Season 1, Episode 2: Liquid luxury with King's Business School and Cass Business School

How contemporary consumer values affect traditional notions of luxury

Felicitas takes us to London in this episode to interview Giana Eckhardt from King's Business School and Fleura Bardhi from Cass Business School. Founders of the notion of "Liquid luxury" Giana and Fleura discuss what this more transient form of consumption means, the societal, cultural and market drivers of this concept, and the impact it has on traditional luxury products, brand loyalty and the democratisation of luxury.

LinkedIn

Giana Eckhardt: www.linkedin.com/in/giana-eckhardt-7bb219/

Fleura Bardhi: www.linkedin.com/in/fleurabardhi/

Felicitas Morhart: www.linkedin.com/in/felicitasmorhart/

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