99 episodes

We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, Instagram, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.

Secret Sauce - The Restaurant Marketing Podcast James Eling |Restaurant Marketing, Strategy and Tactics

    • Marketing
    • 4.9, 32 Ratings

We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, Instagram, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.

    138 - 10 ideas to help you improve profitability as your reopen your Restaurant after COVID-19

    138 - 10 ideas to help you improve profitability as your reopen your Restaurant after COVID-19

    Our last episode looked at how to build a Restaurant Take Out Business to survive COVID-19.  This has been one of our most popular episodes!
    Today we talk about some of the things you need to think about as you start to reopen your Restaurant.  It is going to be tough and very much survival of the fittest, so have a listen to the podcast and think about some of the ideas.
    Check out our free restaurant online ordering system.  It's free, integrates with Stripe and notifies you on mobile, PC, email and Epson TM-82 docket printer.  We are giving it away free to help you survive through the Corona Crisis.
    To help you through the crisis, we have our Free Restaurant Tools, and if you need more help, contact the team about our special marketing assistance program during the Coronavirus outbreak.  FROLO signups have jumped up quite a lot as Restaurants look to go to delivery or pickup only.
    Have a listen to the podcast and see what concepts Restaurants have been dealing with this week.
    Check out the Secret Sauce podcast shownotes for more information on this episode.

    • 33 min
    137 - Building a Restaurant Take Out business to survive the Caronageddon

    137 - Building a Restaurant Take Out business to survive the Caronageddon

    The last episode looks at leadership, runway and reengineering your Restaurant to survive the next 8 - 12 weeks.
    Today we discuss how to build a sustainable take out business to survive.
    Check out our free restaurant online ordering system.  It's free, integrates with Stripe and notifies you on mobile, PC, email and Epson TM-82 docket printer.  We are giving it away free to help you survive through the Corona Crisis.
    To help you through the crisis, we have our Free Restaurant Tools, and if you need more help, contact the team about our special marketing assistance program during the Coronavirus outbreak.  FROLO signups have jumped up quite a lot as Restaurants look to go to delivery or pickup only.
    Have a listen to the podcast and see what concepts Restaurants have been dealing with this week.
    Check out the Secret Sauce podcast shownotes for more information on this episode.

    • 18 min
    136 - The week that every Restaurant became an entrepreneurial startup.

    136 - The week that every Restaurant became an entrepreneurial startup.

    Last episode covered what we are seeing working in quick and dirty Restaurant Marketing.
    Today we discuss some key concepts as we move into lockdowns and shutdowns.
    Runway.  Cash going out vs cash coming in.
    Re engineering your Restaurant to bring in cash from different areas.  Some great things that Restaurants are doing.
    Restaurant Leadership.
    To help you through the crisis, we have our Free Restaurant Tools, and if you need more help, contact the team about our special marketing assistance program during the Coronavirus outbreak.  FROLO signups have jumped up quite a lot as Restaurants look to go to delivery or pickup only.
    Have a listen to the podcast and see what concepts Restaurants have been dealing with this week.
    Let us know what you thought of the podcast on Linkedin or Facebook.

    • 23 min
    134 - The Coronavirus / COVID 19 Emergency Marketing Plan for your Restaurant

    134 - The Coronavirus / COVID 19 Emergency Marketing Plan for your Restaurant

    Last week we discussed some tactics to help your Restaurant survive the COVID19 virus.
    This week we discuss quick and dirty (that means free / cheap and easy to run) marketing ideas to help you get through the damn Coronavirus crisis.
    To help you through the crisis, we have our Free Restaurant Tools, and if you need more help, contact the team about our special marketing assistance program during the Coronavirus outbreak.
    Have a listen to the podcast and do some marketing to get those customers in.
    Let us know what you thought of the podcast on Linkedin or Facebook.

    • 33 min
    133 - The Coronavirus / COVID 19 survival guide for your Restaurant

    133 - The Coronavirus / COVID 19 survival guide for your Restaurant

    Last week's episode looked at some great Easter marketing ideas for your Restaurant.
    This week we cover off on a plan to help you manage the impact of the Coronavirus / COVID 19 on your Restaurant.  These are some of the ideas that we have been discussing with our customers and some are making a big difference in cash flow, so please have a listen.  
    Let us know what you thought of the podcast on Linkedin or Facebook.
    For more information on this podcast, check out our show notes.
    If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.
    For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

    • 30 min
    132: 8 Easter Marketing ideas for your Restaurant

    132: 8 Easter Marketing ideas for your Restaurant

    Did you listen to our episode on Al Desko Dining?  It could be a good little revenue stream and a new product for new customers in your Restaurant!
    Last weeks episode looked at the trend of Al desko dining.  What is it and how can you profit from it?  We've got a 7 step guide.
    This week we go through how we created some cool ideas for Easter.  These are Easter ideas, but the process will work for any holiday or event that you have coming up.
    For more information on this podcast, check out our show notes.
    If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.
    For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

    • 26 min

Customer Reviews

4.9 out of 5
32 Ratings

32 Ratings

Yiannigs ,

Chef And Owner

I really get a lot of great marketing info and trend ideas. With the current outcast of this time we need as much ideas as possible.

chucktheschmuck ,

Full of value

The sauce is fantastic. Quality info, have listened to over a hundred episodes and continually learn new things.

Vaselove ,

Excellent info

This podcast talks about many different marketing tips. Very helpful

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