26 episodes

Everyone wants in on the cannabis market. Seed to CEO, from the publishers of MJBizDaily, is the marijuana entrepreneur’s edge.

Weekly, Chris Walsh, CEO of MJBizDaily and MJBizCon, interviews a pro to reveal stories behind their success.

Learn how find funding for cannabis businesses; whether to focus on cultivation, THC product manufacturing, or marijuana retail; common pitfalls to avoid; predictions for cannabis legalization and where to find the next opportunity as a cannabusiness entrepreneur.

Get on the inside fast, learning direct from those who have been there, done that in the green revolution.

All with the no-hype style of MJBizDaily, the top name in marijuana business news.

Seed to CEO: Stories from Cannabis Businesses MJBiz

    • Business
    • 5.0 • 1 Rating

Everyone wants in on the cannabis market. Seed to CEO, from the publishers of MJBizDaily, is the marijuana entrepreneur’s edge.

Weekly, Chris Walsh, CEO of MJBizDaily and MJBizCon, interviews a pro to reveal stories behind their success.

Learn how find funding for cannabis businesses; whether to focus on cultivation, THC product manufacturing, or marijuana retail; common pitfalls to avoid; predictions for cannabis legalization and where to find the next opportunity as a cannabusiness entrepreneur.

Get on the inside fast, learning direct from those who have been there, done that in the green revolution.

All with the no-hype style of MJBizDaily, the top name in marijuana business news.

    Simply Pot & Politics: How Social Activism Aided Wanda James' Cannabis Success

    Simply Pot & Politics: How Social Activism Aided Wanda James' Cannabis Success

    After her brother was arrested and given a 10-year sentence for cannabis possession, Wanda James knew she had a mission. Today, James & her husband own & operate Simply Pure - “America’s most political dispensary” - in Denver.
    In this episode:
    •How staying true to your values can benefit a business’ bottom line
    •Why it’s important to be politically connected in cannabis
    •How to set yourself apart in a mature market

    • 46 min
    Marketing Mixer: How a Quest for Answers Resulted in a New Cannabis Association

    Marketing Mixer: How a Quest for Answers Resulted in a New Cannabis Association

    When marketing maven Lisa Buffo broke into the marijuana industry in 2014, she had lots of questions concerning compliance, regulations and other issues, but there was no place for a cannabis marketing professional to find an answer. So she created that place herself through the Cannabis Marketing Association.
    In this episode:
    •How CMA can be a model for other professional groups
    •How to strategically scale even as new markets are still coming online
    •Why marketing really matters in cannabis.

    • 41 min
    From Grub to Greens: Why Dutchie Took Cannabis Ordering Online

    From Grub to Greens: Why Dutchie Took Cannabis Ordering Online

    Ross Lipson had built & sold his second online food-ordering company by the time he was 25, but when he decided to launch a B2B online ordering platform for cannabis - Bend, Oregon-based Dutchie - he wanted to start with a “fresh slate” because cannabis is so different.
    In this episode, Ross shares:
    •Why you need to be relentless & humble to get buy-in for a new idea
    •The problem of trying to rely totally on experience
    •Why it’s important to understand your weaknesses as much as your streng

    • 44 min
    Elev8ed Entrepreneurship: How to Build the Green American Dream

    Elev8ed Entrepreneurship: How to Build the Green American Dream

    Starting a cannabis retail business with only $50,000 may seem impossible, but that’s how Seun Adedeji got started in the Oregon adult-use market at just 23. Today, the 28-year-old's Elev8 Cannabis has locations in OR & MA. Seun shares how he became one of the most successful young entrepreneurs in the U.S. cannabis industry, incl:
    • How to partner with growers even when upfront cash is tight.
    • Why being the COE – chief of everything – is a bad idea
    • Why community participation & engagement

    • 43 min
    Phenotypes & Partnerships: How Cookies Became an International Brand - Feat. Berner

    Phenotypes & Partnerships: How Cookies Became an International Brand - Feat. Berner

    While cannabis brand Cookies started modestly in a garage in San Francisco, today it is a global empire, with a presence in 11 U.S. states & three countries & selling more than co-founder Berner could have ever imagined. In this episode Berner talks about how he built one of the most recognizable cannabis brands in the world.
    •The role of partnerships in rapid expansion
    •Why genetics are critical – but keeping a tight handle on them isn’t
    •His 100-year plan for keeping Cookies exciting & thrivi

    • 38 min
    Regenerative Rewards: Low-Cost Cannabis Farming with High Returns

    Regenerative Rewards: Low-Cost Cannabis Farming with High Returns

    Karla Avila & Jacob Johnson started Flowerdaze Farm in California’s Emerald Triangle with a focus on farming cannabis sustainably. Today, their small farm produces 200-300 pounds of craft cannabis annually, selling for up to $1,500 per pound. But thanks to their regenerative farming techniques, their costs are extraordinarily low.
    They share how to:
    •Be both regenerative & profitable
    •Reduce costs by using inputs from the farm
    •Market regeneratively grown product & get top dollar for it

    • 38 min

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