36 episodes

In this podcast dedicated to the business of cloud sales and marketing, hosts Michael Pollack and Sarah E. Brown talk to innovators, leaders, and practitioners about all things selling in the cloud. Brought to you by Intricately, the authoritative source of cloud product adoption, usage, and spend data for accelerating cloud sales and marketing.

Selling In The Cloud Intricately

    • Technology
    • 4.9 • 15 Ratings

In this podcast dedicated to the business of cloud sales and marketing, hosts Michael Pollack and Sarah E. Brown talk to innovators, leaders, and practitioners about all things selling in the cloud. Brought to you by Intricately, the authoritative source of cloud product adoption, usage, and spend data for accelerating cloud sales and marketing.

    Kristen Cardinalli, CMO at DoiT International, on Embracing the Science Side of Marketing to Build an Inbound Funnel

    Kristen Cardinalli, CMO at DoiT International, on Embracing the Science Side of Marketing to Build an Inbound Funnel

    In this episode, our guest is Kristen Cardinalli, CMO at DoiT International – a provider of cloud expertise and governance software, as well as a preferred partner of Google Cloud and AWS. Kristen joined the Intricately team for a conversation on how she uses data to inform DoiT's go-to-market strategy and drive revenue, as well as her approach to disqualification and the importance of transparency and communication when working with sales.

    • 22 min
    Carol Carpenter, CMO of VMware, on Aligning Cloud Marketing and Sales Teams to Operationalize Data

    Carol Carpenter, CMO of VMware, on Aligning Cloud Marketing and Sales Teams to Operationalize Data

    In this episode, our guest is Carol Carpenter, CMO of VMware. She joins Intricately CEO Michael Pollack and VP of Marketing Sarah E. Brown for a conversation on sales and marketing alignment, the role of data in customer journeys, initiating culture change at large enterprises, and much more.

    • 25 min
    Dave Kennett, CEO of Replayz, on How Cloud Sales Teams Can Increase Their Average Selling Price During Calls

    Dave Kennett, CEO of Replayz, on How Cloud Sales Teams Can Increase Their Average Selling Price During Calls

    In this episode of Selling in the Cloud, our guest is Dave Kennett, CEO and Founder of Replayz, which offers on-demand sales tune-ups for Inside Account Executives from the world's best inside sales reps. An expert on all things sales coaching, Dave joins our CEO and VP of Marketing to discuss raising ASP, compensation structure, and much more.

    • 22 min
    Palen Schwab, VP of Revenue Ops at Lacework, on Building a Data-Driven ICP that Fuels Revenue and Sales Pipeline

    Palen Schwab, VP of Revenue Ops at Lacework, on Building a Data-Driven ICP that Fuels Revenue and Sales Pipeline

    In this episode of Selling in the Cloud, our guest is Palen Schwab, VP of Revenue Ops at Lacework. Tune in as he joins our CEO Michael Pollack and VP of Marketing Sarah E. Brown for a conversation on how marketers can work more strategically with RevOps teams.

    • 21 min
    Kevin Ward, [former] Senior Director of Revenue Operations at Electric, on Using Data to Inform Go-to-Market Strategy and Drive Revenue

    Kevin Ward, [former] Senior Director of Revenue Operations at Electric, on Using Data to Inform Go-to-Market Strategy and Drive Revenue

    In this episode, our guest is Kevin Ward, former Senior Director of RevOps at Electric – an IT service management company that provides IT support, security, network and device management. He joins Intricately CEO Michael Pollack and VP of Marketing Sarah E. Brown for a discussion on how today's cloud go-to-market teams can use data to inform strategy and drive revenue.

    • 24 min
    Gene Villenueve, Chief Revenue Officer at Tehama, on Prospect Prioritization and Using Data to its Full Advantage

    Gene Villenueve, Chief Revenue Officer at Tehama, on Prospect Prioritization and Using Data to its Full Advantage

    In this episode, our guest is Gene Villenueve, Chief Revenue Officer (CRO) at Tehama – a DaaS platform that enterprises can leverage to create cloud-based virtual offices, rooms, and desktops anywhere in the world. He joins Intricately CEO Michael Pollack and VP of Marketing Sarah E. Brown for a discussion on the customer revenue lifecycle.

    • 21 min

Customer Reviews

4.9 out of 5
15 Ratings

15 Ratings

'bstrader' ,

Sonic Gold!

The hosts, Mike and Sarah, do an excellent job of setting a friendly, engaging, and informative tone and tempo for the show. Their questions are thoughtful, well-timed, and draw out the salient points from their guests (a very impressive lineup through the first 18 episodes) in a natural and comfortable way. The conversations elicit deep insights from which every sales and marketing professional can learn. Great job, keep it up!

Joe review ,

Love it!

Well produced, with good discussions.

Hrdavis1 ,

So helpful!

Really informative and interesting

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