17 episodes

A fifteen-episode podcast following 'See You in the Cosmos' from manuscript to published novel, featuring interviews with the publishing insiders who worked on it.

See You on the Bookshelf Jack Cheng

    • Arts
    • 5.0, 8 Ratings

A fifteen-episode podcast following 'See You in the Cosmos' from manuscript to published novel, featuring interviews with the publishing insiders who worked on it.

    15. The Publisher

    15. The Publisher

    There’s the publisher—the publishing house, a company that puts out books—and then there’s the publisher—a specific person and role within that company. In this our final episode of See You on the Bookshelf, we speak to Lauri Hornik, President and Publisher of Dial Books for Young Readers, and we reflect on the overall journey of See You in the Cosmos from manuscript to printed book.

    https://jackcheng.com/see-you-on-the-bookshelf/15-the-publisher

    • 19 min
    14. The Book Tour

    14. The Book Tour

    This week we talk once again with our Penguin Young Readers publicists Lindsay Boggs and Kaitlin Kneafsey, and with our sales rep John Dennany, about putting together the book tour—one that, for a debut Middle Grade author like me, involves fewer bookstore events and more school visits and dinners with booksellers.

    Music by Saint Benjamin. This episode also featured sounds from Freesound.org, including Shutting a car door by cameronmusic, Car interior / driving on rainy night by Maurice_J_K, and Walking Chicago Midway B Concourse by Corsica_S.

    https://jackcheng.com/see-you-on-the-bookshelf/14-the-book-tour

    • 11 min
    13. The Marketing

    13. The Marketing

    We’ve talked a bit about marketing in past episodes; this week we go more in depth with Julia Teece from Penguin Random House (UK) and Alexis Watts from Penguin Young Readers (US). We talk about how Marketing works with Publicity on a campaign, about selling into Schools and Libraries through both in-person events and the online Penguin Sneak Peek (such as this video for Spring 2017 featuring See You in the Cosmos), and about awards and the longer sales cycle for children’s books.

    https://jackcheng.com/see-you-on-the-bookshelf/13-the-marketing

    • 22 min
    12. The Sales

    12. The Sales

    See You in the Cosmos is on the shelves of most bookstores in the English-speaking world. But it doesn’t get there automatically. Booksellers have to decide to stock it. And convincing them to stock it is in large part the responsibility of the publisher sales rep. This week we talk to John Dennany of Penguin Random House Books for Young Readers about the on-the-ground work of traveling to bookstores, giving sales presentations, and about how he knows when a book might be poised to take off.

    Music by Saint Benjamin. This week also featured "Acoustic Meditation" by Jason Shaw from Free Music Archive.

    https://jackcheng.com/see-you-on-the-bookshelf/12-the-sales

    • 14 min
    11. The Publicity

    11. The Publicity

    See You in the Cosmos has been reviewed in newspapers and magazines like The Wall Street Journal, The Guardian, and TIME for Kids. But media coverage around this book and others like it don’t happen by accident; they come as a result of the persistent efforts of the book publicist. This week, we speak with not one but three publicists: Lindsay T. Boggs and Kaitlin Kneafsey of Penguin Young Readers (US), and Sophia Rubie of Penguin Random House Children’s (UK). We learn about their paths in the industry, about crafting pitches that cut through the noise, and about the challenges and merits of doing publicity for children’s books.

    https://jackcheng.com/see-you-on-the-bookshelf/11-the-publicity

    • 23 min
    10. The Librarian Conference

    10. The Librarian Conference

    This past Thursday and Friday, I was in San Antonio for TLA—the Texas Library Association’s annual conference. I brought my microphone. In this episode, we talk to librarian Curren McLane, a member of TLA’s planning committee, and to Venessa Carson, who is part of the School and Library Marketing team at Penguin Young Readers . We also get an airport-hot-take from Marissa Grossman and Kate Meltzer, two Penguin editors who were also in attendance, and, in my downtime, I roam the main exhibition hall.

    Full show notes: https://jackcheng.com/see-you-on-the-bookshelf/10-the-librarian-conference

    • 18 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

ianbennettalas ,

⭐️⭐️⭐️⭐️⭐️

⭐️⭐️⭐️⭐️⭐️

Dharma Jim ,

Fascinating and well edited

Interesting journey of a published author.

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