59 min
Brand Success Begins With Clarity, Not Confusion. Connecting Agriculture, Food, And Health, Kim Kirchherr With K2 Outcomes BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint
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- Entrepreneurship
Brand success begins with clarity. How clearly do you articulate the value of your brand & why those benefits matter, where every conversation should begin. Authentic ingredients help shoppers know, like, & trust your brand - the bedrock of true loyalty.
Welcome. If you've been listening for a while you continually hear me tell you how I don't believe that brand should apologize for having quality ingredients. Customers want value, real value. They want products that they can know, like and trust, and that begins with the quality ingredients that you put into your product. After all, that's what differentiates your product from every other product on the shelf. The fact that you take the time to put the love and the care in selecting the very best ingredients that your customers want. This is all part of your messaging and you've got to be extremely clear when communicating that not only to the consumers but to the retailer. Why should a retailer put your product on their shelves over another product and that begins with helping to educate the retailer about the unique customer that buys your product and again that goes back to the ingredients.
Today we're going to talk to a registered dietitian that helped design some of the messaging that retailers use. This is critically important because if you understand from their perspective what they're looking for you can better communicate to them. Again why your product matters. The best part about this Is she's the real deal. She's got a complete alphabet after her name. We’ll joke about that in a minute. The key point here is that your brand success begins with clarity, not confusion and that begins with connecting agriculture, food, and health to your consumers. Help them understand where their food comes from.
This episode's FREE downloadable guide
Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize their promotional ROI. There is a better way to grow sales & profits.
CLICK HERE TO GAIN INSTANT ACCESS TO MY TRADE MARKETING ESSENTIALS Guide
Want an unfair competitive advantage?
Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session192
Brand success begins with clarity. How clearly do you articulate the value of your brand & why those benefits matter, where every conversation should begin. Authentic ingredients help shoppers know, like, & trust your brand - the bedrock of true loyalty.
Welcome. If you've been listening for a while you continually hear me tell you how I don't believe that brand should apologize for having quality ingredients. Customers want value, real value. They want products that they can know, like and trust, and that begins with the quality ingredients that you put into your product. After all, that's what differentiates your product from every other product on the shelf. The fact that you take the time to put the love and the care in selecting the very best ingredients that your customers want. This is all part of your messaging and you've got to be extremely clear when communicating that not only to the consumers but to the retailer. Why should a retailer put your product on their shelves over another product and that begins with helping to educate the retailer about the unique customer that buys your product and again that goes back to the ingredients.
Today we're going to talk to a registered dietitian that helped design some of the messaging that retailers use. This is critically important because if you understand from their perspective what they're looking for you can better communicate to them. Again why your product matters. The best part about this Is she's the real deal. She's got a complete alphabet after her name. We’ll joke about that in a minute. The key point here is that your brand success begins with clarity, not confusion and that begins with connecting agriculture, food, and health to your consumers. Help them understand where their food comes from.
This episode's FREE downloadable guide
Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize their promotional ROI. There is a better way to grow sales & profits.
CLICK HERE TO GAIN INSTANT ACCESS TO MY TRADE MARKETING ESSENTIALS Guide
Want an unfair competitive advantage?
Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session192
59 min