797 episodes

You want to start a podcast, but you’re not sure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 16+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson

School of Podcasting Dave Jackson

    • Business
    • 4.7 • 296 Ratings

You want to start a podcast, but you’re not sure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 16+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson

    Podcast Decisions: The Balance Between Passion and Logic

    Podcast Decisions: The Balance Between Passion and Logic

    In researching successful content creators, I came across quite a few young Youtuber who have six-8 figure subscriber counts, tons of money, and are absolutely miserable.
    In looking at why someone would pressure something that was putting too much stress on their life it brought me back to passion (when emotions take over the decision making) and Logic (which only does things that make sense). I came across some new research and insights I wanted to share. 
    Please note this episode is clean, but does have some bleeped out words.
    Focusrite: The Vocaster Series Made For Podcasters
    AutoGain – Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance – Four podcaster-approved voice presets bring out the best in any voice Mute – Silence the mic with the touch of a button – don’t let unexpected interruptions get in the way of recording Connect your phone – Record phone calls, high quality music, or other audio from your device, seamlessly Record to a camera – Plug in your camera and record directly to its memory card Loopback – Stream calls or any other audio you can think of from your computer with two sets of stereo loopback Included software – Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there Learn more at: Focusrite.com/Vocaster  QUESTION OF THE MONTH
    I need your answer by the end of August 2022
    This month's question comes from Dave from Walking is Fitness which is a daily 10-minute podcast designed to help listeners find a little extra motivation to get out for a fitness walk every single day. 
    THE QUESTION:
    Most podcast hosts have a target listener. And I would imagine like most podcasts, there are certain themes and topics that I know that are of greater interest to my target listener.
     How often do you return to these key topics?
    Go to www.schoolofpodcasting.com/question
    When you answer tell us about your show (including the WEBSITE ADDRESS).
    Join the School of Podcasting
    When you join the School of Podcasting you can quit worrying about:

    Are people going to listen to me? (Yes, cause I'll show you how to see what they want).

    Am I going to sound stupid? (No, as I'll show you the magic of editing)

    It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks). 

    I don't anything about this technology (You said the same thing about driving). 

    Get access to:
    Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to have unlimited time-shifted consulting (and quick-fix zoom calls as you like at no extra charge). 
    Join worry-free with a 30-day money-back guarantee 

    Go to courses.schoolofpodcasting.com
    MENTIONED IN THIS EPISODE
    We remember negative things more than positive
    Burnt Out at 19 Elle Mills Meltdown
    YouTube's Burnout Generation
    YouTube burnout is real. Creators are struggling to cope
    Benjamin Franklin's Method of Self-Improvement (Live Well and Flourish)
    Someday Is Today: 22 Simple, Actionable Ways to Propel Your Creative Life (aff)
    Storyworthy (by Mathew Dicks)
    We Need Passion
    Passion enables us to "throw caution to the wind" which can come in handy to take those scary leaps.

    We Need Logic
    When we put our thoughts into the reality of something happening, that logic can bring us back from making too many decisions from our hearts. 
    See full notes at www.schoolofpodcasting.com/840
     
     

    • 39 min
    I'm Thinking of Being a Podcast Editor (with Steve Stewart and Mark Deal)

    I'm Thinking of Being a Podcast Editor (with Steve Stewart and Mark Deal)

    In the span of a few weeks I had THREE people say, I'm thinking of becoming a podcast editor and it had been years since I talked to Mark and Steve back on episode  752 .  That was back when they had just launched the Podcast Editor Academy which is an amazing resource with tutorials on software (Hindenburg, Reaper, etc) but it also talks about the business of being a podcaster editor. Now they have 8000 people in their Facebook group, and now are helping all podcasters at a special event at Podcast Movement before revamping the academy. 
    Focusrite: The Vocaster Series Made For Podcasters
    AutoGain – Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance – Four podcaster-approved voice presets bring out the best in any voice Mute – Silence the mic with the touch of a button – don’t let unexpected interruptions get in the way of recording Connect your phone – Record phone calls, high quality music, or other audio from your device, seamlessly Record to a camera – Plug in your camera and record directly to its memory card Loopback – Stream calls or any other audio you can think of from your computer with two sets of stereo loopback Included software – Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there Learn more at: Focusrite.com/Vocaster  Charging Guests to Appear On Your Show A recent Bloomberg Article about guests paying to be on podcasts (and we mention the importance of disclosing this information). 
    The site mentions Guestio which (if you wanted) you could have people pay $5 just to pitch you (that might scale back some of the bogus pitches). 
    While I'm not a huge fan of this strategy (I feel it is a slippery slope) if you decide to charge, and always disclose that you were paid to have someone on your show, have at it. (Some people feel this makes your podcast an infomercial.
    QUESTION OF THE MONTH
    I need your answer by the end of August 2022
    This month's question comes from Dave from Walking is Fitness which is a daily 10-minute podcast designed to help listeners find a little extra motivation to get out for a fitness walk every single day. 
    THE QUESTION:
    Most podcast hosts have a target listener. And I would imagine like most podcasts, there are certain themes and topics that I know that are of greater interest to my target listener.
     How often do you return to these key topics?
    Go to www.schoolofpodcasting.com/question
    When you answer tell us about your show (including the WEBSITE ADDRESS).
    Where I Will Be?
    I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where
    Got A Because of My Podcast Story?

    See www.schoolofpodcasting.com/because
    Mentioned in this Episode: The importance of having a niche.
    How Steve started out as a podcast editor without a website.
    Mark talks about setting expectations by having a contract with your customer.
    The difference between an editor, an engineer, a manager, and a story shaper.
    Common mistakes new podcast editors make.
    Poisonous Pet Collars - Congressional Dish
    Gary Leland had a day designated for him in his home town
    Links From Episode Sign up for the Podcast Editor Academy (save using coupon sop )
    Live Mastermind Workshop in Dallas Texas
    Editor Pricing Survey
    Episode 752 of the School of Podcasting
    Buy the book Profit From Your Podcast
    Gary Leland Website
    Guestio Charge your guest for appearances
    Start and Grow Your Podcast at the School of Podcasting

    • 35 min
    Bored Podcasters Have Bored Audiences 101 Episode Templates to Fight Boredom With David Hooper

    Bored Podcasters Have Bored Audiences 101 Episode Templates to Fight Boredom With David Hooper

    You keep doing the same thing you've been doing and you're not seeing your podcast numbers moving up. You're not sure what to try. To this I say check out the book 101 Podcast Episode Templates by David Hooper of Build a Big Podcast. 
    All of these templates are short and to the point and for me the book provides a great tool to "brainstorm by yourself." To we cover four of the templates and Dave demonstrates a bonus template.
    Focusrite: The Vocaster Series Made For Podcasters
    AutoGain – Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance – Four podcaster-approved voice presets bring out the best in any voice Mute – Silence the mic with the touch of a button – don’t let unexpected interruptions get in the way of recording Connect your phone – Record phone calls, high quality music, or other audio from your device, seamlessly Record to a camera – Plug in your camera and record directly to its memory card Loopback – Stream calls or any other audio you can think of from your computer with two sets of stereo loopback Included software – Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there Learn more at: Focusrite.com/Vocaster  David Hooper Shares 5 Templates
    Dave shares four templates from his book 101 Podcast Episode Templates. You find that Dave loves to write, but he has to focus to finish his books. (so if you are in this boat you're not alone)
    Templates Covered:
    #4 Listener voicemail (see links below for tools
    #5 Criticize Something with #8 a Weird Viewpoint
    #10 A Day in the Life
    #19 ______ with only $100

    BONUS TEMPLATE
    Dave demonstrates the Sidecar template on this episode where he plays a clip of this show. 


    QUESTION OF THE MONTH
    I need your answer by the end of August 2022

    This month's question comes from Dave from Walking is Fitness which is a daily 10-minute podcast designed to help listeners find a little extra motivation to get out for a fitness walk every single day. 
    THE QUESTION:
    Most podcast hosts have a target listener. And I would imagine like most podcasts, there are certain themes and topics that I know that are of greater interest to my target listener.
     How often do you return to these key topics?
    Go to www.schoolofpodcasting.com/question
    When you answer tell us about your show (including the WEBSITE ADDRESS).
    Where I Will Be
    For my full schedule see www.schoolofpodcasting.com/where
    Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/start
    Follow the Show and Never Miss an Episode on:
    Apple - Google - Spotify - Amazon
    Check out New Podcast Apps for apps to stream bitcoin to podcasters.
    Did You Get Value From This Episode?
    Enjoy the Show? Buy Dave a Coffee
    and give some of that value back. 
    LINKS IN THIS EPISODE
    Focusrite.com/Vocaster 
    School of Podcasting
    101 Podcast Episode Templates
    Walking is Fitness
    Speakpipe 
    Podinbox
    Rumble Studio
    Voice form
    Podcastvoicemail.com

    • 44 min
    Interesting AND Unique Doc G Mixes Hospice and Finance

    Interesting AND Unique Doc G Mixes Hospice and Finance

    Today I interview Jordan "Doc G" Grumett who is the Hospice doctor turned Financial Guru and host of the Earn and Invest show. he has now taken his unique point of view and penned the new book Taking Stock: A Hospice Doctor's Advice on Financial Independence, Building Wealth, and Living a Regret-Free Life
    Focusrite: The Vocaster Series Made For Podcasters
    AutoGain - Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance - Four podcaster-approved voice presets bring out the best in any voice Mute - Silence the mic with the touch of a button - don’t let unexpected interruptions get in the way of recording Connect your phone - Record phone calls, high quality music, or other audio from your device, seamlessly  Record to a camera - Plug in your camera and record directly to its memory card  Loopback - Stream calls or any other audio you can think of from your computer with two sets of stereo loopback Included software - Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there Learn more at: Focusrite.com/Vocaster  Jordan Grumet Interview Main TakeAways
    He started because wanted to have deep-dive discussions on finance and talk to experts.
    Jordan used the art of subtraction to identify what he really wanted to do.
    He found out that learning the financial spaces wasn't as hard as he thought it was going to be. 
    Because of His Podcast 
    He had people who signed up to help read different variations and help promote it.
    He landed an agent and experienced people who walked him through the job of writing a book proposal, getting an agent, and a publisher. As Jordan put it, "I had people." 
    He is also slotted and positioned to have TONS of exposure when it releases next week compared to his first two books.
    Find him at https://jordangrumet.com/and earnandinvest.com

    Get his book on Amazon (aff)
    QUESTION OF THE MONTH
    I need your answer by the end of August 2022
    This month's question comes from Dave from Walking is Fitness which is a daily 10-minute podcast designed to help listeners find a little extra motivation to get out for a fitness walk every single day. 
    THE QUESTION:
    Most podcast hosts have a target listener. And I would imagine like most podcasts, there are certain themes and topics that I know that are of greater interest to my target listener.
     How often do you return to these key topics?
    Go to www.schoolofpodcasting.com/question
    When you answer tell us about your show (including the WEBSITE ADDRESS).
    Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/start
    Follow the Show and Never Miss an Episode on:
    Apple - Google - Spotify - Amazon
    Check out New Podcast Apps for apps to stream bitcoin to podcasters.
    Did You Get Value From This Episode?
    Enjoy the Show? Buy Dave a Coffee
    and give some of that value back. 
    Also Mentioned In This Episode
    Someday Is Today: 22 Simple, Actionable Ways to Propel Your Creative Life

    • 53 min
    Helping You Avoid Podcasting Mistakes

    Helping You Avoid Podcasting Mistakes

    Today I look at some things using my experience and share them with you so you can avoid those pitfalls. 
    Focusrite: The Vocaster Series Made For Podcasters AutoGain - Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance - Four podcaster-approved voice presets bring out the best in any voice Mute - Silence the mic with the touch of a button - don’t let unexpected interruptions get in the way of recording Connect your phone - Record phone calls, high quality music, or other audio from your device, seamlessly  Record to a camera - Plug in your camera and record directly to its memory card  Loopback - Stream calls or any other audio you can think of from your computer with two sets of stereo loopback Included software - Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there Learn more at: Focusrite.com/Vocaster  Kudos to Descript When something motivates me to tell my friends about something, I stop and look at why. Descript did a webinar and to spruce it up, they had a mock customer who kept interrupting the webinar because he couldn't remember his password. At first, it was, "Did that just happen?" By the end, we had all figured out after the third appearance that the "Customer" was a plant, but it was creative and made the webinar (that showcases new video tools) very entertaining as well as educational. 
    Give Out Website Addresses that You Control Instead of sending people to www.patreon.com/davejackson I send people to www.askthepodcastcoach.com/awesome this way if later I change to a different tool, I don't end up with all my past episodes with links that no longer work.
    Tool for this are:
    Pretty Links WordPress Plugin
    Podpage has a built-in tool for Pretty Redirects
    Rebrandly.com is a cool tracking and redirecting tool
    Go Through All The Steps of Your Second Show Once you start a podcast you often feel like starting an additional show. You know the process, and off you go to start podcast #2. I advise that before you do this DO ALL THE WORK. 
    In other words, don't just design it on paper, but go through all the steps of actually creating an episode (even if you don't keep it). I didn't do this with the Podcast Trailer Show and what was (on paper) going to take about 15 minutes per episode is taking me twice that. 
    How did I miss this? I did "shallow" investigations into all steps, and it seemed like everything was going work. However, I didn't actually go through and make some test episodes. I didn't do a dress rehearsal. Consequently, it is taking more time, and its cutting into my schedule and causing issues. 
    Amazon Rolls Out a Portal FYI, Amazon has rolled out a portal where you can see how many followers, downloads and more. Go to podcasters.amazon.com 
    Choose What To Monitor Before Paying to Promote Your Show If you are going to pay for a promotion, you need to identify how you will gauge success. I recently played with Buzzsprouot ads where you can advertise on other shows. Halfway through the campaign, I realized I hadn't looked at my numbers before running the campaign so I could see if they went up. 
    Portal where you can see subscriber/follower accounts
    podcastsconnect.apple.com
    podcastsmanager.google.com
    podcasters.spotify.com
    podcaters.amazon.com 
    Put All Of Your Content On Your Website I have a YouTube channel, and I occasionally write a blog post on Medium. When I looked at my Google Analytics, I saw that one of my top pages was a post that featured one of my YouTube Videos. 
    Your website is YOUR MAIN HUB, and it makes it easy for people who enjoy your content to find it in one place. I do spotlight it in my newsletter, but if should be on my website as well
    Leave Time On Your Calendar To Learn New Stuff When you purchase courses, watch webinars, or buy software (Sur

    • 36 min
    What Podcasters Can Learn From the Movie Industry

    What Podcasters Can Learn From the Movie Industry

    We start off by hearing about a podcast that received 4,000 donations in our quick tip at the top of the show. 
    I researched what it's like to work in the movie business. Why? Because movies are meant to entertain and take up the audience's time (their most prized possession). 
    We look at the process of making a movie, and some things that podcasters have an easier road, and some steps movies take, that podcasters should seriously consider.
    SPONSOR: Focusrite: The Vocaster Series Made For Podcasters
    AutoGain - Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance - Four podcaster-approved voice presets bring out the best in any voice Mute - Silence the mic with the touch of a button - don’t let unexpected interruptions get in the way of recording Connect your phone - Record phone calls, high quality music, or other audio from your device, seamlessly  Record to a camera - Plug in your camera and record directly to its memory card  Loopback - Stream calls or any other audio you can think of from your computer with two sets of stereo loopback Included software - Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there Learn more at: Focusrite.com/Vocaster  Mentioned in This Episode Join the School of Podcasting
    No Agenda Show
    Podcasting 2.0
    New Podcast Apps
    The Messengers Documentary
    Girl in Space (not Girls, sorry Sarah)
    The Lone Ranger Movie (2013)
    The podcast Trailer Show
    Professional Grade 2 Lavalier Clip-On Microphones Set for Dual Interview - Double Lav Lapel Microphone - Use for iPhone Phone Camera - Blogging Video Recording Noise Cancelling 3.5mm Mic
    Sources: Selling to Netflix
    Matt Damon on Hot Ones
    What Does ‘Greenlit’ REALLY Mean? 9 Key Factors in the Script Development Process
    Top Box Offices

    • 45 min

Customer Reviews

4.7 out of 5
296 Ratings

296 Ratings

Dwaneisha_ ,

Bingeworthy

Dave has binge worthy content. He shows up authentically & provides tremendous value to podcasters looking to perfect their craft from developing your personal brand to discussing the arvatsgexpodcasters have. I love that he provides so much value RIGHT here without being pushy to get you to join his program. Thank you for all your hard work Dave!

DocCVS ,

Great podcasting resource

Whether you're new to podcasting, or an experienced podcaster, you're sure to learn something from each and every epsiode of School of Podcasting. Dave has been in podcasting from the start, and he does an excellent job of sharing what he's learned along the way.

Flavor of Italy ,

I love this podcast!

Dave Jackson imparts incredible knowledge about podcasting and has been the single most helpful human being as I started off with my podcast. I’m now at close to 100 episodes and Dave Jackson is still my number one go to person for podcast knowledge and help!

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