Season 3: Episode 4: Marketing, & Balancing Your Mom Hat.
Today I talk with Ashley McManus, Senior Director, Global Marketing. We discuss the stress of marketing, but we also talk about the balance of being a working mom. Ashley tells us what she has learned from her leadership experience and the balance of being a wife and mom.
Who is Ashley? With over 10 years of B2B tech marketing experience, Ashley McManus is a tech startup marketing leader with deep expertise in inbound marketing. She is really good at breaking down challenges, coming up with creative solutions and driving results quickly, within budget. She has had 6 roles to date, been promoted 3 times, and has acted as a coach and mentor to countless interns and students. Most recently, her thoughtful branding and organized approach to execution resulted in an ultimate acquisition of the tech startup Affectiva by the Smart Eye firm. She worked as the Global Director of Marketing at Affectiva for 5 years, after landing the job while 6 months pregnant.
Ashley's Mission: Here's more on my personal mission: Her dedication and marketing efforts were recognized once the Affectiva / Smart Eye acquisition was formalized, as she was promoted to Senior Director of Global Marketing at Smart Eye. In her more senior leadership role, she is now charged with driving impactful programs that get results. As she has demonstrated in the past, she achieves this by combining strategic thinking with tactical execution, analyzing challenges and problems and identifying steps to results by being adaptive and resourceful. She is also continuously optimizing marketing processes, and is constantly looking for ways to repurpose everything done to create a multiplier effect of thought leadership content. Her strengths are showcased when she has a position requiring creativity, multi-tasking, critical thinking, management and organization. When she is not podcasting, her favorite thing to do is design strategies for tech companies to position them as industry thought leaders. She does this by deliberately creating high quality content that resonates with their target audience and is in line with their vision. She’s a great communicator, highly effective and flexible.
Now a full time working mom of two little girls, she is passionate about building a future where her daughters will have as many opportunities as their character can take them. She also believes in giving back in the areas responsible for her early success, so she is a guest lecturer for the Entrepreneurship Sales and Marketing class several times a year at Tufts University.
LinkedIn : https://www.linkedin.com/in/ashleyosgood/
Media Kit: https://kitcaster.com/ashley-mcmanus/
Journey To Yourself Resources: https://www.journeytoyourself.net/resources
Email Jessica: Jessica@JourneyToYourself.net
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