55 episodes
SEO, Digital Marketing and online security Andy Poulton
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- Business
I'm Andy Poulton and I've been marketing online since 1999. Listen to my podcasts to learn a little more about a wide range of digital marketing and online security security issues. I talk aboutSearch Engine Optimisation - SEOGoogle Ads, Facebook Ads and other forms of Pay per Click - PPCSocial Media MarketingEmail MarketingVideo MarketingWeb Design and Web UsabilityCyber SecurityPasswords and Password SecurityAnd quite a bit more
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Password Roundup for 2023
2023 was another classic for Passwords. (No, not really, I'm being sarcastic). 2023 was like every other year with little imagination shown for passwords which is why the Top 10 is so much like previous years.It's no wonder people get hacked and have their data stolen.Anyway, tune in for my round up of the worst passwords for 2023 and some hints and tips to make sure your password is difficult to hack.
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Interview with Andy Entwistle of Salient Sales and Training
Listen to my chat with Andy Entwistle of Salient Sales and Training. Andy is a top sales coach focusing on Ethical Selling and if you don't know what ethical selling is, then you need to listen to this, buy his book and then book him for some sales training.Buy The Persuasive Power of Ethical Selling - amzn.to/3NopJAO
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10 Golden Rules of Website Design
Let’s get past trends and fashions and take a look at 10 golden rules of website design which combine timeless principles with modern considerations to ensure your website is not only visually appealing but also user-friendly, accessible, and effective at achieving its goals.
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The Importance of Cyber Security for SMEs in 2023
In today’s interconnected digital world, Solopreneurs, sole traders, small and medium-sized enterprises (SMEs) face an increasing number of cyber threats that can have severe consequences for their operations, reputation, and financial stability. Cybersecurity has become a critical aspect of business management for all businesses as they are often targeted by cybercriminals seeking to exploit their vulnerabilities. Listen to learn more
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10 essential Google Analytics 4 Metrics you need to understand
Google is replacing Google Analytics 3 with Google Analytics 4 and 4 is very different. To help you manage the transition (you have no choice BTW) here are the top 10 GA4 metrics that you need to understand.Understanding the information will help you learn how any improvements to your website are performing and will help you understand what visitors to your website are doing.
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Are you zooming or Teaming from a cave?
Do you know how good, or bad, your video calls sound? Have you ever recorded your calls and played them back? Are you happy with the sound quality or would you like to sound more professional? Have a listen to this to find out how to make your video calls sound more professional