Season 1, Episode 3: Building and growing luxury brands: the example of Porsche

Driving brand loyalty and revving up for the next generation

Build it and they will come is no longer a given for luxury brands given changing consumer behaviours and shifts towards more sustainable consumption. In this episode, Sebastian Ackermann, Brand Management and Marketing Strategy at Porsche, talks to Felicitas about the need for contemporary brand management and how Porsche is expanding their customer base through product innovation, a drive towards electrification and flexible ownership models.

LinkedIn

Sebastian Ackermann: www.linkedin.com/in/sebastianackermann/

Felicitas Morhart: www.linkedin.com/in/felicitasmorhart/

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