Sell Your Program Before You Launch: Anticipation Marketing with Brenna McGowan

Selling your program before launch isn't about a hard sell; it's about crafting an experience. It's about creating a narrative that resonates, offers that entice, and anticipation that drives action.
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In our latest episode, I have the pleasure of speaking with Brenna McGowan, a renowned launch strategist and copywriter. Brenna brings her wealth of experience to the table, discussing the importance of a pre-launch phase and how it can drastically improve the success of your launch.
Brenna's approach to anticipation marketing isn't just about selling a product; it's about creating a journey for your audience that begins well before the launch.
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Links mentioned in this episode:
- Listen to this episode, How to Create a Pre-Launch Strategy That Sells Out Your Offer
- Get the Pre-Launch Cheat Sheet
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
- Get 1:1 Meta Ads Coaching from Kwadwo!
- Say hi to Kwadwo on Instagram
- Subscribe to The Art of Online Business’s YouTube Channel
Brenna McGowan’s Links:
- Visit Brenna’s website
- DM Brenna on Instagram
- Connect with Brenna on Facebook
Hosts & Guests
Information
- Show
- FrequencyUpdated Semiweekly
- PublishedJanuary 17, 2024 at 9:00 AM UTC
- Length38 min
- Episode758
- RatingClean