Season 1, Episode 6: Consumer trends in China and the definition of luxury with CEIBS

How luxury brands can manage the disruption on the horizon

Felicitas speaks to Dr. Yajin Wang, Associate Professor of Marketing at the China Europe International Business School (CEIBS), about the differences between Eastern and Western consumer trends. They discuss why the traditional customer journey is obsolete, how brands can adapt to changing market dynamics in mainland China and why exclusivity is no longer the essence of luxury for Chinese consumers.

LinkedIn

Yajin Wang: https://www.ceibs.edu/wang_yj

Felicitas Morhart: www.linkedin.com/in/felicitasmorhart/

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