Build and grow a sustainable business. From products and marketing to professionalism and clients, you'll get answers to the hard-hitting questions.
Join entrepreneurs Sean McCabe and Ben Toalson as they let you inside their discussions on the many facets of making a living online. You'll come away from every episode with something of value that you can apply to your business.
499: Build a Profitable Agency – Part 4: Creating Processes and Automating Everything
So, you've figured out your flagship service. Great!
After following what we covered in the last episode, on pricing and packaging, you now have a strong offer that converts. Most of the clients you attract accept the offer you're making. Awesome!
Since we know we have something that works, now it's time to automate it.
(Important note: You want to automate what works. Don't automate what doesn't work! If you don't have a flagship service, or you don't have an offer, or you're not getting clients, or the majority of clients you're attracting are not accepting the offer you're making, DON'T AUTOMATE. Go back and fix the previous steps first.)
Remember, automation is powerful. If you're already heading in the right direction, automating is your best friend. But if you're heading in the wrong direction automation is your worst nightmare.
The word "automate" may make you think of robots or machines. But while tools, software, macros, and algorithms are great, there's another way you can automate that involves zero coding:
Processes are a group of steps that make up a procedure for performing some kind of task. It’s how you do your work.
If you create a process for how you do your work, you can hand off that process to another person and they can do your work for you.
Automation isn't limited to things that robots do. Automation includes processes for things that humans can do as well!
We'll be covering:
• Who creates processes
• What processes to create
• Why to create processes
• Where processes live
• When to create processes
• How to create processes
Essentially: make money while you sleep.
498: Build a Profitable Agency – Part 3: Pricing Your Service
There are 3 ways you can price your service:
1. Hourly Pricing
2. Flat Rate Pricing
3. Value-Based Pricing
I've talked about Value-Based Pricing on the seanwes podcast for over 7 years now, so it might surprise you to learn we're not using Value-Based Pricing for the Daily Content Machine.
This comes down to the difference between providing custom work vs. a productized service.
A productized service is not customized for each client. This means the price is fixed—like a product.
When does it make sense to offer a productized service instead of a custom-tailored service? You'll get the answer.
Once you decide on the type of service you want to provide, and your pricing model, then you have to come up with the actual price. You also have to decide whether or not you want to have different packages—and what prices those should have.
We're covering all of that in today's episode.
497: Build a Profitable Agency – Part 2: Finding New Clients
You want clients and you want them now.
But you don’t simply want *more* clients. You want more of the *right* clients. Because more bad clients is a nightmare.
- Clients who **don’t pay you.**
- Clients who **push you around.**
- Clients who **don’t communicate.**
- Clients who **demand extra revisions.**
You want GREAT clients:
- Great clients pay well.
- Great clients pay you on time.
- Great clients don’t demand extra work.
- Great clients let you follow your process.
That sounds incredible. How do we find these great clients?
Great clients can only be *attracted*. They cannot be chased.
In other words, you need to act like someone great clients want to work with, and draw them to you like a magnet.
We’re sharing multiple methods you can use to **get great clients even if you don’t have a big audience**.
496: Build a Profitable Agency – Part 1: Your Flagship Service
This is the start of a new series that goes behind the scenes on what it takes to create a highly profitable agency.
We quietly launched seanwes media this summer, with a new flagship service, and it’s already a six-figure agency before we’ve really even started promoting our one service.
The service is called Daily Content Machine. Learn more at http://DailyContentMachine.co.
The offer is simple: We turn your weekly show into daily content.
Every day, 7 days a week, you’ll have 5 videos to post on the big 5 platforms. Imagine the impact your brand will have with 150+ videos going out every month!
All you have to do is record your weekly show.
Okay, now you know the service. But the purpose of this podcast series is not to sell you on our service (though we’d love to work with you). The point is to help YOU create your own highly profitable agency.
We’ll pull back the curtain and break down how to:
- Identify your ideal client
- Make competition irrelevant
- Create processes and systems
- Know exactly what service to sell
- Create a compelling offer that converts
- Price your service package as a no-brainer option
- Switch from “Freelancer Mindset” to “Owner Mindset”
- Scale without breaking things and remain highly profitable
After thinking long and hard, I’ve decided I will share real numbers and actual profit margin on the series. I want to give you unprecedented insight because I hope it will help you avoid making the same mistakes I’ve made over the years.
495: We’re Back! A New Series to Help You Make Money
Sean is back on the seanwes podcast! Today we’re sharing a special episode of our members-only Q&A show, Fired Up Mondays, where Sean joins Dan to tell us what he’s been up to on his sabbatical year.
We also announce an exciting new series starting in the NEXT episode called “Build a Profitable Agency”. We’ll take you inside how we’re building seanwes media from the ground up. You don’t want to miss this!
Aside from these announcements, we cover some great great questions from the Community members this week! Members get to experience Fired Up Mondays every single week, but we’re excited to share this particular episode with you publicly.
Here are some of the questions we cover in this episode:
• How do you use Value-Based Pricing effectively if your value-based price is for a year of work, but you bill in monthly installments?
• How do you handle the disconnect between the value of the year-long work and the billing structure?
• How do you balance long-term investment in your business with your short-term well-being?
• How do you set goals when it’s not yet clear what you’re building towards?
• How do you balance reading, continuing education, and self-investment with doing the actual work?
494: Sabbatical Episode: You Dont Have to Finish Books
I was just about to eat lunch, but I have to record this. My wife Laci was sitting on the couch and looking kind of down and I said, "What's going on?"
She said, "The book that I'm reading just really isn't that interesting. It's really hard to get through." And she looked kind of dejected, like she was required to finish this book.
And I said, skip it.
Move on to the next book. If you spent the rest of your life reading non-stop—you didn't sleep, or eat, or drink; you just read books—you wouldn't even be able to read all of the books that were published this year, let alone all the books in the world. Most books, they're actually not that great. Very few books are excellent and worth your time, and if you spent the rest of your life reading only the excellent books, you still couldn't get through them all.
So don't feel guilty. It's the book's job to grab your attention and pull you through. And if it's not doing that, move on to the next book.
This podcast gives actionable advice and also discusses mindset and the real-talk on the behind the scenes of being a business owner. A must listen for all business owners!
The quality of this podcast is just unmatched. The content. The sound quality. The chats. The aftershow. It's simple to understand, and you'll catch yourself having "a-ha" moments when Sean and Ben break down ideas and principles. They sound so basic, yet they're so proufound and life changing in a way.
You will walk away from these episodes wanting to be the best for yourself and for your clients. Give it a listen.
Worthy of your ears
Sean shares timely, insightful, and practical ideas. He’ll make you think, inspire you to act, and challenge your assumptions.