10 episodes

The Senior Care Growth Show is a set of interviews with Senior Care marketing and sales professionals sharing their tips on how you can improve your growth strategy.

Senior Care Growth Show SeniorCareGrowth.com

    • Business

The Senior Care Growth Show is a set of interviews with Senior Care marketing and sales professionals sharing their tips on how you can improve your growth strategy.

    How Geofencing Can Help Generate Qualified Senior Living Leads

    How Geofencing Can Help Generate Qualified Senior Living Leads

    On this episode, Justin Croxton from Propellant Media discusses the use of geofencing technology in digital advertising for senior care and senior living organizations. Our conversation covers what geofencing is, how it’s done to improve the relevance of your advertising, privacy concerns and cost. If you run digital display advertising, this episode is for you.
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    • 31 min
    How to Increase Senior Care CRM Adoption

    How to Increase Senior Care CRM Adoption

    On this episode, Kristin Hambleton from Continuum CRM shares sage advice for how to properly implement a CRM in your senior living organization in order to improve adoption. In this episode, our conversation covers how the CRM is the technology hub of your sales process, how to involve all levels in the selection and implementation of a CRM, how to increase adoption/usage, training and much more.
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    • 24 min
    Developing and Executing a Senior Living Social Media Strategy

    Developing and Executing a Senior Living Social Media Strategy

    In today’s more digital world, social media communication is a hot topic for senior living organizations. Whether you’re using it to keep in touch with residents/families or to generate leads for your organization, or plan to, this podcast episode is for you. Our guest, Tessa Atkinson-Adams from LeadingAge, shares how to get started and plan your social media communications, the value of a style guide, some best practices, and much more.
    Are you wondering how you can make your senior living social media more effective and run smoothly? You’ll enjoy this episode.
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    How Baby Boomers Will Change the Way You Sell Senior Living

    How Baby Boomers Will Change the Way You Sell Senior Living

    In the next several years, more and more baby boomers will be seeking senior living services, and so the time is now to understand this generation’s attitudes towards aging and how you should be messaging your communities. Our guests on this podcast episode talk about how the way you sell and market your services is going to need to adapt. We’re going to hear today about baby boomers’ media preferences, aging in place, other attitudes and other trends that you’re going to need to adapt to.
    On this episode of the Senior Care Growth Show, Brian Morris and Brad Ball of Silver Advertising share data about the baby boomer generation so you can prepare to meet the challenges of marketing and selling to this demographic head-on.
    Are you wondering if your current marketing and sales efforts will be effective with Baby Boomers? You’re not going to want to miss this episode.
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    • 36 min
    How Senior Care Organizations Can Attract and Close Baby Boomers

    How Senior Care Organizations Can Attract and Close Baby Boomers

    Senior living organizations are about to experience the challenge of marketing and selling to a new demographic — the Baby Boomer. In preparation for future sales and marketing efforts, senior living organizations need to be planning for how to connect with Boomers, who have different attitudes toward aging and senior living than the generation before.
    On this episode of the Senior Care Growth Show, Ryan Knisely, Corporate Sales Director at Presbyterian Senior Living, talks to us about how senior living organizations can attract and sell to more baby boomers.
    Concerned about if your current marketing and sales efforts will be effective with Baby Boomers? You’re not going to want to miss this episode.
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    Why Being Overly Helpful is the New Way to Market Senior Care

    Why Being Overly Helpful is the New Way to Market Senior Care

    Making a senior care choice can be a difficult decision for caregivers. What if you were able to reach families that are struggling with that decision during their research process and empower them to move forward when they are ready?
    On this episode of the Senior Care Growth Show, Nate O’Keefe, Founder and CEO of Roobrik, shares how his company’s online platform helps caregivers self-inform and share more information with your sales team when they are ready.
    Listen now or read the full transcript below.
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    • 31 min

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