7 episodes

Our mission is to empower doctors and medical practice owners with accurate and transparent information about SEO, Digital Marketing, & Medical Practice Technology. We are dedicated to delivering the knowledge and insights that drive practice growth, enabling healthcare professionals to make informed decisions. By fostering a culture of truthfulness and honesty, we strive to be the trusted resource that empowers medical practitioners to optimize their digital strategies and leverage technology, ultimately enhancing their ability to provide quality care and positively impact their communities.

SEO For Medical Practices SEO For Medical Practices

    • Business
    • 5.0 • 18 Ratings

Our mission is to empower doctors and medical practice owners with accurate and transparent information about SEO, Digital Marketing, & Medical Practice Technology. We are dedicated to delivering the knowledge and insights that drive practice growth, enabling healthcare professionals to make informed decisions. By fostering a culture of truthfulness and honesty, we strive to be the trusted resource that empowers medical practitioners to optimize their digital strategies and leverage technology, ultimately enhancing their ability to provide quality care and positively impact their communities.

    How to Get Your Medical Practice onto the Google 3-Pack

    How to Get Your Medical Practice onto the Google 3-Pack

    In this episode, we explore the vital techniques that will empower your medical practice to secure a prime position on the Google 3-Pack. Uncover the strategies that not only enhance your online visibility but also draw in a consistent flow of patients.




    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/seo-for-medical-practices/message

    • 11 min
    Why Doctors Should Focus More on the GMB Profile

    Why Doctors Should Focus More on the GMB Profile

    What is discussed in this episode



    2:05 - GMB profile

    4:55 - Your backlink profile

    6:02 - Citations and NAP

    7:23 - Website

    8:24 - Content

    8:44 - Social Media


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/seo-for-medical-practices/message

    • 12 min
    The Most Crucial Marketing Tool For Doctors

    The Most Crucial Marketing Tool For Doctors

    What is discussed in this episode

    0:46 - Background of Justin Silverman, The Founder of Merchynt

    1:48 - The difference between Website SEO and Local SEO, and what should doctors know about this?

    4:05 - The most important marketing tool for a doctor

    4:51 - The importance of reviews for a doctor and how does it affect the practice's growth?

    6:01 - How is AI changing the way doctors market themselves? What should they know about it?

    7:10 - One piece of advice for a doctor on how they can get more new clients

    7:50 - Services provided by Merchynt for Medical Practices


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/seo-for-medical-practices/message

    • 10 min
    5 Ways Medical Practices Can Use AI Technology for Practice Growth

    5 Ways Medical Practices Can Use AI Technology for Practice Growth

    What is discussed in this episode



    1. Background of CJ Bachman, The CEO of 1SEO.

    2. 5 AI Tools for Medical Practices.

    3. One piece of advice for doctors on getting more New Patients.
    4. Services provided by 1SEO for Medical Practices.







    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/seo-for-medical-practices/message

    • 11 min
    3 Things to Consider When Choosing a Marketing Partner for Your Medical Practice

    3 Things to Consider When Choosing a Marketing Partner for Your Medical Practice

    Hello Doctors and Medical Practice Owners,



    Welcome back to another episode on "SEO for Medical Practices"

    In today's episode, we'll be discussing a crucial topic for medical practitioners: choosing the right marketing partner for your medical practice. I'm going to give you 3 Things to consider when choosing a Marketing Partner for your Medical Practice.



    Cost

    When you're selecting a marketing agency for your medical practice, it's crucial to take the cost into consideration. You need to determine your budget and find an agency that fits within it. However, it's important to keep in mind that higher quality and expertise often come with a higher price tag. So, while cost is an important factor, it shouldn't be the sole basis for your decision. You should also think about the value and return on investment (ROI) that the agency can deliver. I suggest consulting with an expert to determine the specific services you need in order to improve your rankings before finalizing your decision based on cost.



    Contract Time Period

    It's generally a good idea to start off with a shorter contract initially. This way, you can assess how well the agency performs before committing to a long-term partnership.

    Also, I suggest looking for a contract that allows you to make monthly payments instead of paying for the entire service upfront. That's why we offer our services on a monthly basis to our clients. We provide all the services that a marketing agency typically offers, but without requiring you to pay for a whole year or more in one go.



    Time Spent on the Right Matters

    This point highlights how crucial it is to stay updated and prioritize what truly matters instead of doing things just for the sake of doing them. It's important to inquire about your marketing partner's strategy for earning backlinks and maintaining NAP consistency. Here is a list of Google Ranking Factors in 2023 that you can discuss with your marketing partner to find out how much time they dedicate to each factor.



    Here is the list,

    Google Business Profile signals - Proximity, categories, keywords in the business name, etc.​

    On-page signals - Presence of NAP, keywords in the title tag

    Review signals - First & third-party reviews, review quantity

    Link signals - Inbound anchor text, linking domain authority, linking domain quantity, etc.​

    Citation signals - Location data, NAP consistency, citation volume, etc.



    Thank you so much for listening to this episode, and if you think we can help with your SEO and Digital Marketing, please write to us, our email is team@seoformedicalpractices.com or if you want to discuss more, please book a free 40-minute marketing meeting and I will let you know how we are going to help you in that meeting. We will include the links and all other information in the description of this podcast.



    Schedule a one-on-one meeting > ⁠⁠https://seoformedicalpractices.com/schedule-a-101-free-40-minutes-marketing-meeting/⁠⁠

    Or E-Mail us @ team@seoformedicalpractices.com


    Also, If you want to become a partner and sponsor this podcast please send us your details and we will get in touch with you…



    Thank you once again and I'll meet you in the next episode…



    Have a peaceful day, bye bye





















    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/seo-for-medical-practices/message

    • 8 min
    The Winning SEO Strategy for Your Medical Practice

    The Winning SEO Strategy for Your Medical Practice

    Hello doctors and medical practice owners

    Welcome to this week’s episode on SEO for medical practices. The topic for this week is The Winning SEO Strategy for Your Medical Practice. And I'm going to give you 5 important areas you must focus on if you want to get seen by new patients.



    The first area to focus on is keyword research.

    One common mistake is focusing too much on high-traffic, high-competition keywords that are difficult to rank for. Instead, it's often more effective to target long-tail keywords that are more specific and have less competition.

    Another mistake is failing to consider the intent behind the search queries. For example, if someone searches for "symptoms of X condition," they may be looking for general information rather than looking to schedule an appointment with a doctor. By understanding the intent behind the search queries, you can create content that's more relevant and valuable to your target audience.



    The second area to focus on is website architecture.

    Website architecture refers to the overall structure and design of a website. It includes things like the layout, navigation, content hierarchy, and how all the different pages and elements of the website are organized and linked together. Website architecture is critical because it determines how easy it is for users to find what they're looking for and how they interact with the website. Now you know what, Google won't rank you higher if you don't have a proper website structure.

    On the other hand, a well-designed website with a clear structure can help visitors quickly find what they're looking for and have a positive experience on the site.

    Secondly, website architecture can also impact a website's search engine optimization (SEO) performance. A well-organized site structure and clear navigation can make it easier for search engines to crawl and index the site, which can help improve its search engine rankings and visibility.

    Lastly, website architecture can also impact the site's overall performance and loading speed. A poorly designed site structure can lead to slow loading times, which can negatively impact user experience and even lead to a higher bounce rate.



    The third area to focus on is on-page optimization.

    Simply put, it's the process of optimizing the content and structure of your website's individual pages to rank higher in search engine results pages (SERPs). On-page optimization is one of the most important factors in SEO because it's what tells search engines what your page is all about.



    The fourth area to focus on is local SEO.

    Local SEO is an essential aspect of any medical practice's digital marketing strategy. It involves optimizing your website and online presence to rank higher in local search results. This is particularly important for medical practices because patients are most likely to search for healthcare providers in their local area.



    How can medical practices improve their local SEO? Here are a few tips...



    The fifth and final area to focus on is Content marketing.

    So, what is content marketing? Essentially, it's the creation and distribution of valuable and relevant content to attract and retain a clearly defined audience. In the context of medical practices, this means creating content that educates, informs, and engages potential patients.

    But why is content marketing so important for medical practices? Well, for one, it can help establish your practice as a thought leader in your industry. By providing helpful and informative content, you can build trust with potential patients and position yourself as an expert in your field.



    Schedule a one-on-one meeting > ⁠https://seoformedicalpractices.com/schedule-a-101-free-40-minutes-marketing-meeting/⁠

    Or E-Mail us @ team@seoformedicalpractices.com

    Meet you in the next episode


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/seo-for-medical-practices/message

    • 18 min

Customer Reviews

5.0 out of 5
18 Ratings

18 Ratings

Wyatt AAA ,

A lot information for doctors on marketing and other technology.

Great episodes for doctors.

Top Podcasts In Business

In Good Company with Nicolai Tangen
Norges Bank Investment Management
Money Stuff: The Podcast
Bloomberg
Money Rehab with Nicole Lapin
Money News Network
Thoma Bravo's Behind the Deal
Thoma Bravo | Pod People
REAL AF with Andy Frisella
Andy Frisella #100to0
The Ramsey Show
Ramsey Network