Selling to the 4 Buyer Types as Female Music Icons: Do's and Don'ts

Dive into the rhythm of effective sales strategies with a unique spin as we align the four buyer types with iconic female musicians. Discover the do's and don'ts of engaging with each persona, from the assertive Beyoncé to the analytical Alicia Keys, and learn how to orchestrate your sales pitch to resonate with each buyer's distinct preferences.

Show Notes:

• Understanding Buyer Types: Sasha leads the conversation on the importance of recognizing and adapting to the unique traits of different buyer personas in the sales process.
• Assertive / "Beyoncé" Type:
  • Do: Be direct, showcase ambition, and respect their decision-making process.
  • Don't: Avoid over-explaining, passivity, and misalignment with their vision.
• Amiable / "Taylor Swift" Type:
  • Do: Foster personal connections, highlight collaborative benefits, and provide reassurance with proof points.
  • Don't: Steer clear of pressure tactics, ignoring concerns, and hastening the decision-making process.
• Expressive / "Billie Eilish" Type:
  • Do: Embrace creativity in your pitch, use storytelling, and connect emotionally.
  • Don't: Rely solely on facts, dismiss their creative input, or present rigid solutions.
• Analytical / "Alicia Keys" Type:
  • Do: Present data, be detail-oriented, and anticipate questions.
  • Don't: Be vague, rush their decision process, or ignore their systematic approach.
• Final Notes: Sasha wraps up with key insights on customizing your sales strategy to match the buyer's beat, ensuring your message harmonizes with their values and preferences.

Connect with Sasha:

• Snag business-building freebies that are so good, you'll be annoyed you're not paying for them: daringmade.com/free
  
  
• Hang out with Sasha: @sashafedunchak
  
  
• Work with Sasha: daringhaus.com