89 episodes

The SEO podcast you've been looking for. Hosted by Olga Zarr, SEO consultant & CEO at SEOSLY.COM. SEO Podcast by #SEOSLY is the podcast all about search engine optimization (SEO), by an SEO & for SEOs.


Website: SEO Podcast


The SEO Podcast by #SEOSLY is for you if want to stay up-to-date with what is going on in the world of SEO, never miss any important piece of SEO news, pick up the brains of the best SEOs out there, learn actionable tips & best SEO practices, stay ahead of the SEO game, be both educated and entertained.


This isn’t just another SEO podcast—it’s the best SEO podcast crafted specifically for you, an SEO professional looking for up-to-date insights, expert knowledge, and the chance to be part of a thriving SEO community.


Why do I call it the best SEO podcast? Because I live and breathe SEO. This podcast reflects that passion, and I make sure it brings you the absolute cream of the crop, insights from the field, and tips that can help you excel in your SEO journey.

SEO Podcast by #SEOSLY Olga Zarr

    • Business
    • 5.0 • 4 Ratings

The SEO podcast you've been looking for. Hosted by Olga Zarr, SEO consultant & CEO at SEOSLY.COM. SEO Podcast by #SEOSLY is the podcast all about search engine optimization (SEO), by an SEO & for SEOs.


Website: SEO Podcast


The SEO Podcast by #SEOSLY is for you if want to stay up-to-date with what is going on in the world of SEO, never miss any important piece of SEO news, pick up the brains of the best SEOs out there, learn actionable tips & best SEO practices, stay ahead of the SEO game, be both educated and entertained.


This isn’t just another SEO podcast—it’s the best SEO podcast crafted specifically for you, an SEO professional looking for up-to-date insights, expert knowledge, and the chance to be part of a thriving SEO community.


Why do I call it the best SEO podcast? Because I live and breathe SEO. This podcast reflects that passion, and I make sure it brings you the absolute cream of the crop, insights from the field, and tips that can help you excel in your SEO journey.

    Things Google Wants SEOs Not To Focus On (& My Take On It)... 😱

    Things Google Wants SEOs Not To Focus On (& My Take On It)... 😱

    In this video, I give my unique takes on optimizations Google says not to focus on, but I disagree in some cases based on my experience!

    I explain why tactics like meta keywords or internal link sculpting may seem outdated, but could still aid SEO with the right approach. And while extreme keyword density is bad, higher density often correlates with better rankings in my testing. I also break down the gray areas around subdomains vs subdirectories, duplicate content issues, optimizing headings, and more.

    Just because Google deems something ineffective doesn't mean it can't work with finesse! I share opinions derived from extensive hands-on work - not just relying on Google guidance.

    Because search algorithms interacting with the real world require going beyond simplifications.

    Check out my contrarian SEO perspectives, examine the evidence yourself, and form your own conclusions. Do these "ignored" factors deserve reexamination? I welcome healthy debate in the comments!

    Watch the video version of this podcast here. 

    Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO

    Follow Olga Zarr Twitter
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    The best SEO newsletter
    The best SEO podcast

    • 19 min
    The Ugly Truth About SEO Overwork (and How to Fix It) with Myriam Jessier

    The Ugly Truth About SEO Overwork (and How to Fix It) with Myriam Jessier

    Burnout was slowly destroying me. As an ambitious SEO, I worked nonstop trying to get ahead - but I was exhausted all the time. My health and relationships started to crumble under the relentless pressure to do more. I knew something had to change before I hit total rock bottom.

    That’s why in this video, I have a real talk about maintaining balance as an SEO with my friend Myriam Jessier. After both struggling with public breakdowns from pushing ourselves to unhealthy extremes, we realized the importance of boundaries and self-care in this results-driven industry.

    I get vulnerable about the mental fog, declining energy levels, and constant stress that made me less productive in the long run. Myriam shares her own wake-up call after multiple “ugly cry” moments brought on by SEO overload. Together, we are on the journey toward sustainable work habits that honor our minds and bodies.

    I discuss the small tweaks that have slowly empowered me to find more joy and balance. Like blocking off work-free evenings/weekends and getting serious about exercising. Myriam stresses being intentional when clocking out and listening when your mind/body says “enough!” We know there is no shame in prioritizing wellness over hustling constantly.

    If you struggle with burnout as an SEO, don’t suffer in silence. Join me and Myriam for an honest dose of inspiration, understanding, and practical tips you need to create lasting positive change. It IS possible to thrive in SEO without losing yourself!

    Here is the video version of this podcast: https://youtu.be/sYAT7egRXQU

    • 31 min
    Confessions of an SEO Workaholic: I Burned Out in 2023.

    Confessions of an SEO Workaholic: I Burned Out in 2023.

    After years of obsessively working in SEO, I began feeling burnt out. As an ambitious perfectionist, I had let SEO take over too much of my life.

    So this year, I'm determined to achieve better work-life balance. In this video, I share my struggles with SEO overwork and some tactics I'm trying to find more balance, including setting stricter work hours, taking regular breaks, reading books unrelated to SEO, meditating, spending more time outside, and not overpacking my schedule with clients.

    I also discuss tools like Asana, Hubstaff, and Flow that help me work in focused "deep work" chunks and track how much time I actually spend working. While SEO will always be a passion of mine, I don't want it to be all-consuming.

    My hope is that by being more intentional about balance, I can boost my motivation, energy levels, and enjoyment of SEO in the long run. I'd love to hear from you in the comments about your own experiences finding work-life balance as an SEO! Do you have any other tips? Let me know if you have any other questions.

    Watch this episode on YouTube: https://youtu.be/jFeuZMp6voM

    • 25 min
    Open Your SEO Mind & Start Doing The Real S**T (With Lee Witcher)

    Open Your SEO Mind & Start Doing The Real S**T (With Lee Witcher)

    In this episode of my podcast, I interviewed renowned SEO expert Lee Witcher. Lee has over 15 years of experience in SEO testing and optimization. We had an enlightening discussion about his journey into SEO, from starting out trying different courses and software to finally realizing in 2018 that he needed to take his marketing and analytics background and apply it to SEO testing.

    The tool that will change your SEO game: ⚡️25% OFF Cora: https://seosly.com/cora

    Lee shared the "aha moment" that completely changed his SEO approach - realizing the need to test factors against each other to determine the strongest ones, not just test them against a control. From there, he started connecting with other testers, appearing on SEO Fight Club, and eventually becoming a co-host.

    Some of the topics Lee and I covered include:

    ✅ His thorough testing process and learnings around stop words, content length, and keyword density

    ✅ How factor diversity is critical to maintain rankings through Google updates

    ✅ Misconceptions around LSI keywords and how they actually can improve rankings

    ✅ His view that AI will replace most knowledge worker jobs in the next 3 years

    ✅ Tips for newbies on conducting valid SEO tests It was fascinating to learn from someone with so much hands-on SEO testing experience. Whether you're a longtime SEO or just starting out, I highly recommend watching the full interview to hear Lee's insightful perspectives.

    Watch the video: https://www.youtube.com/watch?v=De0_Aou-ejc 

    Follow Lee:


    Tested SEO Traning: https://testedseotraining.com/   
    Lee on LinkedIn: https://www.linkedin.com/in/leewitcher/

    Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO

    Follow Olga Zarr Twitter
    Follow Olga Zarr on LinkedIn
    The best SEO newsletter
    The best SEO podcast
    SEO consultant Olga Zarr

    • 58 min
    Taking Your SEO To The Next Level With SEO Testing (With Carolyn Holzman)

    Taking Your SEO To The Next Level With SEO Testing (With Carolyn Holzman)

    Join Olga Zarr in this enlightening interview with SEO expert Carolyn Holzman, where we dive into the evolving world of Search Engine Optimization (SEO) and uncover the secrets behind successful SEO testing. Carolyn shares her journey from a business owner in Austin, Texas, to becoming a full-time SEO specialist, offering invaluable insights into the art and science of SEO.

    Your SEO deals from SEOSLY:

    ⚡️25% OFF Cora: https://seosly.com/cora

    🐙 FREE Trial of JetOctopus: https://seosly.com/jetoctopus

    Key Highlights:

    🔍 Carolyn's SEO Journey: Discover how Carolyn transitioned from a business owner to a passionate SEO expert, driven by her early success in ranking her business nationally for 'CD duplication'.

    🚀 First Major SEO Breakthrough: Learn about Carolyn's initial successes in SEO and how it helped her first client outside her business to double their revenue in just one year.

    💡 Unique SEO Approach: Carolyn discusses her hands-on, testing-based approach to SEO, highlighting its creative and constantly evolving nature.

    🔎 Forensic SEO and Indexation Testing: Delve into Carolyn's focus on 'forensic SEO', where she meticulously diagnoses why certain pages or content aren't ranking as expected.

    📈 Google's Indexing and Algorithm Changes: Gain insights into how Google's indexing process and algorithm changes have shaped SEO strategies over time.

    🛠️ SEO Tools and Resources: Learn about the tools Carolyn uses, such as Cora and Google Search Console, and how they aid in effective SEO analysis.

    🎓 SEO Training and Resources: Explore the resources and training materials developed by Carolyn, especially around forensic SEO and server logs analysis.

    Watch the video version: https://www.youtube.com/watch?v=pquAH63m-w0 

    Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO

    Follow Olga Zarr Twitter
    Follow Olga Zarr on LinkedIn
    The best SEO newsletter
    The best SEO podcast
    SEO consultant Olga Zarr

    • 1 hr 1 min
    SEO Consultant Vs SEO Employee. Which One Are You Meant To Be? #70

    SEO Consultant Vs SEO Employee. Which One Are You Meant To Be? #70

    In this episode of the SEO Podcast by #SEOSLY, I discuss the differences between being an SEO employee and working as an independent SEO consultant. As someone who has been in both positions, I share the pros and cons of each. I explain what a typical SEO job entails - set hours, paid time off, limited income potential but steady salary and bonuses.

    As a consultant, you run your own business which gives flexibility but also accountability and uncertainty. However, you can charge higher rates and have room for faster growth.

    I share why working for someone else was personally frustrating for me, as well as the reasons why I ended up working more hours as a consultant out of passion despite having intended for more free time.

    I also touch on the opportunities for continued SEO learning and experiments when you consult directly with clients who allow quick implementation. Overall this video contrasts both worlds so you can better decide where you fit - whether you prefer more structure or higher earnings potential and autonomy.

    My goal is to provide value through my knowledge and experience to help you advance your own SEO career. Let me know if you have any other questions!

    Watch the video version: https://www.youtube.com/watch?v=721RoG5TREw

    • 13 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

2spencers ,

The Art of SEO With Olga Zara

In the SEO world, finding reliable and helpful information is tough. Enter Olga Zarr. Her podcast is perfect for anyone who wants to learn more about SEO. Olga unravels the complexities of SEO with clarity, making her podcast informative and practical.

I've really enjoyed Olga's real-time SEO audits. A standout moment for me was when she asked, "Are we trying to rank for 'home' or 'read more'?" This simple question was a revelation. A HUGE lightbulb lit up in my head!

Episodes with guests like Jason Barnard, Ted Kubaitis, and Nikki Halliwell have been insightful. Their discussions offer a diverse mix of expertise, perspectives, and SEO wisdom. Olga and Jason's talks about knowledge panels have been particularly eye opening. They've even inspired me to try to get my own knowledge panel!

Listening to Olga feels like having a personal SEO coach. Her insights, and those of her guests, have given me actionable strategies for various SEO challenges. The podcast appeals to all levels, from website owners like me to those exploring advanced concepts.

If you're looking to dive into SEO, Olga Zarr's SEO Podcast by #SEOSLY is an excellent starting point. You won't regret it!

Charlie$M ,

Unlocking SEO Success!

This Podcast is a game-changer for anyone navigating the world of SEO. The hosts' expertise shines through in each episode, offering actionable tips and insights that actually work. I've already seen improvements in my website's traffic since implementing their advice. If you're serious about SEO, this podcast is a must-listen.

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