155 episodes

We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, Instagram, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.

Secret Sauce - The Restaurant Marketing Podcast James Eling |Restaurant Marketing, Strategy and Tactics

    • Business
    • 4.9 • 37 Ratings

We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, Instagram, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.

    155- Restaurant Yield Management examples to improve your Restaurant's profitability

    155- Restaurant Yield Management examples to improve your Restaurant's profitability

    Restaurant Yield Management is a key tactic for profitable Restaurants.
    We discuss real-life examples that are easy to implement in your Restaurant so that you can increase profitability for your Restaurant.
    Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.
    Check out the Secret Sauce podcast shownotes for more information on this episode.

    154 - Is Marketing the missing ingredient in your Restaurants Secret Sauce for Profitability?

    154 - Is Marketing the missing ingredient in your Restaurants Secret Sauce for Profitability?

    Marketing for a Restaurant is often the missing ingredient for Restaurants.  This is Part 2 of our series on why Restaurant Marketing is so important for Restaurant owners.
    These days have the best food is no where near enough to be successful.  Remember - you don't want to have the best Restaurant that no one has ever heard of.  Have a listen for our reasons for Restaurant marketing and see if there is something that you are missing.
    Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.
    Check out the Secret Sauce podcast shownotes for more information on this episode.

    • 34 min
    153 - Why your Restaurant needs marketing - 7 Reasons

    153 - Why your Restaurant needs marketing - 7 Reasons

    Marketing for a Restaurant is often the missing ingredient for Restaurants.  We look at the 7 Reasons that successful Restaurant operators market their Restaurants.  (Hint: It is certainly not just to get more customers!)
    Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.
    Check out the Secret Sauce podcast shownotes for more information on this episode.

    • 26 min
    152 - A list of free Marketing Technology for your Restaurant

    152 - A list of free Marketing Technology for your Restaurant

    We continue our look at 10 (+) free and easy to use Marketing tools in your Restaurant.
    Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.
    Check out the Secret Sauce podcast shownotes for more information on this episode.

    • 37 min
    151 - What is in your Restaurant Martec stack? Restaurant Marketing Technology you should be using.

    151 - What is in your Restaurant Martec stack? Restaurant Marketing Technology you should be using.

    Restolo - the Restaurant OnLine Ordering system is going nuts.  Low commission to help you increase profitability in your online ordering business.  
    We discuss where Restaurant OnLine Ordering systems are at today and where we think they are headed.
    This episode discusses 10 free and easy tools you should be using to drive your Restaurant profitability.  Even if you aren't doing the restaurant marketing yourself, you need to know about these tools so that you know your outsourced marketing company knows what it is doing.
    Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.
    Check out the Secret Sauce podcast shownotes for more information on this episode.

    • 28 min
    150 - The future of Restaurant OnLine Ordering Systems

    150 - The future of Restaurant OnLine Ordering Systems

    This podcast episode follows on from our Restaurant Value Engineering series.
    We discuss where Restaurant OnLine Ordering systems are at today and where we think they are headed.
    Do forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers.
    Check out the Secret Sauce podcast shownotes for more information on this episode.

    • 26 min

Customer Reviews

4.9 out of 5
37 Ratings

37 Ratings

AyyyyyYyooo ,

Very helpful thus far

I’ve started from the beginning and six years after this podcast started I’m still learning things I didn’t know. I opened a restaurant in 2020 three weeks in Covid. We need the help BAD and so far I’ve already got a few things I’ll be implementing from episodes 1-6... starting 7 now :) thank you!

BorCa23 ,

Very great information and advice

As a future restaurant owner, this podcast is providing valuable information for opening a restaurant now as the global quarantine eases up.

Caribbeangirlsf1234 ,

Packed with great info

James is a great host and delivers so much valuable information while being so engaging! I'm not in the restaurant business but my cousin is and I've been working with her to try to adapt and make it through Covid and this podcast has been really helpful!

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