Season 2 Episode 24: Should You Pay The Retail Media Tax & Other Questions With "Duh" As The Answer The Longer Game

Brick & mortar retailers are evolving and Tom Burgess, President of the Fintech company Snipp Interactive, came on The Longer Game to dive into the current state of retail evolution. For the longest time, Retailers had data from loyalty programs and didn't know how to leverage it, other than tracking purchase habits. They were actually scared of it. When they figured out how to wield this power, they created a behemoth; enter Retail Media Networks. Leveraging their own ecosystems, Retailers started advertising to their consumers directly and brought brands along with them, somewhat to the brand's dismay. While it helps by actually getting visibility and revenue, they bemoaned because spending feels like a "tax." While RMNs have seen success, they're starting to hit audience caps, requiring more ad inventory. Want to find out where this is going? Take a listen.



The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.



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Our guest's name is Tom Burgess. You can find him at...


Website: https://www.snipp.com/
Find him on LinkedIn: https://www.linkedin.com/in/tjburgess/



Michael Maher, the host, would love to connect with you. Reach out to him at…


Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher



This podcast is sponsored by Cartology and Podcastify Me.

Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?


Website: https://thinkcartology.com
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