25 episodes

I'm Andy Poulton and I've been marketing online since 1999. Listen to my podcasts to learn a little more about digital marketing and your online security

SEO, Digital Marketing and online security Andy Poulton

    • Marketing

I'm Andy Poulton and I've been marketing online since 1999. Listen to my podcasts to learn a little more about digital marketing and your online security

    Kick start your marketing with government support

    Kick start your marketing with government support

    Use this as a golden opportunity to pull ahead of your competition

    And it’s not difficult. You can take advantage of one of the government support packages to give your marketing activity a boost. The coronavirus Bounce Back loan is perfect for this.

    • 6 min
    Twitter and SEO

    Twitter and SEO

    I am frequently asked whether Twitter can help with Search Engine Optimisation (SEO) and my answer is usually a pretty vague “it depends”.

    But listen to this podcast to understand how Twitter CAN support your SEO and digital marketing

    • 4 min
    Why marketing is like the space race

    Why marketing is like the space race

    How do you know whether marketing option "x" is going to be better than marketing option "y"? You don't but if you approach your campaigns with a plan then you'll be well placed to find out which works better and which should be abandoned

    • 5 min
    Lockdown, working from home and video conferencing

    Lockdown, working from home and video conferencing

    For years, technologists have been promoting digital transformation but corona virus, lock-down and working from home has really pushed many businesses to take a fresh look.

    Lock-Down means that a lot of us are having to work very differently, working from home, whether from a home office, the dining table, the kitchen table or a bedroom dressing table or a shed at the end of the garden it’s all quite new

    • 4 min
    Marketing and the coronavirus. Why you shouldn't make knee-jerk decisions

    Marketing and the coronavirus. Why you shouldn't make knee-jerk decisions

    Remember, In the middle of the storm it can be difficult to see anything but chaos but the storm will pass. Your best defence is to do everything that you can to still be standing when the storm passes.

    • 8 min
    The SMOG Test

    The SMOG Test

    How easy is it to read the content of your website? Have you actually paid any attention to how many potential customers you may be losing because your website is difficult to read?

    Have a listen to learn WHY this is vitally important

    • 3 min

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