🌐 Search Everywhere Optimization in the Age of AI with Wes Towers of Uplift 360 🤖💡

Episode Overview:

In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Wes Towers, founder of Uplift 360, to explore Search Everywhere Optimization—the next evolution of visibility in a world where AI tools, search engines, and social platforms all compete for attention. Together, they discuss how to stay authentic, keep your message consistent, and show up where it matters most.

What You’ll Learn:

• What “Search Everywhere Optimization” (SEO + GEO + AEO) really means for modern marketers

• How to stay visible across AI-driven platforms, search engines, and social media

• Why niche positioning and authentic messaging are key in an AI-saturated market

• How trades and construction businesses can leverage AI and visibility strategies

• Simple ways to repurpose and syndicate your message across multiple channels

Featured Guest:

Wes Towers — Founder of Uplift 360, a digital agency based in Australia specializing in AI-powered marketing, web development, and search optimization. With over two decades of experience helping brands stand out online, Wes brings practical insights into building trust and authenticity in a world dominated by automation and AI.

Episode Highlights:

• Wes’s journey from graphic design to digital marketing pioneer

• From print ads to online metrics: how marketing measurement evolved

• The rise of Search Everywhere Optimization and the challenge of attribution

• Why you need to show up across LLMs, social, and search engines

• A 3-part strategy: ICP clarity, FAQ-based content, and structured LLM text files

• Why niching down matters more than ever in the AI age

• The power of podcasting for authentic voice and brand connection

• Final takeaways: be everywhere, stay authentic, and syndicate smart
  

Connect and Explore More:

• Host website: https://emanuelrose.com/

• Book: Authentic Marketing in the Age of AI — https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

• Explore enterprise-grade AI privacy protection: https://priivacy.ai/

Connect with Emanuel Rose:

• LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

• Instagram: https://www.instagram.com/emanuelroseauthor/

• Facebook: https://www.facebook.com/EmanuelRoseAuthor

• YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

Connect with Wes Towers:

• LinkedIn: https://www.linkedin.com/in/westowers/

• Website: https://uplift360.com.au
  

Further Reading or Resources:

• Leveraging AI and Search Everywhere Optimization for Marketing Success: https://emanuelrose.com/leveraging-ai-and-search-everywhere-optimization-for-marketing-success/

• NIST AI Risk Management Framework: https://www.nist.gov/itl/ai-risk-management-framework

• Learn more about AI privacy and compliance: https://priivacy.ai/
  

If this episode sparked new ideas about how to expand your brand visibility in the age of AI, subscribe, like, and comment below 💬. Share this with a marketer or business owner ready to take their visibility strategy to the next level!

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