Welcome to Dave Turner’s Seat Yourself podcast series. Seat Yourself delivers news and information from all over the world on the foodservice and hospitality industry. Dave is the globally known Chief Evangelist and Editor for TabletopJournal.com. A non-traditional journalist, Dave has spent nearly 30 years as a sales and marketing executive in the world of hospitality.
Roger Least – A Culture of Serving Others in Senior Living
This week’s episode features Roger Least, Director of Dining Services for Brightview Senior Living. Drawn to his current company by their culture, in our conversation Roger explains why that culture is so important in the senior living segment and what it especially meant during the pandemic.
And, since we have tabletop in our DNA, we asked Roger his view of how the role that tabletop plays in the senior dining experience and just why the dining experience is so important in this growing sector. After our conversation it is easy to understand why Brightview is a regional leader in this all important segment and why they continue to attract top talent at all levels.
Marc Broccoli – Whole Business Marketing Coming to Foodservice
This week’s episode features marketing veteran Marc Broccoli. Marc has been helping start-up and established brands grow for the past 20+ years by combining proven marketing strategies and tactics with both traditional and leading-edge methods. Recently, Marc has turned his attention to marketing within the foodservice sector. So, in today’s conversation, we discuss with this veteran marketer how he views marketing versus sales and where he feels the future of marketing in foodservice is headed.
Marc’s experience includes working with companies of all sizes in both consumer and the B2B channels. To add to his marketing expertise, Marc started his business career in operations and, in addition, he has also spent time on the agency side of the brand building equation.
With a background of such wide – and deep – experiences, we were excited to sit with Marc Broccoli and get his take the future of marketing, in general…. and what he sees as the future role of brands in foodservice.
And like any great marketer, Marc has his own website: mbroccoli.com
Ed Grocholski, Junior Achievement – Preparing Future Leaders and Entrepreneurs
This week’s episode has us sitting with Ed Grocholski, Sr. Vice President – Brand at the Junior Achievement organization. Recruiting employees and future leaders for the restaurant and hospitality industry currently is a real and present issue. We're fortunate to have Ed join us to discuss how his organization is working to develop top young talent that will hopefully be a source now and in the future for our industry!
If you're interested in having young people learn and join our industry, you'll want to check out what Ed has to say! And, like me, I think you’ll be amazed at both the scope – and the impact – of the Junior Achievement organization.
Greg Kirrish: On The Culinary Trail in Arizona
In this week’s episode, friend of the show Greg Kirrish returns to recap his just completed culinary sojourn to the Grand Canyon State of Arizona. Curious adventurer that he is, Greg gives us his food & beverage insights into the dining out goings-on in Tucson and Scottsdale, along with his encounters in the remote outposts of Sedona and Flagstaff.
And – bonus – Greg offers up the location for the best tacos he’s had ever! You’ll definitely want to hear of the discoveries that our wandering gourmand has made on his latest trip.
Zenreach’s John Kelly – Digitally Connecting Restaurateurs and Customers
This week, we bring a tech touch to Seat Yourself when we are joined by John Kelly, CEO of Zenreach. Zenreach is a software and information company that helps restaurant operators connect the physical and digital journey for their customers. With customer acquisition and retention as their primary targets, Zenreach offers operators digital marketing that can be measured with in-store results.
With our industry’s return from the pandemic, we cannot think of a more important topic than new customer acquisition and retaining those most loyal pre-pandemic customers. What John has to say will be something that every operator – and supplier – will want to hear.
Nikki Gibson – Swurfing into The Mainstream
This week, we head back to one of our favorite cities – Edinburgh, Scotland – to speak to founder and creative entrepreneur Nikki Gibson about her start up company Swurf.This talented hospitality veteran seized the opportunity during the current pandemic to create a start to help both hotel properties and those who continue to work from home. Nikki will explain why her company Swurf is of great benefit to both the hoteliers and here Swurfer community, even after the pandemic is over.
In addition, Nikki will tell us why she feels challenging times are often the best time to begin something new and what some of her thoughts – and challenges – are in being an entrepreneur. Anybody considering a startup will want to hear what Nikki has to say.