10 episodes

The Senior Care Growth Show is a set of interviews with Senior Care marketing and sales professionals sharing their tips on how you can improve your growth strategy.

Senior Care Growth Show SeniorCareGrowth.com

    • Business
    • 5.0 • 2 Ratings

The Senior Care Growth Show is a set of interviews with Senior Care marketing and sales professionals sharing their tips on how you can improve your growth strategy.

    How to Manage Your Online Reputation

    How to Manage Your Online Reputation

    On Episode 22 of the Senior Care Growth Show, we interview Annie Haarmann, the Head of Strategic Consulting, Healthcare and Life Sciences at Reputation.com. More than ever, people are going online to research senior living and senior care services. During this conversation, we talk about how to manage your online reputation on platforms like Google […]

    • 24 min
    Growth Tips for Small, Local Home Health and Hospice Companies

    Growth Tips for Small, Local Home Health and Hospice Companies

    In Episode 21 of the Senior Care Growth Show podcast, Rick Whittington interviews David Fresquez, CEO of CareSource New Mexico. CareSource is a home health care company operated in New Mexico that helps local seniors age in place at home by providing caregivers and additional resources. During our conversation, we talked about how David grew […]

    • 24 min
    How to Turn Your Website Into a Lead Generation Machine

    How to Turn Your Website Into a Lead Generation Machine

    In this episode, Rick Whittington shares a solocast and discusses a major finding from the 2019 State of Senior Care Sales and Marketing report. Forty-nine percent of senior care organizations report generating enough leads as their top marketing challenge. Rick shares several ways to make your senior living organization website a lead generation tool to […]

    • 23 min
    How Geofencing Can Help Generate Qualified Senior Living Leads

    How Geofencing Can Help Generate Qualified Senior Living Leads

    On this episode, Justin Croxton from Propellant Media discusses the use of geofencing technology in digital advertising for senior care and senior living organizations. Our conversation covers what geofencing is, how it's done to improve the relevance of your advertising, privacy concerns and cost. If you run digital display advertising, this episode is for you.

    • 31 min
    How to Increase Senior Care CRM Adoption

    How to Increase Senior Care CRM Adoption

    On this episode, Kristin Hambleton from Continuum CRM shares sage advice for how to properly implement a CRM in your senior living organization in order to improve adoption. In this episode, our conversation covers how the CRM is the technology hub of your sales process, how to involve all levels in the selection and implementation of a CRM, how to increase adoption/usage, training and much more.

    • 24 min
    Developing and Executing a Senior Living Social Media Strategy

    Developing and Executing a Senior Living Social Media Strategy

    In today's more digital world, social media communication is a hot topic for senior living organizations. Whether you're using it to keep in touch with residents/families or to generate leads for your organization, or plan to, this podcast episode is for you. Our guest, Tessa Atkinson-Adams from LeadingAge, shares how to get started and plan your social media communications, the value of a style guide, some best practices, and much more.

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Top Podcasts In Business

Listeners Also Subscribed To