43 episodes

This podcast is to help you use the art and science of storytelling to help you be more effective in your sales role. What you'll hear will come from two primary sources. Most will be stories that come from interviews I conducted with professional sales and procurement managers from over 50 companies around the world, including: Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, Kroger, Cushman & Wakefield, Huntington Bank, Ghirardelli Chocolates, Amway, and Children’s Hospital, among others — all of which are documented in my book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale.



On other episodes I’ll have guest authors and experts in the sales field, including bestselling sales authors like Mike Weinberg, Anthony Ianarrino, Mark Hunter, and others.

Sell with a Story Podcast Paul Smith

    • Marketing

This podcast is to help you use the art and science of storytelling to help you be more effective in your sales role. What you'll hear will come from two primary sources. Most will be stories that come from interviews I conducted with professional sales and procurement managers from over 50 companies around the world, including: Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, Kroger, Cushman & Wakefield, Huntington Bank, Ghirardelli Chocolates, Amway, and Children’s Hospital, among others — all of which are documented in my book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale.



On other episodes I’ll have guest authors and experts in the sales field, including bestselling sales authors like Mike Weinberg, Anthony Ianarrino, Mark Hunter, and others.

    Getting Past Procurement and Having Fun Doing It

    Getting Past Procurement and Having Fun Doing It

    Mike Weinberg is pissed off. And if you work in sales, you should be, too. And that very righteous anger is directed at people in his own industry — the sales coaching and training business. In particular, it’s directed at people holding themselves out as sales experts preaching that “everything in sales has changed. . [read more]

    • 21 min
    Coaching the Breakup – Helping your Prospect Fire Their Current Supplier to Make Room for You

    Coaching the Breakup – Helping your Prospect Fire Their Current Supplier to Make Room for You

    [#22 of the 25 Most Useful Sales Stories] This is the most creative use of storytelling in closing the sale that you’re ever likely to come across. It’s definitely not one I expected to find when I was doing the research on sales stories. But I did, from a guy we’ll call “Brad” who worked [read more]

    • 5 min
    Salespeople: Steve Jobs Didn’t Need Empathy, So Why Should You?

    Salespeople: Steve Jobs Didn’t Need Empathy, So Why Should You?

    Do you really need empathy to be a good sales rep? My podcast guest this week says no. He’s Nicolas Vandenberghe, CEO of Chili Piper. Nicolas started his career selling newspapers in the streets of Paris in high school, studied math in undergrad, and then got an MBA from Stanford. He then started and sold [read more]

    • 23 min
    7 Principles of Ethical Persuasion

    7 Principles of Ethical Persuasion

    What’s the difference between ethical persuasion and manipulation? That was the primary topic of my conversation this week with Brian Ahearn. And it’s an important difference that any salesperson, marketer, or leader (all of whom influence people for a living) needs to be keenly aware of so they can stay on the right side of [read more]

    • 32 min
    Salespeople: Arm Your Sponsor with a Story, Not Just a Pitch

    Salespeople: Arm Your Sponsor with a Story, Not Just a Pitch

    {#21 in a series of the 25 Most Useful Sales Stories, from Sell with a Story} Every salesperson worth their salt does their best to get in front of the ultimate decision-maker. But we all know that’s not always possible. Usually, that’s because the decision is being made too far up the hierarchy for the [read more]

    • 6 min
    Software Demos Are Broken — Here’s How to Fix Them

    Software Demos Are Broken — Here’s How to Fix Them

    Software demos are broken, and everyone who sells software knows it. Greg Dickenson realized that when his boys came home from college for a visit. They needed to keep up with their online courses while they were home, so they pulled up a 90-minute video that claimed to cover the topic they needed to study, [read more]

    • 19 min

Customer Reviews

Get Clients Now ,

Ignore The Idiot Naysayers

Not only have I read Paul’s book “Sell With A Story” and listen to this podcast... I’ve interviewed Paul on my own podcast.

I’ve got a listening audience of over 100,000 and the quality of content Paul gave during the interview was FABULOUS!

If you’re looking for a way to ethically sell more of your products and services you’ll want to subscribe to this show and read his book.

I’ve never met Paul in person and I wasn’t asked to write this review for him. I just know that he delivers great content you can use immediately to generate more sales

My advice to the moron who wrote the nasty review that sparked my response: Get a good book on dating, move out of your parent’s basement... and get a life.

If you don’t like someone’s show give a reason why... but don’t accuse someone you know nothing about of being sleazy or dishonest

You’re the exact kind of loser none of us working hard to serve others wants listening or reading our stuff

Keep up the great job Paul!!!

179dfrsa ,

WOW!

How to manipulate others for your own gain..parasitic, narcissistic, sociopathic!
Know your enemy, good podcasts to listen to before making a major purchase.

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