Seasoning The Retail Recipe Time to Identify with Rachel Klaver

Retail with bricks and mortar stores can still thrive with changing consumer habits and ability for us as buyers to source anywhere and everywhere.
Liz Oldfield talks to Rachel Klaver about how Milly's Kitchen, a gorgeous and well known shop in Ponsonby, Auckland is growing and evolving. She talks about needing to adapt her marketing, why people want quality, and how to establish yourself as a trusted supplier for people who can choose anywhere to shop.
Independent retail can thrive, and is thriving in some areas. It's all about getting the recipe right.