SEO Secrets that Will Elevate Your Impact Houston's Internet Marketing Clinic

If you’ve just launched a business website - or are about to launch one - your work is just beginning as the site’s owner. With millions of e-commerce and professional sites already online, it’s a real fight to get new websites noticed. In fact, it’s impossible to gain traction online without an effective SEO plan in place. That’s because search engines are picky when determining which pages to rank - those with better SEO fundamentals are much more likely to snag those coveted top spots.

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But that only raises another question - how can business owners get started with effective SEO? That’s what we’re addressing this time. With these following tips, any business owner in any industry can get a competitive start with SEO and build a steady stream of traffic.
The right engine means everything when starting a website, and that means WordPress
If you already have a website, it is hopefully built in WordPress. If it’s not, we’ve got some bad news - you’ll likely need to migrate it to WP. That includes sites built in Squarespace, Wix, Weebly and other stripped-down website builders. If you haven’t built a site yet, WordPress is the engine of choice.

Why? Compared to site building platforms, WP’s backend is far more compatible with Google’s site discovery and indexing process. In other words, Google understands WordPress sites better than others, so it’s more likely to fully crawl, index and properly categorize a website. In general, the more confused Google’s spiders are when crawling a website, the less likely that site will rank. WP ensures minimal confusion between the website and Google.
Make your title tag count - with high impact keywords
Every page on your website has to explain itself to Google, and title tags and headers are an important part of that mission. Each page gets one title tag (an H1), and you should treat it like a proper title - it should explain the content’s primary focus. And for Google, every title tag should also include relevant keywords that send the right content signals to search engines. These keywords are essentially clues that tell Google how to judge, locate and categorize the content.

It is extremely important to locate the most relevant keywords (i.e., the product you’re selling) as high up on each page as possible. This will maximize the chances that Google’s spiders will find them.

Additional headers are used with content subsections, and they act just like title tags. Each section header should describe what’s in the following section while including high-relevance keywords for Google.
Localize your headers, copy and images for your business’s service area
Most small businesses have a tight service area that’s near their operating facilities. It’s this area that your SEO should be targeted toward.

Local SEO is the branch of digital marketing focused on targeting users in a particular service area, and it’s a slightly different game than general, national SEO. When users punch in a local search query (“Houston Mexican restaurants,” for example), Google returns a local SERP in response. This local SERP includes additional high-value spots like the map pack, so engaging local SEO comes with additional rewards.

But local SEO also takes a slightly different approach. One part of this approach is to localize the content on your site’s pages, so Google understands where your business is located and what areas it serves.

In practice, that means mentioning where the company is located in titles, headers and inside the body copy. The city it’s located in, the neighborhoods or regions it services, the names of nearby landmarks and major roads - these are all useful clues for Google.

It goes further than that, too. Every image published on your website has metadata associated with it. This metadata includes where the photo was taken, so consider taking your own photos and publishing them with that metadata intact