16 min
Scotch and Strategy -- Michael Stoner and the Johnnie Walker Mentor Program 10 Minute Strategy
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- Business
Listen to Peter Propp interview expert marketer Michael Stoner. Michael’s concept of the Johnnie Walker mentor program led to record sales of scotch around the world and a global scotch tasting phenomenon.
Listen to Peter Propp interview expert marketer Michael Stoner. Michael’s concept of the Johnnie Walker mentor program led to record sales of scotch around the world and a global scotch tasting phenomenon.
16 min