Season 2 Wrap-Up: Fred Cook on Politics, Polarization and Purpose PR Future, the USC Center for Public Relations Podcast

Guest host and executive producer ZaZu Lippert sits down with our regular host, Chairman Emeritus of Golin and Director of the USC Center for Public Relations Fred Cook, to discuss what he’s learned from this season’s guests and the 2021 Global Communication Report research. ZaZu and Fred dive deep into the findings from our surveys of journalists, PR professionals and the American public, discuss some strategies for combating polarization and talk about some new projects and tools from the center that can help businesses take an informed stance on prominent social issues.