Season 4, Episode 12: Love at first sight - the neuroscience of love and how luxury brands tap into our deepest desires

Felicitas Morhart speaks with Antoine Pin, former Managing Director of Bulgari and current CEO of Tag Heuer and Dr Stephanie Cacioppo, neuroscientist at University of Oregon about love and luxury brands. They explore the emotional bonds we form with luxury brands and how they tap into our deeper desires and aspirations.

Guests: Antoine Pin, former MD of Bulgari, current CEO of Tag Heuer and Dr Stephanie Cacioppo, Neuroscientist, University of Oregon

Host: Felicitas Morhart

Resources: Deloitte Luxury on Air website, Swiss Center for Luxury Research

Shownotes:

• Lovemarks: by Kevin Roberts
• Wired for Love: A Neuroscientist's Journey Through Romance, Loss, and the Essence of Human Connection by Dr. Stephanie Cacioppo
• Bulgari's website
• JCR article on the impostor syndrome

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Disclaimer: The views and opinions expressed in the Luxury on Air podcast are those of the interviewees and do not necessarily reflect the official policy or position of Deloitte or the Swiss Center for Luxury Research on specific topics. The content provided is for informational purposes only and should not be construed as professional advice. Deloitte and the Swiss Center for Luxury Research do not endorse or take responsibility for any third-party content that may be referenced in the podcast. Deloitte and the Swiss Center for Luxury Research are not responsible for the accuracy or completeness of the information shared in this podcast, nor for any decisions or actions taken on the basis of this information.