80 episodes

So the big question is this:

How are creative entrepreneurs like us, who don’t have a huge brand or following, who are spending time away from friends and family to grow our business…

How do we use SEO in a way that gets our products, services, and things we believe in out to the world?

That is the question and this project is the answer.

SEO for the Rest of Us Brendan Hufford

    • Business
    • 4.9 • 19 Ratings

So the big question is this:

How are creative entrepreneurs like us, who don’t have a huge brand or following, who are spending time away from friends and family to grow our business…

How do we use SEO in a way that gets our products, services, and things we believe in out to the world?

That is the question and this project is the answer.

    We're turning 3! (Plus a BIG announcement)

    We're turning 3! (Plus a BIG announcement)

    Last to chance to get everything at our current prices (use this link!)

    • 7 min
    Curing SEO Burnout (with no new content?) - Brittany Berger

    Curing SEO Burnout (with no new content?) - Brittany Berger

    You can't become somebody's favorite if you destroy yourself in the process. Today, we're going to explore this wild f*****g journey from working harder, to working smarter, to working brighter.
    Let's discover, together, how to win at SEO with content remixes with my friend Brittany Berger. Oh, and I also make her tell me about this amazing thing she learned about content from studying the Industrial revolution. SO shit gets weird.
    Now if you want to hear the rest of my conversation with Brittany including her masterclass on content remixes, join the SEO for the Rest of Us community. These podcast guest masterclasses are all free for members and you can join at seofortherestofus.org/community. 
    Want to check out every masterclass from this season, as well as the SEO roadmap and get access to our exclusive community group? seofortherestofus.org/community.
    Learn SEO 10X faster at seofortherestofus.org/challenge

    • 1 hr 4 min
    Win at SEO by Building a PERSONAL BRAND - Hillary Weiss

    Win at SEO by Building a PERSONAL BRAND - Hillary Weiss

    I get a lot of compliments on my newsletter. People have even suggested that I call it copywriting for the rest of us. Which is funny to me, because I'm still not half as good as today's guest. And yet, as you may have guessed from the episode title, we aren't even talking about copy today.
    Why?
    Because even though she's 10X better than me at copy and has helped me write $20k sales pages... that's not even what she does best.
    Today, we're going to discover how to win at SEO by exploring how to become somebody's favorite personal brand with my friend Hillary Weiss.

    • 38 min
    4 years and 10 Rejections (A story I never tell)

    4 years and 10 Rejections (A story I never tell)

    💰 This year, I'll make more $ than I ever have before (by a lot).
    Recently, a friend told me "any company would be lucky to have you."
    But did you know I've been REJECTED 10+ times by companies (you’ve definitely heard of)?
    Here's the rejection letters.
    Join SEO for the Rest of Us.

    • 9 min
    CAN you win at SEO by ignoring backlinks? - Matt Giovanisci (MoneyLab)

    CAN you win at SEO by ignoring backlinks? - Matt Giovanisci (MoneyLab)

    This week on the show we have our first-ever return guest to the podcast and we're talking about winning art SEO by becoming somebody's go-to resource on a topic. The kind of resource where people Google something but add your brand name to the end of it to see if you wrote anything about it. THAT kind of favorite, authoritative resource. Learn how to build a website that gets bookedmarked with my friend Matt Giovanisci.
    If you want more from Matt, check out moneylab.co. He gave us a deep-dive look into his YouTube SEO strategy inside the members community that you can join for free for 90 days at seofortherestofus.org/community. That's seofortherestofus.org/community but ONLY for the next 48 hours after this episode airs. Want to check out every masterclass from this season, as well as the SEO roadmap and get access to our exclusive community group?
    seofortherestofus.org/community but you have to move fast.

    • 57 min
    How to win at SEO with REALLY REALLY Good Content — John Bonini (Databox / Some Good Content

    How to win at SEO with REALLY REALLY Good Content — John Bonini (Databox / Some Good Content

    Have you ever gone back to visit the neighborhood you grew up in?
    It was different, wasn’t it?
    Even if it hadn’t changed in all those years, it still wasn’t *quite* how you remembered it.
    That’s… kinda what we’re going to explore in this week’s show.
    In case you’re new here, hey I’m Brendan, I love love love finding people who can teach us something new about SEO. Last week’s episode was with Gabby Miele, talking about building links without being a spammer. We explored new ways to think about SEO by talking to email marketers like Val Geisler and Chase Dimond.
    In this week’s show, we’re diving into a topic that’s been talked about a million (maybe a billion at this point), times before.
    It’s the neighborhood… most of us… grew up in.
    Content. Writing things online.
    But, for me and… maybe for you. It’s different now.
    And, I don’t think I realized just how different until today’s guest joined me for a conversation that would turn out to be an absolute masterclass in creating content that matters.
    So, let’s go take a walk through our old neighborhood, reminisce a little, and see what’s changed.
    Please welcome a fellow dad of 3 kids under 5, founder of Some Good Content, director of marketing at Databox and my friend, John Bonini.
    Outro:
    So as you heard John and I were about to dive deep into his search motivation framework, which is a spectacular companion to what you’ll already find in the SEO for the Rest of Us community membership area. 
    John’s masterclass, as well as a master class taught by EVERY SINGLE ONE of our guests is right there, inside the membership area. You can join the community and get that INSTANTLY by going to seofortherestofus.org/community OR just click open the episode details on your podcast player and click the link. Again, that’s seofortherestofus.org/community or click the link right here in the show notes in your podcast player.
    I love you. Thanks for giving me your most precious asset, your time. I know when I’ve gone on other people’s shows and that host’s audience reached out to say thanks, that just meant the world to me.
    Finally, please join John’s Some Good Content on Patreon. It’s $10/mo and is worth 10x that (I personally pay for it every month).
    --
    I’m also excited for next week when we'll be joined by the only TWO-TIME guest ever on the podcast. Any guesses on who that’ll be? Share your guess with me on Twitter and I’ll read them at the intro to next week’s show.

    • 47 min

Customer Reviews

4.9 out of 5
19 Ratings

19 Ratings

JeffLouella ,

Love the content and flow of the show.

Brendon is a great interviewer and has fabulous guests. I really dig the flow of the show. It seems to get better every episode.

Bill.Scully ,

If your tired of the same old SEO interview ...

Brandon interviews Kevin Indig about how to navigate an SEO career, how to measure client value, and how to get mentoring without actually have a mentor. The chemistry between then is great and proves lots of free flowing value for SEO experts and beginners.

Dr. Sandi - the Connector ,

The ONLY SEO Podcast you’ll ever need...

I LOVE the way Brendan breaks down complex concepts and makes SEO, not only easy to understand and implement, but FUN... yes, I said FUN!

He’s like that favorite teacher you had in high school that you actually enjoyed going to class for... oh, and, yeah, he used to BE that teacher!

Enjoy... you’ll be SO glad you subscribed!

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