1 hr 6 min

Scott Rosenberg (Roku) | The Future of TV & Advertising Panel The CMO Podcast

    • Business

Today's two-part episode starts with an interview with Scott Rosenberg, the SVP and GM of platform business for Roku Inc., the popular streaming-video platform and device maker. In this role, Scott oversees global app distribution, content acquisition and advertising.

In this conversation, Jim and Scott discuss the future of the big screen and how advertising tools are becoming more sophisticated for streaming. He also talks about the biggest opportunities there are for marketers in streaming vs traditional broadcasting. 

In the second part of this episode, Jim and Scott are joined with a panel of some of the biggest advertisers including:

Emily Callahan - Chief Marketing & Experience Officer, ALSAC, the fundraising and awareness organization for St. Jude Children's Research Hospital

Jackson Jeyanayagam - Vice President and General Manager of Direct-to-Consumer at The Clorox Company

Quinn O'Brien - Vice President of Global Marketing and Brand at Lenovo

Dino Bernacchi - Senior Vice President of Marketing at Cleveland Browns

Amy Bonitatibus - Chief Marketing & Communications Officer at Chase Home Lending

Todd Kaplan - Vice President of Marketing at PepsiCo

This panel discussion focuses on how these companies are reaching their consumers through streaming and how they are creating advertising that resonates with cord-cutters. 

Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.

Today's two-part episode starts with an interview with Scott Rosenberg, the SVP and GM of platform business for Roku Inc., the popular streaming-video platform and device maker. In this role, Scott oversees global app distribution, content acquisition and advertising.

In this conversation, Jim and Scott discuss the future of the big screen and how advertising tools are becoming more sophisticated for streaming. He also talks about the biggest opportunities there are for marketers in streaming vs traditional broadcasting. 

In the second part of this episode, Jim and Scott are joined with a panel of some of the biggest advertisers including:

Emily Callahan - Chief Marketing & Experience Officer, ALSAC, the fundraising and awareness organization for St. Jude Children's Research Hospital

Jackson Jeyanayagam - Vice President and General Manager of Direct-to-Consumer at The Clorox Company

Quinn O'Brien - Vice President of Global Marketing and Brand at Lenovo

Dino Bernacchi - Senior Vice President of Marketing at Cleveland Browns

Amy Bonitatibus - Chief Marketing & Communications Officer at Chase Home Lending

Todd Kaplan - Vice President of Marketing at PepsiCo

This panel discussion focuses on how these companies are reaching their consumers through streaming and how they are creating advertising that resonates with cord-cutters. 

Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.

1 hr 6 min

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