So the big question is this:
How are creative entrepreneurs like us, who don’t have a huge brand or following, who are spending time away from friends and family to grow our business…
How do we use SEO in a way that gets our products, services, and things we believe in out to the world?
That is the question and this project is the answer.
Win at SEO by Becoming Somebody's Favorite Site to Write For
In this week's show, we are exploring how to become somebody's favorite site to write for. We chat with Alina Benny, who grew SalesHacker 400% and helped get it acquired.
Wouldn't you love to grow your site 400% in 2021 with content written by experts in your industry? Me, too. 😉
The KEY to SEO in 2021 & Beyond (becoming somebody's favorite) - Jay Acunzo
The "SEO Manifesto"
SEO Copywriting Tips to Rank *AND* Convert w/ Joel Klettke
'SEO Copywriting" is a term that gets thrown around quite a bit.
Is it SEO? Is it copywriting?
Can the two ever coexist? Joel Klettke and I discuss this in today's conversation.
01:40 What is SEO copywriting?
05:22 Beginner copywriting and SEO mistakes
08:00 Why CTR is the most important metric in Page 1 SEO rankings
10:15 SEO vs. Content Marketing
11:00 SEO research and Copywriting research
What SEO copywriting means really depends on who you ask. Some live and die by it and some swear it is it's own full-blown skillset.
Copywriters who also know SEO and understand the impact of rankings and title tags are awesome.
Joel, and I, both hate the phrase SEO copywriting because typically when you're writing copy for the web you're writing for the intent of engaging a human being
SEO copywriting, on the other hand, is a phase used by companies on Upwork who want spammy articles they hope will bring in search traffic but also covert people to an offer. It becomes this less awesome game of keyword density and other nonsense.
If you're doing copywriting and it's hurting your SEO, it shows you really don't know how to do copywriting. SEO is writing for people. Copywriting is writing for people. It's the same thing if you're doing it right.
It's NOT finding 100 different ways to say why the pizza at your 100 locations in and around Tallahassee is awesome.
If you're writing great, compelling copy, you're going to tick a lot of boxes for SEO anyhow. SEO should be a consideration and it should be baked in, not the end goal.
The end goal is not to show up, or to rank for a thing, it's to deliver a message and communicate a value. If all you care about is ranking, you've got some misaligned goals in your business to rethink.
One of the biggest seo copywriting mistakes that people make is thinking that the pages have to be a certain length. When that's the focus for your SEO, you put the word count ahead of the conversion and message of the copy. Every word on the page should serve your readers.
Copy does have a place in SEO, but the mistaken belief that the H1 tag or title tag has to be a certain way, is wrong. When you have a stronger link profile, you can be a bit more playful in your copy. When you rank third in the search results, but your title tag is more compelling, you'll start getting a lot more clicks which will quickly boost you up in rankings.
It doesn't matter if you do everything right with SEO and show up on page one, but when you can't convert that traffic, it's mostly worthless.
Yes, get informed on SEO and understand ranking factors, but that is just one more tool in your SEO copywriting toolkit.
What we're doing with words is having conversations and (hopefully) communicating something of value. That's way too important a thing to hand over from a true copywriter to an SEO department.
How SEO Enhances Every Other Marketing Channel - Ryan Stewart (Webris / The Blueprint)
Our EPIC Season 2 Q&A! All of your SEO questions - ANSWERED!
SO many of you asked questions for Season 2 that we'll actually be doing an additional episode in January!
Want me to answer YOUR question in Season 3? 👉 Ask here!
Want me to answer all of your SEO and online business questions right away? 👉 Join our community!
Customer ReviewsSee All
Love the Monday’s
Love the insight and the perspective of this podcast for SEO. Has a full stack marketer I appreciate the different tools and approaches that really we various strategies into one another.
Delegation Scorecard! Brilliant!
Great tips Brendan! Enjoyed Nick Eubanks' tips. Delegating is something I need to get better at.
Making SEO simpler
I manage a few of my own websites and SEO is a big deal for me in order to build a local business. I love how Brendan simplifies SEO and gives just enough information each episode to where I can easily implement it but not be overwhelmed. Great guests as well! Keep up the great content, Brendan!