240 episodes

Selling the Couch is the #1 podcast for aspiring, new, and current mental health private practitioners.

Psychologist Melvin Varghese interviews successful therapists about the business side of private practice (e.g., how they get referrals, their best tips and strategies, and their daily habits, etc.) as well as the world's top business, marketing, and social media experts. What you get are bite sized and highly actionable tips to guide your private practice and entrepreneurial journey.

Start Your Journey at http://sellingthecouch.com/start

Selling the Couch with Melvin Varghese, Ph.D. Melvin Varghese, Ph.D.

    • Careers
    • 4.9, 269 Ratings

Selling the Couch is the #1 podcast for aspiring, new, and current mental health private practitioners.

Psychologist Melvin Varghese interviews successful therapists about the business side of private practice (e.g., how they get referrals, their best tips and strategies, and their daily habits, etc.) as well as the world's top business, marketing, and social media experts. What you get are bite sized and highly actionable tips to guide your private practice and entrepreneurial journey.

Start Your Journey at http://sellingthecouch.com/start

    241: Text-based Therapy And Using It In An Ethical And Effective Way In Private Practice

    241: Text-based Therapy And Using It In An Ethical And Effective Way In Private Practice

    As clinicians, we occupy a unique role as we hold space for the grief of our clients while still navigating our own grief and disappointment in a time like this pandemic crisis. These times make us think differently about how we serve our clients, which makes today’s show about text-based therapy very relevant. Can it be used in an ethical and effective way?
    Bill Hudenko is a professor at Dartmouth College in the Department of Psychological and Brain Sciences. He also teaches at Dartmouth’s School of Medicine and is the CEO of Trusst Health, a company that developed an app called Trusst. The app came about as the result of research Bill conducted at Dartmouth about the efficacy of text-based therapy and whether it can work well for certain populations. Our conversation brings fascinating knowledge and insight as we cover a range of topics. Bill explains his research, how the Trusst app works, and what the benefits are to using this medium.
    www.sellingthecouch.com/session241
     
     

    • 29 min
    240: Expert Tips for Private Practice That Involves Military Population

    240: Expert Tips for Private Practice That Involves Military Population

    Even though today’s topic is very specific, it’s one that applies to many clinicians. We are discussing the unique situation of restarting a private practice after a military deployment. We include many helpful tips if you find yourself in that situation, or if your niche involves working with the military population.
    Chad Welch has a private practice outside St. Louis. He has an amazing story of deployment to the Middle East until July of last year and then restarting his private practice just one month later. We take a deep dive into his mindset about the valuable lessons he’s learned during his military service, as well as the special nuances to working with members of the military. Chad shares how he serves the military community with his practice regarding marketing, referrals, additional training, and the huge need that exists in this population.
    www.sellingthecouch.com/session240
     

    • 33 min
    239: Website SEO And Why It Is Important To Attract Ideal Clients In Private Practice with Maelisa Hall, PsyD

    239: Website SEO And Why It Is Important To Attract Ideal Clients In Private Practice with Maelisa Hall, PsyD

    Today’s show is about search engine optimization (SEO), an essential aspect of your private practice website. The truth is that you can have the most beautifully designed website on the planet, but it won’t help your practice if it doesn’t attract people. If you’re confused about trying to navigate the world of SEO, then this is the show you don’t want to miss!
    Dr. Maelisa Hall is a licensed psychologist and digital marketing expert. She’s here to break down the intimidating world of SEO with language that’s easy to understand. She covers her three foundational tips and the things we need to do to beef up our website content to make sure our website has what it takes to attract those ideal clients.
    www.sellingthecouch.com/session239
     

    • 39 min
    ENCORE: Sharing the Knowledge of Business Building and Marketing Strategies in Private Practice

    ENCORE: Sharing the Knowledge of Business Building and Marketing Strategies in Private Practice

    It’s a challenge to open up and be vulnerable about what you’ve learned along your journey. Often, it’s that authenticity that is most effective in helping others learn from what YOU have learned. Today’s guest is an example of openness and vulnerability.
    Katie Leikam, LCSW, has a private practice in Decatur, GA. She is sharing with transparency about how she went from zero clients after the first four months to a thriving $100,000 practice. There is wisdom to be found in Katie’s experience, in the difficulties of building a business and the struggle to get the results you want. Katie opens up today about why and how she opened her private practice--even to zero clients, what she learned, and how she maintained a positive mindset. She also talks about the unique marketing strategies she has used to build relationships along the path to building her practice.
    You can read the full show notes at: Session184

    • 33 min
    ENCORE: How to Focus on Your ONE Thing

    ENCORE: How to Focus on Your ONE Thing

    Welcome to a solo episode about a very important topic: Focusing on Your ONE Thing. This episode is an outgrowth of one of my personal goals for 2017, which is to read one business-related book per month. I’ve already read a book that has impacted me greatly and changed the way I approach my business. The book is The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller and Jay Papasan. The book hones in on the principle that successful businesses with innovative products and services focus on one project at a time, instead of going in many different directions at once.
    Learn how these principles can positively impact your business. Join me!
     
    You can read the full show notes at www.sellingthecouch.com/session108

    • 32 min
    ENCORE: 19 Colleagues Share "The #1 Way I Get Referrals For My Practice.”

    ENCORE: 19 Colleagues Share "The #1 Way I Get Referrals For My Practice.”

    This episode features . . . .you! Nineteen of our listeners took the time to record their tips for getting referrals, which just happens to be the most-asked question for clinicians. This episode is bittersweet for me because it’s the last one of this season. I’m taking some time off to focus on being a husband and daddy and to take some much-needed time for self-care. But before I say goodbye, for now, let’s listen to these great ideas for getting those coveted referrals!
    You can read the full show notes at: Session190

    • 49 min

Customer Reviews

4.9 out of 5
269 Ratings

269 Ratings

RLLombardi ,

Fabulous!

Melvin is a wonderful host! His warm and kind personality shines through in each episode. This is my go-to resource as a therapist in private practice. I have learned so much through his recommendations.

Zynny ,

Melvin has real, heartfelt conversations

Melvin is an authentic, caring man who truly wants to help. He comes into each conversation with authenticity and openness that I think really takes these topics to the next level.

Nicole Iacovoni ,

The business advice you don’t get in grad school

Melvin and his highly qualified and inspirational guests deliver sound business advice with a genuine focus on service and helping clients. I love hearing about how other therapists are being innovative, creative and making a difference in the world through their work while also learning about new and better ways to grow and serve in my own practice.

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