Every 37 minutes of an hour, advertising in the world is done by a WPP company. According to my next guest Douglas Freeman. From eCommerce business development to delivering DEI speeches in the United Nations, Douglas Freeman frames a unique story of his rise to prominence.
Missed diversity opportunities led him to understand how to leverage diversity for valuable returns for cost-saving, productivity gains, and revenue. Specifically leveraging diversity to show business impact. Diversity best practice dialogues allowed him to work globally by focusing on impactful global frameworks. His job is to scale out the knowledge and shift the mindset about the DEI success model.
Douglas C. Freeman is the President of the Global Reflections and Inclusive Leadership inclusion practice at UniWorld Group, Inc. a global, multicultural, communication and advertising firm. UWG at 51 years old is the oldest Multicultural/DEI firm in the United States. Global Reflections is a sophisticated line of client offerings that provides corporations with a deep portfolio of holistic diversity and inclusion best practices, customized to the client’s specific business needs. Mr. Freeman and UWG have completed diversity and inclusion projects for some of the world’s leading organizations, from Disney and Major League Baseball to Morgan Stanley and the European Union Commission in Brussels.
Mr. Freeman has served as Vice Chairman of the United Nations Gender Equality Experts Panel, was named a 40Under40 business leader by the NYC Network Journal, and is a former board trustee of Georgetown College (US educational partner of Regents Park College, Oxford University). He recently served on the Dean’s Alumni Leadership Council at the JFK School of Government, Harvard University.
Mr. Freeman holds a master’s in public policy degree from the John F. Kennedy School at Harvard University, an MBA Essentials credential from the London School of Economics, along with a Bachelor of Arts from the University of California at Berkeley. Mr. Freeman attended Harvard University on a Woodrow Wilson Fellowship, completed his graduate degree focused on International Trade and Finance, and received the top grade (“A”) for his master’s thesis work.
He is a two-time British Columbia Under-19 Rugby All-Star; is a two-time Canadian Universities “All-Canadian” (Ontario Universities) and was selected for the Canada Under-21 team as a Rugby All-Star. Mr. Freeman is the son of Emmy Award-winning conductor Maestro Paul Freeman, the first African American to lead a Canadian Symphony Orchestra.
Let us welcome Douglas Perry Freeman to the Follow The Brand Podcast where we are building a 5 STAR Brand that You Can Follow!