Sean Sheffler-Collins on Winning the Fight for HCP Attention

When your audience has less than a minute to spare, less is almost always more.

Sean Sheffler-Collins, PhD, is Director of Global Scientific Communications and Content at Astellas Pharma. A global medical affairs professional with 14+ years of medical communications experience, Sean leads integrated, omnichannel scientific content strategy across therapeutic areas and the product life cycle. Before moving into communications, he researched the molecular mechanisms of synapse formation and earned a PhD in neuroscience from the University of Pennsylvania.

In this episode, Sean joins Kristen to discuss how to create marketing and communications content that earns healthcare providers’ attention.