25 episodes

Each week, Jeff Caves leads a discussion about selling air time in the broadcast industry with some of the leading earners in the business.

Seller to Seller BSM Podcast Network

    • Business
    • 5.0 • 1 Rating

Each week, Jeff Caves leads a discussion about selling air time in the broadcast industry with some of the leading earners in the business.

    Cody Welling, COX Media Group

    Cody Welling, COX Media Group

    We all like to talk about prioritizing clients' needs, but Cody Welling has every advertising product at his disposal. He trains his staff to educate and assist buyers so that they know how to make smart advertising decisions.

    • 24 min
    Greg Leader, SiriusXM

    Greg Leader, SiriusXM

    Greg Leader explains the advantages podcasts present sellers when it comes to reaching an audience and why a skilled seller should have no trouble moving from the radio world to the podcast world.

    • 23 min
    Adam Shifrin, Westwood One

    Adam Shifrin, Westwood One

    Education, research, and creativity help Adam Shifrin bring new partners to Westwood One's sports properties.

    • 21 min
    Don Ricker, DR & Associates

    Don Ricker, DR & Associates

    Corporate buyers have needs just like sellers do. This week, Jeff Caves offers sellers a cheat code as Don Ricker of DR & Associates reveals what he was looking for and how he did deals when he was leading sales for Taco Bell.

    • 23 min
    Larry Rosin, Edison Research

    Larry Rosin, Edison Research

    What can audience research tell us about the stature of sports radio in the audience's eyes? Larry Rosin has good news for sellers to take to clients!

    • 19 min
    Bob Gelb, WFAN

    Bob Gelb, WFAN

    Bob Gelb has produced some of the most iconic names in radio. So what made him decide to make the leap to sales and how did it impact his success?

    • 22 min

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