups, 1 wedding, to meet his listeners. he is staying at listener farms and campgrounds. 
Glenn is loving the Zoom Podtrak P4 and using four Samson Q2U microphones. He is recording into the P4 and also uses Hindenburg Journalist
Follow Glenn on the Horses in the Morning Facebook Page or check out his Horse Radio Network Website.
Question of the Month Can you achieve podcasting success without being a celebrity? 
(Be sure to mention your show and website)
Share your thoughts...
I need your answer by 8/27/21 see
www.schoolofpodcasting.com/question
Mentioned In This Episode
FULL PDF REPORT - The unconventionals
Podpage
Profit From Your Podcast Book (and Podcast)
Zoom Podtrak P4
Samson Q2U microphones
Podia Everything you need to sell courses, webinars, downloads, and memberships.
Teachable - Create online courses and coaching services.
Podcast Movement
RocknPod Event
Big Podcast Book
the Music Podcast Network
Riki Rachtman
Tourpreneur Podcast
Spybrary
Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start