99 episodes

We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, Instagram, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.

Secret Sauce - The Restaurant Marketing Podcast James Eling |Restaurant Marketing, Strategy and Tactics

    • Marketing
    • 4.9 • 35 Ratings

We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, Instagram, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.

    140 - What is a Restaurant USP (Unique Selling Proposition)

    140 - What is a Restaurant USP (Unique Selling Proposition)

    Our last episode looked at how to plan to reopen your Restaurant with the new COVID-19 normal.  Have a listen for some great tips to help you survive the coronapocalypse.
    This episode looks at Restaurant Unique Selling Propositions.  What are they, why are they important and what they can do for your Restaurant.  
    Check out our free restaurant online ordering system.  It's free, integrates with Stripe and notifies you on mobile, PC, email and Epson TM-82 docket printer.  We are giving it away free to help you survive through the Corona Crisis.
    To help you through the crisis, we have our Free Restaurant Tools, and if you need more help, contact the team about our special marketing assistance program during the Coronavirus outbreak.  FROLO signups have jumped up quite a lot as Restaurants look to go to delivery or pickup only.
    Have a listen to the podcast and see what concepts Restaurants have been dealing with this week.
    Check out the Secret Sauce podcast shownotes for more information on this episode.

    • 20 min
    139 - Planning to reopen your Restaurant with the COVID-19 new normal

    139 - Planning to reopen your Restaurant with the COVID-19 new normal

    Our last episode looked at how to build a Restaurant Take Out Business to survive COVID-19.  This has been one of our most popular episodes!
    This episode looks at some of the smart ideas we've seen from Restaurants as they prepare to reopen to the new normal in the COVID-19 world.
    Check out our free restaurant online ordering system.  It's free, integrates with Stripe and notifies you on mobile, PC, email and Epson TM-82 docket printer.  We are giving it away free to help you survive through the Corona Crisis.
    To help you through the crisis, we have our Free Restaurant Tools, and if you need more help, contact the team about our special marketing assistance program during the Coronavirus outbreak.  FROLO signups have jumped up quite a lot as Restaurants look to go to delivery or pickup only.
    Have a listen to the podcast and see what concepts Restaurants have been dealing with this week.
    Check out the Secret Sauce podcast shownotes for more information on this episode.

    • 30 min
    138 - 10 ideas to help you improve profitability as your reopen your Restaurant after COVID-19

    138 - 10 ideas to help you improve profitability as your reopen your Restaurant after COVID-19

    Our last episode looked at how to build a Restaurant Take Out Business to survive COVID-19.  This has been one of our most popular episodes!
    Today we talk about some of the things you need to think about as you start to reopen your Restaurant.  It is going to be tough and very much survival of the fittest, so have a listen to the podcast and think about some of the ideas.
    Check out our free restaurant online ordering system.  It's free, integrates with Stripe and notifies you on mobile, PC, email and Epson TM-82 docket printer.  We are giving it away free to help you survive through the Corona Crisis.
    To help you through the crisis, we have our Free Restaurant Tools, and if you need more help, contact the team about our special marketing assistance program during the Coronavirus outbreak.  FROLO signups have jumped up quite a lot as Restaurants look to go to delivery or pickup only.
    Have a listen to the podcast and see what concepts Restaurants have been dealing with this week.
    Check out the Secret Sauce podcast shownotes for more information on this episode.

    • 33 min
    137 - Building a Restaurant Take Out business to survive the Caronageddon

    137 - Building a Restaurant Take Out business to survive the Caronageddon

    The last episode looks at leadership, runway and reengineering your Restaurant to survive the next 8 - 12 weeks.
    Today we discuss how to build a sustainable take out business to survive.
    Check out our free restaurant online ordering system.  It's free, integrates with Stripe and notifies you on mobile, PC, email and Epson TM-82 docket printer.  We are giving it away free to help you survive through the Corona Crisis.
    To help you through the crisis, we have our Free Restaurant Tools, and if you need more help, contact the team about our special marketing assistance program during the Coronavirus outbreak.  FROLO signups have jumped up quite a lot as Restaurants look to go to delivery or pickup only.
    Have a listen to the podcast and see what concepts Restaurants have been dealing with this week.
    Check out the Secret Sauce podcast shownotes for more information on this episode.

    • 18 min
    136 - The week that every Restaurant became an entrepreneurial startup.

    136 - The week that every Restaurant became an entrepreneurial startup.

    Last episode covered what we are seeing working in quick and dirty Restaurant Marketing.
    Today we discuss some key concepts as we move into lockdowns and shutdowns.
    Runway.  Cash going out vs cash coming in.
    Re engineering your Restaurant to bring in cash from different areas.  Some great things that Restaurants are doing.
    Restaurant Leadership.
    To help you through the crisis, we have our Free Restaurant Tools, and if you need more help, contact the team about our special marketing assistance program during the Coronavirus outbreak.  FROLO signups have jumped up quite a lot as Restaurants look to go to delivery or pickup only.
    Have a listen to the podcast and see what concepts Restaurants have been dealing with this week.
    Let us know what you thought of the podcast on Linkedin or Facebook.

    • 23 min
    134 - The Coronavirus / COVID 19 Emergency Marketing Plan for your Restaurant

    134 - The Coronavirus / COVID 19 Emergency Marketing Plan for your Restaurant

    Last week we discussed some tactics to help your Restaurant survive the COVID19 virus.
    This week we discuss quick and dirty (that means free / cheap and easy to run) marketing ideas to help you get through the damn Coronavirus crisis.
    To help you through the crisis, we have our Free Restaurant Tools, and if you need more help, contact the team about our special marketing assistance program during the Coronavirus outbreak.
    Have a listen to the podcast and do some marketing to get those customers in.
    Let us know what you thought of the podcast on Linkedin or Facebook.

    • 33 min

Customer Reviews

4.9 out of 5
35 Ratings

35 Ratings

BorCa23 ,

Very great information and advice

As a future restaurant owner, this podcast is providing valuable information for opening a restaurant now as the global quarantine eases up.

Caribbeangirlsf1234 ,

Packed with great info

James is a great host and delivers so much valuable information while being so engaging! I'm not in the restaurant business but my cousin is and I've been working with her to try to adapt and make it through Covid and this podcast has been really helpful!

chucktheschmuck ,

Full of value

The sauce is fantastic. Quality info, have listened to over a hundred episodes and continually learn new things.

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