163 episodes

We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, Instagram, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.

Secret Sauce - The Restaurant Marketing Podcast James Eling |Restaurant Marketing, Strategy and Tactics

    • Business
    • 4.9 • 38 Ratings

We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, Instagram, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.

    Restaurant hiring ideas for 2022

    Restaurant hiring ideas for 2022

    Hiring for restaurants is the number 1 problem for so many restaurants around the world right now.  We cover some of what we see working for our customers and some of the ways that you can do more with less to make do with the staff that you have.
    Not an easy problem to solve, but these ideas should definitely help.
    Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15-minute no-obligation chat with one of our team and get some ideas on how to find more customers.
    Check out the Secret Sauce podcast shownotes for more information on this episode.

    • 31 min
    Restaurant Trends for 2022 Part 2

    Restaurant Trends for 2022 Part 2

    This is Part 2 of our Restaurant Trends for 2022 podcast series.
    We analyse the trends for Restaurants, Restaurant customers and employees along with the big macro economic trends and then discuss how they will impact Restaurant operators and what you can do in your Restaurant to improve Restaurant profitability.
    Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.
    Check out the Secret Sauce podcast shownotes for more information on this episode.

    • 34 min
    Restaurant Trends for 2022

    Restaurant Trends for 2022

    What are the macro economic trends that will impact Restaurants and more importantly Restaurant profitablity.
    We analyse the big trends along with changes in technology, changes within the restaurant customer base and just as importantly - your team.
    We put all these together to discuss what the big trends will be for Restaurants in 2022 and how you can benefit from them.
    Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.
    Check out the Secret Sauce podcast shownotes for more information on this episode.

    • 33 min
    Managing the Great Resignation in your Restaurant

    Managing the Great Resignation in your Restaurant

    What is the "Great Resignation"
    How will it impact your Restaurant?
    We discuss ways to best manage your most important asset, your people.
    Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.
    Check out the Secret Sauce podcast shownotes for more information on this episode.

    • 34 min
    159 - Optimizing your Google My Business account for Fun and Profit

    159 - Optimizing your Google My Business account for Fun and Profit

    We discuss why your Google My Business account is so important and give you simple steps to grow your revenue with a GMB account that works.
    Have a listen and make sure that you are ticking all of the boxes that Google needs to send you all of the customers that your Restaurant deserves.
    Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.
    Check out the Secret Sauce podcast shownotes for more information on this episode.

    • 29 min
    158 - How your Restaurant can fight back against Deliveroo and other Delivery companies

    158 - How your Restaurant can fight back against Deliveroo and other Delivery companies

    This is the second part of podcast series on how delivery aggregators are destroying the Restaurant industry.
    We discuss what tactics restaurants are using to build profitable Restaurant delivery businesses.
    If you missed part I, make sure you catch up on it, because we discuss all of the issues, particularly with Deliveroo.
    Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.
    Check out the Secret Sauce podcast shownotes for more information on this episode.

    • 31 min

Customer Reviews

4.9 out of 5
38 Ratings

38 Ratings

angelarae620 ,

Very helpful thus far

I’ve started from the beginning and six years after this podcast started I’m still learning things I didn’t know. I opened a restaurant in 2020 three weeks in Covid. We need the help BAD and so far I’ve already got a few things I’ll be implementing from episodes 1-6... starting 7 now :) thank you!

BorCa23 ,

Very great information and advice

As a future restaurant owner, this podcast is providing valuable information for opening a restaurant now as the global quarantine eases up.

Caribbeangirlsf1234 ,

Packed with great info

James is a great host and delivers so much valuable information while being so engaging! I'm not in the restaurant business but my cousin is and I've been working with her to try to adapt and make it through Covid and this podcast has been really helpful!

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