49 min

Scott Holley | On Water Marketing | Eddyline Kayaks Backcountry Marketing

    • Marketing

In this episode, Scott Holley, the President of Eddyline Kayaks joins me to discuss all things paddling. Manufactured in the Pacific Northwest, Scott and his team take a very hands-off, yet very focused effort when it comes to marketing. 
 
Like many communities in the outdoors, the community Eddyline has crafted over decades of high-quality service, has lead to a user group that markets for the company. 
 
Eddyline course corrects here and there, but the bulk of their marketing is done on the water by a growing, loyal, fan base. As a former non-paddler, Scott shares how he recently joined the Eddyline team and how he believes the company has built such a supportive community
 
Follow Scott and Eddyline:
@eddylinekayaks
@rsholley11
 
Produced by:
Port Side Productions
@backcountrymarketing
@portsideproductions
@coleheilborn

In this episode, Scott Holley, the President of Eddyline Kayaks joins me to discuss all things paddling. Manufactured in the Pacific Northwest, Scott and his team take a very hands-off, yet very focused effort when it comes to marketing. 
 
Like many communities in the outdoors, the community Eddyline has crafted over decades of high-quality service, has lead to a user group that markets for the company. 
 
Eddyline course corrects here and there, but the bulk of their marketing is done on the water by a growing, loyal, fan base. As a former non-paddler, Scott shares how he recently joined the Eddyline team and how he believes the company has built such a supportive community
 
Follow Scott and Eddyline:
@eddylinekayaks
@rsholley11
 
Produced by:
Port Side Productions
@backcountrymarketing
@portsideproductions
@coleheilborn

49 min