Jeff Benjamin has been Billboard's K-Pop Columnist since 2013 and a leading authority and expert on international-pop music in the American media for years. The 2012 New York University graduate has written about K-pop for a wide range of publications, including The New York Times, Rolling Stone, GQ, ABC News, MTV, Forbes, NPR, Apple Music, and more. A double major in music and journalism from the College of Arts and Science, his expertise in international music trends has led him to commentator roles on CNN, Good Morning America, E! News, The Washington Post, USA Today, The Wall Street Journal, BBC and other major international outlets. In 2019, he joined the KBS World variety show 'We K-Pop,' reaching more than 100 million viewers in 120 countries weekly with his segments filmed in his home of New York City, leading ArirangTV to declare him "just as famous as any other K-pop star among K-pop fans." The New York Times has called Jeff "the leading American authority on K-pop,” while CNN said he is "the perfect person to talk about K-pop."