748 episodes

You want to start a podcast, but you’re not sure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 16+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson

School of Podcasting Dave Jackson

    • Business
    • 4.7 • 285 Ratings

You want to start a podcast, but you’re not sure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 16+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson

    What Happens To Your Podcast When You Die?

    What Happens To Your Podcast When You Die?

    This weekend was the 20th anniversary of 911 in the United States. I recently had a slight health scare, so I brought on a friend of the show Gordon Firemark to answer the question, "What happens to your podcast if you die." We also get the last report from Glenn Hebert as he winds up his tour to meet his audience. I also am trying something new with my book Profit From Your Podcast. 
    Sponsor: Novel Marketing Podcast
    A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Check out https://www.schoolofpodcasting.com/author
    What Happens After You Publish Your First Episode
    Today I talk about School of Podcasting student Mark Hasara who has a great background as a speaker, author and pilot but was still nervous to release his first episode. 
    When he released it he was amazed at how many downloads he received. We mention "The Feed" from Libsyn which shares industry stats. Currently, 50% of podcasters get less than 131 downloads per episode, and 50% get more. 
    What Happens to Your Podcast if You Die?
    I talk with Gordon Firemark about what happens to your podcast if you die. While we all plan to be around much longer, taking the time to designate what happens to your show if you are no longer able to continue (or if you're dead). This is an awkward conversation to have with people, but you should be planning your estate as well, so don't forget your podcast (and dog) when you create directions on what to do with your show. 
    You might check out the book, "I'm dead, now what?" on Amazon
    For more information about Gordon see thepodcastlawyer.com
    Glenn's Reflections on His Tour
    Glenn "The Geek" Hebert is from the Horse Radio Network. He went on a five-week tour with thousands of miles across the east coast to meet his listeners and sponsors. 
    He loved his Zoom Podtrack P4, and thought staying three days in one place was the best. Next tour he will also plan some time to site see (as they didn't do any). He said that even though traveling in an RV is different, after some time you just get used to it (and it beats hotels, or staying in the listener's homes).
    Get A Personalized Version of Profit From Your Podcast
    Go to www.profitfromyourpodcast.com/book to get a personalized version of the book (US only)
    QUESTION OF THE MONTH
    I need your answer by 9/24/21. The question is "What was the last thing you shared and why?" Be sure to mention the name of your show, the website and a little bit about your show. 
    Go to www.schoolofpodcasting.com/question
    Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start
    Topics:
    00:00  Intro
    01:48  Pushing Past Your Fears
    05:36  Mark's First Episode
    06:07  How Many Downloads is Considered Good?
    09:37  Sponsor: Novel Marketing
    11:39  Sad News About Trever Hill
    12:54  What Happens To Your Podcast When You Die?
    25:40  Glenn the Geek Final Tour Update
    32:49  Others are Going on Tour
    34:22  Questions of the Month
    35:55  Personalized Version of Profit From Your Podcast
    36:54  The Importance of Editing
    39:50  Bloopers
    Follow the Show and Never Miss an Episode on:
    Apple - Google - Spotify - Amazon
    Check out New Podcast Apps for apps to stream bitcoin to podcasters.
    Did You Get Value From This Episode?
    Enjoy the Show? Buy Dave a Coffee
    and give some of that value back. 

    • 40 min
    Is It Time To Sell Your Knowledge In an Online Course?

    Is It Time To Sell Your Knowledge In an Online Course?

    Mellisa Guller has experience as a marketing manager, a project manager, an online course designer (she worked at Teachable), as well as a podcast producer, host, and podcast teacher. We take a DEEP DIVE into planning and launching an online course.
    SPONSOR: Novel Marketing
    A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction.
    Check out https://www.schoolofpodcasting.com/author
    Building Digital Courses with Mellisa Guller
    Today I get all your questions answered about building and selling an online course: 
    06:04  When is the right time to build a course?
    09:01  How Long Should My Course Be?
    11:19  Common Mistakes
    13:13  What are the Top Challenges?
    20:50  Open or Closed Model?
    26:23  The Underutilized Feature in Teachable
    27:27  What Do I Charge For My Online Course
    32:59  Should I Have Free Lessons?
    35:37  What Percentage of My Audience Will Sign Up?
    39:38  Why is the Number So Low?
    41:04  Why Did You Choose Circle?
    Melissa's Contact Info
    Check out all of her courses and services at 
    witandwire.com
    Instagram
    Twitter
    Pinterest
    Question of the Month
    I need you to answer the question, "What was the last thing you shared, and why?" Go to www.schoolofpodcasting.com/question by 9/24/21 and be sure to tell us about your show and where we can find it (your website).
    Ready To Start Your Podcast? You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start
    Mentioned in This Episode
    Profit from Your Podcast Book
    Episode 787 with the Entrepreneur Survey
    The 10 Commandments of Book Marketing
    Wit and Wire Podcast Launch Accelerator
    Wit and Wire Courses
     

    • 48 min
    How Do You Define Podcast Success?

    How Do You Define Podcast Success?

    I asked my audience "Do you need to be a celebrity to achieve podcast success?" and they chimed in. You need to know your WHY, and you need to define SUCCESS. 
    SPONSOR: Podpage
    Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage 
    Participants In This Episode
    The History of North America - Mark
    What Was That Like? - Scott Johnson
    Permanent Record Studios in Austin - Mike
    Film Spotting
    Childless Not By Choice - Civilia Morgan
    Dave's appearance on Childless Not by Choice
    The Author Inside You - Matt
    Dave's Appearance on The Author Inside You
    The Relaxed Dog - Robert Ober
    Tourpreneur- Shane Whaley. 
    Follow the Show and Never Miss an Episode on:
    Apple - Google - Spotify - Amazon
    Check out New Podcast Apps for apps to stream bitcoin to podcasters.
    Did You Get Value From This Episode?
    Enjoy the Show? Buy Dave a Coffee
    and give some of that value back. 
    Mentioned In This Podcast
    Profit From Your Podcast Book
    Voice Advantage Giveaway (Lots of Free Stuff)
    Podcast Review Show
    How To Niche Down Your Podcast?
    Mailerlite Email List Tool

    • 40 min
    Danielle Desir is Building a Deeper Engagement in a Facebook Group Alternative

    Danielle Desir is Building a Deeper Engagement in a Facebook Group Alternative

    Today Danielle Desir built up a sizeable Facebook group and after trying multiple strategies to have the group pay for itself, SHE MOVED AWAY FROM FACEBOOK. 
    SPONSOR: Podpage
    Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage 
    Danielle is the host of the Thought Card podcast and one of the founders of the Women of Color Podcasters. In addition to being a podcaster, she's also is an Author, Podcast Coach, Freelance Writer and more. 
    Today We Find Out
    The happy accident that was the start of the WOC Podcasters group.
    The multiple ways she attempted to monetize.
    Her thoughts about the "hot leads" from Facebook.
    Why she moved to Circle, and her favorite features.
    How she stayed sane running a group of 4000+ people.
    How she has expanded the group since moving off of Facebook.
    We get insight into her 17 different streams of income.
    Because of her podcast she is QUITTING HER DAY JOB!
    Glenn The Geek Road Report
    Glenn has recorded a few episodes on the road this week, and at one point was in the parking lot of a liquor store to get good wi-fi. He is getting great feedback from his audience, and seeing the products that people have purchased after hearing it on his show. 
    Glenn then has the customer record a testimonial about the product and sends it to the sponsor (this should make it easy to renew their contract as Glenn has audible proof that advertising on his show works). 
    Check out Gleen at www.horseradionetwork.com
    Question of the Month
    I need your answers by 8/27/21 at www.schoolofpodcasting.com/question
    Can you achieve podcasting success without being a celebrity? 
    (Be sure to mention your show and website)
    Share your thoughts.
    Leading the Bleeding ( A Journey Podcast)
    I start a new strictly hobby podcast that will help me understand more about earning Bitcoin with your podcast. See www.value4value.io for more information. So far I've earned 65.74 (131,866 sats) and will be joined by my friend Harry Durran from Podcast Junkies and (hopefully) many more people as we create a "Study group." In the words of the great band King's X, "Everybody knows a little bit of Something" and we hope to get a group of people into a zoom meeting and share ideas, insights, and education. 
    To check out the first episode, "You've Got to Start Somewhere" and add our first meeting by visiting leadingthebleeding.com/meeting
    Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start
    Mentioned On This Episode Danielle Desir Website
    Thought Card podcast
    Women of Color Podcasters
    Circle.so Community Platform
    Profit From Your Podcast Book
    The Dip By Seth Godin
    Fountain App (stream bitcoin to podcasters)
    Join the School of Podcasting

    • 46 min
    Should My Podcast Be an LLC?

    Should My Podcast Be an LLC?

    We have many topics this week. If your app uses chapters you can jump to the next subject. We are talking about becoming an LLC
    SPONSOR: Podpage
    Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage 
    Mentioned In This Episode
    Create an LLC
    Zoom Podtrak P4 Recorder/Interface/Mixer
    Show Notes Summit
    My Gear
    My Podcast Reviews
    QR Code Creation Video
    Podpage (create your podcast website in minutes)
    Give Back Value For the Show
    No Agenda Show
    Rich Dad Poor Dad (free book on Audible)
    Deb Shepherd Podcast
    Horse Radio Network
    New Podcast Apps
    TOPICS
    00:00  Put it Back in the Oven
    01:28  Intro
    02:05  Because of My Podcast: 10,000 Donation
    04:49  Mailbag: Discovery Revisited
    09:59  Why Did My Show Stop Growing
    12:13  You Never Know Who Is Listening
    14:29  SPONSOR Podpage
    16:37  Should I Create an LLC?
    28:05  Glen The Geek IN MY STUDIO
    36:16  Podcast Yearbook
    43:08  Show Notes Summit
    44:27  schoolofpodcasting.com/value
    Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

    • 45 min
    New Survey Sheds Light on Content Creator Monetization Efforts

    New Survey Sheds Light on Content Creator Monetization Efforts

    Many entrepreneurs say they are unemployable, well Joe Pulizzi  (of Content Inc) has a new company called The Tilt (We’re Turning Content Creators into Content Entrepreneurs) just published The unconventionals. It's a report based on 1400 Content Entrepreneurs and what it takes to build a successful content business.
    SPONSOR: Podpage
    Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage 
    Lessons From the Car When I was driving doing 75 mph in my Toyota Camry, if you're guest is using their built-in microphone I couldn't understand what they were saying. Also, just like a GPS that is constantly looking for more efficient ways to get you to your destination, your podcast operates the same way. As you listen to your audience, you can steer your show to success.
    It Turns Out People Are Listening... In attending an event where my audience is (Podcast Movement 2021), I ran into a few people who listen to my show. I ran into Peter Ferioli of the Music Podcast Network, Riki Rachtman from MTV's the Headbanger Ball (who now has his own podcasts). While it feeds your ego, you also have the opportunity to get instant feedback on your show. This is always amazing to get feedback, and you actually see that people are listening to you.
    Glenn The Geek HRN Tour Report Glenn is going on a five-week 3200-mile tour including 14 states, 12 meetups, 1 wedding, to meet his listeners. he is staying at listener farms and campgrounds. 
    Glenn is loving the Zoom Podtrak P4 and using four Samson Q2U microphones. He is recording into the P4 and also uses Hindenburg Journalist
    Follow Glenn on the Horses in the Morning Facebook Page or check out his Horse Radio Network Website.
    Question of the Month Can you achieve podcasting success without being a celebrity? 
    (Be sure to mention your show and website)
    Share your thoughts...
    I need your answer by 8/27/21 see
    www.schoolofpodcasting.com/question
    Mentioned In This Episode
    FULL PDF REPORT - The unconventionals
    Podpage
    Profit From Your Podcast Book (and Podcast)
    Zoom Podtrak P4
    Samson Q2U microphones
    Podia Everything you need to sell courses, webinars, downloads, and memberships.
    Teachable - Create online courses and coaching services.
    Podcast Movement
    RocknPod Event
    Big Podcast Book
    the Music Podcast Network
    Riki Rachtman
    Tourpreneur Podcast
    Spybrary
    Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start
     

    • 43 min

Customer Reviews

4.7 out of 5
285 Ratings

285 Ratings

Ken Hannaman ,

A Serendipitous Experience

I went to Podcast Movement 2021 in Nashville and met Dave at the Libsyn booth. I didn’t know he was the host of the School of Podcasting at that time. Dave and the group I was with later ironically had lunch together due to some mutual connections. It was then I found out about Dave’s School of Podcasting show.

I am so thrilled I found this show. I’ve been podcasting now for around 7 months and am loving it and learning a great deal as I go. Having found Dave’s show and listening to the content has been extremely valuable to me.

I’m considering joining his online group to continuing the learning with like-minded individuals.

Thank you Dave for the great content you produce and the serendipitous meeting we had at the booth and over lunch.

I’m looking forward to continuing to learn with your community and through your show.

Safesongs ,

He Can Say It, Because He Has Done It

I’ve been listening to Dave Jackson’s podcasts from the very beginning. Yes, the VERY start of his podcasting experience. I remember the launch of the School of Podcasting. The beauty of this launch was not that it started the era of quality podcast coaching, but that it came AFTER Dave had already jumped through many of the hoops, failed at many approaches, and discovered many of the best practices of podcasting.

Dave has done a number of shows through the years. When he offers an approach, it’s because he’s become adept at that offering. When he recommends a service (or suggests you should avoid it) it’s because he has used it and tried everything possible to break it or to take best advantage of it.

Dave’s School of Podcasting is the real deal. He deserves every accolade he receives, including his Podcast Hall of Fame award. Listen to the School of Podcasting — whether you are just getting started — or when you are a veteran podcaster hoping to keep up with the best practices of podcasting.

Watercooler25 ,

Super helpful ❤️🔥🤟

I find this podcast to be extremely helpful. Dave not only educates, he manages to be funny through storytelling when he does it.! Dr. John - The Men’s Self Help Podcast

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