Secret Sauce Marketing Tastings podcast shares real life experiences while integrating a practical marketing lesson for those looking for inspiration, empowerment and insights for building a prosperous business.
Episode 41: Are you a LinkedIn ‘Gesturer’? If not, you really should be.
You have a built out LinkedIn profile (that’s not a copy/paste of your website profile). You even post content on occasion. Yet, when others share content, you do nothing, take no action whatsoever. Or, maybe you click a button to “Like” or “Celebrate”. To unlock the true value of LinkedIn’s power, you must ENGAGE beyond the “easy click”…if you ‘Like’ content that is shared with you, post a quick comment to articulate why this content resonated with you. LinkedIn expert and coach (and author of “LinkedIn Marketing Techniques for Law & Professional Practices”) Marc Halpert and I sat down for our third episode in a series to discuss the role and imperative of “gesturing”.
Listen into our lively discussion on how to boost your online profile, gain a following and boost your business via gesturing.
Episode 40: The Connector : Leveraging LinkedIn: What to do after you say “I Do”
In the second episode of a series, Marc and I discuss the many ways that LinkedIn users can easily leverage the social media platform in a meaningful way to build and grow their online networks and communities. Never more than today is LinkedIn so relevant and timely on which to build a robust professional network and a prosperous business.
Episode 39: The Connector : A Conversation with Marc Halpert
In good and not so good times, connecting with others to foster relationships is always important…for our businesses, job and lives. No one I’ve ever met does it quite so effortlessly as Marc Halpert. As a multipreneur and man who wears many hats, Marc is in constant in service to connecting people for the greatest good of all.
Listen in as I interview super energetic LinkedIn branding expert Marc Halpert to be entertained and learn how to leverage digital tools to drive positive change in your business, job and overall life.
Episode 38: From Lawyer to Serial Entrepreneur: A conversation with Robyn Goldenberg
After years of practicing law, Robyn Goldenberg found her passion is running businesses to help fellow entrepreneurs to realize their dreams by taking care of the “back room operations” so they may focus on their substantive expertise. Allowing business owners to do what they do best affords Robyn the opportunity to do what she does best and that is to create systems, processes, advising on best practices in technological solutions and overall operations. Listen in to learn how Robyn has taken her legal background and transformed it into a rewarding and freedom-finding business she can call her own.
Episode 37: Choosing a different path: A conversation with WILL CEO Elena Deutsch
As the daughter of a criminal defense lawyer, Elena Deutsch grew up with a birds-eye view of the practice of law. Working in her Dad’s office, she considered following in his footsteps but ultimately her professional journey led her into public health, training and coaching. In her work, Elena met one woman lawyer after another who expressed their dismay and dissatisfaction with their firm and/or the practice of law yet felt stuck and unsure of where to turn. Eventually, Elena launched a new business, WILL (Women Interested in Leaving (big) Law) was born. Listen in as Elena shares her story of helping women who suffer to discover what else they could do, believe they can, and go for it. A most uplifting and inspiring show.
Episode 36: Turning Pain into Purpose: An Interview with Alicia Journey
Aspiring a legal career, Alicia checked all the right boxes for a high-achieving woman professional to reach what others would perceive to be the top rung of the professional ladder. What they didn't see, however, was the long hours, stress and anxiety that comes with the life of a practicing lawyer. Then, Alicia's body rebelled and took her life into another direction. Listen in to this powerful story of how Alicia's long journey opened an unexpected door and how she has now turned her pain into a great purpose of helping others.