94 episodes

With your host, Mark S A Smith. “If you’ve got to sell something disruptive or just want to disrupt the competition, you’re in the right place.”

Selling Disruption Show Mark S A Smith

    • Management
    • 5.0, 30 Ratings

With your host, Mark S A Smith. “If you’ve got to sell something disruptive or just want to disrupt the competition, you’re in the right place.”

    Protecting Your Disruptive Intellectual Property with Angela Langlotz

    Protecting Your Disruptive Intellectual Property with Angela Langlotz

    Your intellectual property is meant to be protected. If you don't protect a valuable brand, it could be stolen away from you. Trademark attorney Angela Langlotz has been focusing on business, intellectual property, and trademarks with TrademarkDoctor.net. Angela throws some light on protecting our intellectual property and points out the biggest mistakes that companies and executives make when it comes to intellectual property. Discover some helpful techniques that can save you from a lot trouble when it comes to intellectual property.

    • 31 min
    Disruptive Marketing With Web Technology with Jason Kramer

    Disruptive Marketing With Web Technology with Jason Kramer

    Disruptive marketing means identifying the right customers, nurturing them to where they fall in love with you, and then converting them into paying customers. Jason Kramer, founder of Cultivize, says you got to strike when a prospect is showing interest. Somebody walking into a retail store is immediately showing interest because they've walked through the door. Jason’s system is essentially creating that virtual door to let you know when people are walking through it, who’s interested, and who's potentially making a purchase. Learn more about this system works and how you can utilize the information that you get from it.

    • 28 min
    Disrupting Sales With Differentiation with Lee Salz

    Disrupting Sales With Differentiation with Lee Salz

    Stop saying that you're the best when making a sales pitch. Stop saying that you're selling the best product, the best merchandise, or the best service because every salesperson in the world says that. Most sales conversation just lead down to price because the salesperson did not communicate meaningful differentiation. You need differentiation in sales, differentiation around what you sell, and differentiation around how you sell. Lee Salz, author of the book Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want, shares how you can disrupt sales by creating unstoppable differentiation. Learn the importance of researching and exploring the triggers, the events, or the happenings that will lead someone to explore your type of solution. The key is how you can be meaningfully different right in that first conversation or you'll never get the meeting.







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    • 31 min
    Are You An Explainer Or A Persuader: How To Tell Disruptive Stories with Doug Stevenson

    Are You An Explainer Or A Persuader: How To Tell Disruptive Stories with Doug Stevenson

    Storytelling is the fastest way to engage attention and implement change. It works in a very powerful way with the brain of the listener to engage attention. It activates all of the senses. It is logical and linear, but it is also creative and nonlinear. Doug Stevenson, founder and president of Story Theater International, a speaking, training and consulting company based in Tucson, Arizona, found over the years with all of his clients that they all have one challenge in common - too much content, too much data, too much information, but not enough emotional connection. Doug shares how you can tell disruptive stories to engage attention. He also talks about the phrase that pays, and outlines the nine steps of story structure.







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    • 32 min
    Disruptive eMail Marketing Strategies with Doug Morneau

    Disruptive eMail Marketing Strategies with Doug Morneau

    Marketing is undeniably the first step to finding more customers. However, with so many marketing strategies around, it becomes harder to find those that are effective. Someone with an interesting view on how best to reach out and find new customers is Doug Morneau, serial entrepreneur and expert marketer who believes in the power of email marketing. Doug shares the three big lies around email marketing, debunking the idea that it is dead, doesn’t work, and is illegal. He also talks about some email marketing strategies and how to approach them - from the welcome message to a video on your landing page. Learn how to find lists and write an email that connects with an audience from Doug.







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    • 29 min
    Designing Disruptive Products with Tracy Hazzard

    Designing Disruptive Products with Tracy Hazzard

    The times are changing, and certain products made before do not fit anymore to what this world needs now. Talking about designing disruptive products is designer Tracy Hazzard who is known to help people create and launch this certain niche. Tracy believes that innovation does not necessarily have to be completely different; a few tweaks could go a long way and serve better. She talks about how we can disrupt with product design, giving us some great examples of what she has worked on in the past. Questioning data and challenging design thinking, Tracy has brought about the importance of actually listening to the market and the concept of intentional invention. She digs deeper into this while sharing some tips and insights on how and why disrupting product design could grow your company in the future.







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    • 34 min

Customer Reviews

5.0 out of 5
30 Ratings

30 Ratings

Big Joe says ,

Great Sales Podcast

As a sales podcast host myself, I find this show to be a must have in your audio library. Great information delivered in a professional and intellectually stimulating way.

DrGruder ,

Definitely for discerning businesspeople

With all the podcasts out there these days for executives, managers, entrepreneurs, and salespeople, nothing short of the most valuably informative, useful and mind-expanding will do. That’s this one. Dig in.

The Bacon Master ,

Rock Star... Literally

Mark is not only a Rockin Musician.. but a great and engaging interviewer with deep, insightful, and entertaining guest experts!

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