SEO for Established Entrepreneurs: The Basic B

Brittany Herzberg
SEO for Established Entrepreneurs: The Basic B

As an established entrepreneur, you find yourself “stuck” relying on social media as your main marketing strategy. Whether you love or hate social media, I’ve got news for you… There’s a better, more sustainable way to market your business—using SEO! This show delivers actionable tips to help you maximize your marketing efforts, attract more of those warm-to-hot leads, & (finally) get your questions about SEO answered! We’ll cover questions like: How does improving SEO help me get found online?How often should I update my SEO strategy?How do I know my SEO strategy is working?How frequently do I have to post blogs?What’s the first step to doing SEO?Does SEO require coding?How much time is SEO going to take?How long does SEO optimized content last?Is SEO still relevant with the rise of AI & SGE?Does SEO also apply to Instagram, podcasts, & YouTube?If I start doing SEO, can I ditch social media marketing for good? After becoming an accidental SEO expert, Brittany Herzberg started applying this strategy to everything—not just her website, but copywriting projects she was booking. Before she knew it, SEO was her thing & people were calling her the “SEO Queen.” Word on the street is she consistently makes a really complicated subject approachable and exciting! With a mix of solo episodes and guest interviews, you’ll hear exactly how SEO gives you time back so you can simply live life vs chasing leads around Instagram. It’s time to press play & discover the magic of SEO! 🪄

  1. How a Google Business Profile Supports SEO w/ Lydia Fine

    4D AGO

    How a Google Business Profile Supports SEO w/ Lydia Fine

    📲 Text me! (Add your email or phone number in the message if you want a response 😉) Raise your hand if you claimed your Google Business Profile, filled it out once, and never looked at it again. (Yeah… same.) In this episode, I’m joined by Lydia Fine, a marketing strategist and photographer who gets it. We’re diving deep into why this free tool is wildly underrated—and how it’s becoming even more important with the rise of AI search! If you’ve ever set it and forget it (🙋‍♀️ guilty), this is your sign to give it a second look. It’s not just another box to check—it’s your first impression on Google. And it’s time to make it count. → Get the full show notes! Take a peak at your GBP profile Connect w/ Lydia: Website — Want to take action on these Google Business Profile best practices? Perhaps with someone who can answer your questions? Lydia is joining us inside SEO & Grow for a guest expert session on this topic! → Explore the program here Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝 ——— Find B on: Instagram, YouTube, Threads, LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) Hello Audio (15% off w/ code: BASICB) Legal templates ($50 off w/ code: BASICB) Book of the Mo. Club (*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️) 🎉 This podcast is brought to you in partnership w/ ...

    37 min
  2. SEO & Grow Group Coaching Program Tour

    JUN 27

    SEO & Grow Group Coaching Program Tour

    📲 Text me! (Add your email or phone number in the message if you want a response 😉) I can’t believe it but as I record this episode, SEO Foundations is almost over. There’s only 1 more week to go! We’ve covered keyword research, how to use keywords, how to optimize content for SEO, how (and why) to do link building, finding & fixing SEO errors, & our last week is all about tracking metrics.  These entrepreneurs have learned SO much! AND… a few of them have already secured their spots in SEO & Grow 🌱. Which is today’s topic of conversation. You all seem to LOVE when I do these program tours (and I’m not just saying that! I’m seeing it in the data, hah!), so—here we are! → The main goal of SEO & Grow 🌱 is to help you create your SEO strategy AND implement it with guidance & support every step of the way. This is THE place to be if you had “website SEO optimization” on your 2025 business bingo card. In this episode you’ll: Discover what to expect inside SEO & Grow 🌱Learn how SEO can support your business goalsSee how easy it is to unlock the ultimate lead gen strategySEO & Grow 🌱  (the group coaching program begins on 7/16) Success With SEO in 2025 Workshop  (🆓 & happening on 6/30 @ 2pm ET — sign up to get the replay!) Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝 ——— Find B on: Instagram, YouTube, Threads, LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) Hello Audio (15% off w/ code: BASICB) Legal templates ($50 off w/ code: BASICB) Book of the Mo. Club (*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️) 🎉 This podcast is brought to you in partnership w/ ...

    13 min
  3. Financial Self-Care for Entrepreneurs w/ Lindsey Konchar

    JUN 20

    Financial Self-Care for Entrepreneurs w/ Lindsey Konchar

    📲 Text me! (Add your email or phone number in the message if you want a response 😉) It’s so easy to keep avoiding money, but when you start taking care of yourself by focusing on your money—your whole life changes! I’ve lived it (am still living it, if I’m being honest). And this is something my guest today also knows intimately. Meet: Lindsey Konchar. AKA: Financial Therapist Lindsey—who has this interesting concept of “financial self-care” that we’re diving into today. In this episode, you’ll discover the biggest beliefs about money that you need to kick (like, yesterday), one thing to start doing every time you make a purchase, & the first step to start to transform your financial health. Buckle up & thank me later 😘 Get the full show notes here! Connect w/ Lindsey: Website Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝 ——— Find B on: Instagram, YouTube, Threads, LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) Hello Audio (15% off w/ code: BASICB) Legal templates ($50 off w/ code: BASICB) Book of the Mo. Club (*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️) 🎉 This podcast is brought to you in partnership w/ ...

    30 min
  4. EFT Tapping Technique for Perfectionism w/ Jacqui Acree

    MAY 30

    EFT Tapping Technique for Perfectionism w/ Jacqui Acree

    📲 Text me! (Add your email or phone number in the message if you want a response 😉) Many entrepreneurs fall into the categories of “high-achiever” or “perfectionist.” I 1000% do! And one beautiful Fall day when I was doing a 1:1 EFT tapping session with my friend, I said something about being a “recovering perfectionist.”  That statement cracked open a whole conversation! And it’s one I want to make sure you hear. Which is why I’ve invited my friend & EFT practitioner, Jacqui Acree, to join me for this podcast episode. In this episode, you’ll discover the 5 types of perfectionists, why EFT is so effective for perfectionism, and why it shouldn’t be a goal to “recover” from perfectionism—especially as an entrepreneur. I can’t wait for you to hear all the nitty gritty details we packed into this one! Get full show notes here! Connect w/ Jacqui: Website 👉 Feel Good Goals (EFT for free!) (Save a seat for June 2, 3, or 4) Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝 ——— Find B on: Instagram, YouTube, Threads, LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) Hello Audio (15% off w/ code: BASICB) Legal templates ($50 off w/ code: BASICB) Book of the Mo. Club (*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️) 🎉 This podcast is brought to you in partnership w/ ...

    36 min
  5. Why Story = Sales w/ Megan Yelaney

    MAY 23

    Why Story = Sales w/ Megan Yelaney

    📲 Text me! (Add your email or phone number in the message if you want a response 😉) Story is THE thing that gives you content that leads to conversions—NOT just conversations. (Read that again) It’s such an ego boost to be called “inspirational”—but inspiration doesn’t pay the bills. Sharing your story, building instant trust, & establishing your expertise quickly—that’s what generates leads! And that’s what leads to sales, friend! For this hugely impactful topic, Meg Yelaney is baaaaack! Take us for a walk or pop us in those AirPods while you’re making dinner. This is the conversation about storytelling, authenticity, & content creation that you didn’t even know you needed. Go to full show notes here! CONNECT W/ MEG: Website Define Your Edge to Attract Clients on Repeat 3-Day Workshop goes from June 2-4 at 12:30PM EST daily with replays avail!  It's a 3-day series to clarify your brands message and make selling simple again!  Join here: https://meganyelaney.com/define-your-edge Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝 ——— Find B on: Instagram, YouTube, Threads, LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) Hello Audio (15% off w/ code: BASICB) Legal templates ($50 off w/ code: BASICB) Book of the Mo. Club (*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️) 🎉 This podcast is brought to you in partnership w/ ...

    39 min
  6. Consistent Leads With SEO—Despite Being Sick For 3 Months

    MAY 14

    Consistent Leads With SEO—Despite Being Sick For 3 Months

    📲 Text me! (Add your email or phone number in the message if you want a response 😉) What would happen to your business if you were sick with illness after illness for months in a row? Well… Courtney didn’t get to answer that question before it actually happened to her Q1 of this year. But! She magically had 1:1 coaching clients continuing to find her for those 3 months. Wanna guess why that was? Yep! SEO. SEO can be your support system that continues to market your business for you—but you have to have it in place before you actually need it. Tune in to hear what Courtney’s experience has been like from answering those 3 BIG questions to plugging SEO in her site to deciding to even tackle podcast SEO. And you gotta stick around to hear about the other successes she’s had with SEO in 2025! Get the full show notes here! Connect w/ Courtney: Website Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝 ——— Find B on: Instagram, YouTube, Threads, LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) Hello Audio (15% off w/ code: BASICB) Legal templates ($50 off w/ code: BASICB) Book of the Mo. Club (*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️) 🎉 This podcast is brought to you in partnership w/ ...

    39 min

Trailer

5
out of 5
20 Ratings

About

As an established entrepreneur, you find yourself “stuck” relying on social media as your main marketing strategy. Whether you love or hate social media, I’ve got news for you… There’s a better, more sustainable way to market your business—using SEO! This show delivers actionable tips to help you maximize your marketing efforts, attract more of those warm-to-hot leads, & (finally) get your questions about SEO answered! We’ll cover questions like: How does improving SEO help me get found online?How often should I update my SEO strategy?How do I know my SEO strategy is working?How frequently do I have to post blogs?What’s the first step to doing SEO?Does SEO require coding?How much time is SEO going to take?How long does SEO optimized content last?Is SEO still relevant with the rise of AI & SGE?Does SEO also apply to Instagram, podcasts, & YouTube?If I start doing SEO, can I ditch social media marketing for good? After becoming an accidental SEO expert, Brittany Herzberg started applying this strategy to everything—not just her website, but copywriting projects she was booking. Before she knew it, SEO was her thing & people were calling her the “SEO Queen.” Word on the street is she consistently makes a really complicated subject approachable and exciting! With a mix of solo episodes and guest interviews, you’ll hear exactly how SEO gives you time back so you can simply live life vs chasing leads around Instagram. It’s time to press play & discover the magic of SEO! 🪄

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