Season 2: Episode 1 Membership Acquisition and Retention Pt. 2 The Red Chair Podcast Series

In today's episode of Red Chair Podcast, host Manuel Collazo, Vice President of Strategic Marketing & Business Development interviewed Jodi Araujo, CEM, and CEO of National Air Duct Cleaners Association (NADCA), and Gene Terry, CAE, IOM, and Executive Director of American Society of Hand Therapists (ASHT) as they discuss best practices in member retention and engagement."



You'll learn why:

Establishing your credibility with certifications is so important

Knowing and educating the consumer is paramount to member engagement

Clearly communicating member benefits increases membership

Collaborating and partnering with adjacent organizations makes sense

Attaching metrics to effort will help you measure success and member loyalty

Client-first mindset speaks volumes In-person meetings are priceless to member retention and engagement

Building relationships with Board members is both give and take.



Now it's your turn, we want to hear from you!

Tell us in the comments below.