SEOLeverage - The SEO Podcast for Online Business Owners Gert Mellak, SEO

Brand reputation is very important in any business. Inasmuch as every business would like to integrate AI to create semantically rich content that can get brands rank on page one of Google Search, there must be continuous monitoring to combat false information and negative reviews on legitimate brands. While there are positive results in using AI, there is also a potential for AI  to manipulate online reviews which can impact brand reputation.
Learn more about AI and online reputation by listening to this episode. 
Podcast Highlights:
00:00 Prologue
00:29 Podcast INTRO
00:39 Introduction to the episode 
01:32 How can agencies or consultants legitimately and ethically help businesses to polish their brand reputation and continue to rank on page one in Google Search? (...Why is it important to take online reputation management seriously?)
04:29 Role of AI on online reputation: The danger of generative AI making false information and negative reviews on legitimate brands
06:41 How to combat and monitor false information perpetrated against your brand reputation? 
07:39 Why is it necessary to look into affiliate agreements to prevent any high risk losses?
09:09 End
 
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com
 

In this episode, Gert gears away from the usual technical topics, SEO and marketing to make way for what is important in any business. And that is the topic that touches on the Employee Value Proposition (EVP). The world has changed immensely post pandemic and since remote work has been how the majority of businesses do their business now, the emotional aspect has been set aside. For example, leaders are not able to see if their employee is having a bad day at the moment, they just see the result - the inferior work they did. 
Gert's guest for Episode 122 is Kevin D. Monroe, who as a mentor explored how showing gratitude can have an immense impact in the workplace. In this ever changing world, gratitude is needed now, more than ever. He encourages leaders to tap into the power of gratitude to be able to know the people’s feelings, what every employee wants and whether they feel being valued. 
This episode is the first of something different in Seoleverage.com/podcast. Be sure to tune in for more of these personal development topics. Enjoy!  
Podcast Highlights:
00:00 Prologue
00:32 Welcome to the episode and introduction of the guest
00:47 Introduction of the episode topic
03:51 Two questions that Kevin Monroe popped out for Gert
05:42 Every business is a people business
10:37 What are the five things that people want based on the Reinvented EVP by the Gartner Group? 
14:55 The emotional aspect that is lacking in the remote work environment as experienced by Gert
17:02 Compartmentalizing life and things post pandemic and how male and females do this differently. (...Using technology to become more human friendly)
19:42 The 5 Languages of Appreciation in the Workplace
24:46 How to use the Appreciative Inquiry technique in Team meetings? 
29:28 An invitation to pause and send short messages to some people. 
32:09 What is the Free 5-day challenge on Kevin Monroe's website that can help listeners grow gratitude?
33:21 End
 
Resources: 
The Reinvented EVP by the Gartner Group
https://www.gartner.com/en/human-resources/trends/reinvent-your-evp-for-a-postpandemic-workforce
 
The 5 Languages of Appreciation in the Workplace: Empowering Organizations by Encouraging People by Gary Chapman & Paul White
https://www.amazon.com/Languages-Appreciation-Workplace-Organizations-Encouraging/dp/080246176X
 
The Beginner's Guide to Growing Gratitude, Free 5-day challenge -
https://hub.globalgratitudesociety.com/invitation?code=87646C
 
Connect with Kevin D. Monroe:
Website - https://www.kevindmonroe.com/
LinkedIn - https://www.linkedin.com/in/kevinmonroe/
 
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com

In this episode, Gert Mellak brings to the forefront his team and emphasizes on all the different teams that work together in ensuring that the clients' goals and priorities are treated with utmost importance. 
With everything that his entire team has experienced over the years, you cannot discount his team's dedication to communication and process innovation. With the onset of AI technologies, it is important that these tools go hand in hand with the human factor that makes the overall SEO strategies really make an impact. 
Podcast Highlights:
00:00 Prologue
00:59 Podcast INTRO
01:09 Introduction to the episode 
02:02 SEO strategies and the importance of aligning them with client goals and priorities.
03:35 Consulting and strategy are the key pillars of SEO 
04:25 Role of Content Creation team and the  use of AI language models
06:50 The Link-building team's role for SEO and branding
07:26 The Implementation Team
08:14 Who runs all the teams together?
09:20 The SEO Leverage Team
10:34 End
 
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com

In this episode, Gert Mellak is joined by the podcast regular, Joe Fier, to delve into the current surge of AI tools flooding the market, causing confusion among users. The primary focus of this episode is to spotlight trustworthy AI tools, outlining their practical applications and recommendations from these seasoned experts.
The conversation between Gert and Joe unfolds as they explore AI tools dedicated to post-production, audio transcription and content creation, as well as those geared towards audio and video optimization. They broaden the discussion to encompass AI's role beyond content creation, emphasizing its utility as a valuable business tool. Joe also shares his insights into the future of AI copycats and tools already integrated into a broader set of functionalities.
While the content may seem technical, Episode 120 is a crucial resource that must be shared with the audience. Don't miss out on this insightful episode, where practical knowledge about reliable AI tools is brought to the forefront for the benefit of users.
Podcast Highlights:
00:00 Prologue
00:51 Welcoming Joe Fier to the show
02:05 How Gert uses Chat GPT to structure thoughts and ideas, making content creation and delivery easier and more efficient.
06:57 Joe Fier discussed AI tools like Chat GPT and Claude AI to extract actionable insights from raw data 
10:24 The boom of AI tools in the market and Joe Fier's prediction of these tools slowing down by the end of 2023
14:03 The issue of overwhelming tools out in the market, which are too broad and confusing for users
17:36 Features of Castmagic for post production tasks like show notes and prompts
20:27 Audio optimization tools and techniques using Descript
23:24 The benefits of using Riverside.fm for recording and editing interviews.
26:39 AI tools for visuals that Joe Fier recommends - Canva and Headliner
30:56 AI tools that not only relate to content creation but for the other aspects of the business - Gamma.app and Beautiful.ai
33:59 Ethical approach to AI for voice-over talents for payments and royalties with Voices.com
36:22 AI-powered chatbots and their potential uses - Withdelphi and Agent Runner 
45:12 How to connect with Joe Fier?
46:34 Gert appreciates Joe Fier’s expertise and sharing these for the episode 
47:49 End
 
Resources: 
AI Tools discussed and mentioned in the episode
Claude - https://claude.ai/
Castmagic - https://www.castmagic.io/
Riverside FM- https://riverside.fm/
Gamma - https://gamma.app/
Beautiful.aia - https://beautiful.ai/
Voices.com - https://www.voices.com/
Delphi -  https://www.withdelphi.com/
AgentRunner - https://www.agentrunner.ai/
 
Connect with Joe Fier:
Website - Hustle and Flow chart - https://hustleandflowchart.com/
Get the PDF of the Cheat Sheet on how to leverage a podcast - hustleandflowchart.com/seoleverage
Email address - Joe@hustleandflowchart.com
 
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com

After about 100 episodes, Gert brings back to the podcast Anfernee Chansamooth, the authentic marketer, who will provide valuable insights on hiring and working with a fractional CMO (Chief Marketing Officer) including considering potential agencies and allocating budget for execution.
In this episode, Gert and Anfernee discussed fractional CMO services for founders and CEOs who want to manage their marketing but don't have the time or expertise. There are benefits of hiring or outsourcing a CMO, without a full-time commitment.
If you want to learn about CMO roles, listen to this episode to the very end. 
Podcast Highlights:
00:00 Prologue
00:46 Podcast INTRO
00:56 Welcome back to Anfernee Chansamooth and introduction to the episode topic
02:57 Who needs a full time SEO and how can businesses have enough with a Fractional CMO? (...To whom is Fractional CMO best suited for?)
05:00 Transistioning to the role of a CMO and why is it important to develop the capability to think at a higher level and make strategic decisions?
07:36 Distinctions of CMO roles and responsibilities
13:47 The difference between project managers and CMOs and the importance of  equipping clients for long-term success.
17:56 What are the benefits of hiring a fractional CMO for small businesses?
22:22 How much investment is it to hire a fractional CMO?
24:27 What does the role of a fractional CMO mean for Anfernee?
30:58 Anfernee's insights on what kind of questions to ask a business owner before he comes in as the fractional CMO?
35:21 Where to connect with Anfernee Chansamooth?
36:32 End
 
Resources: 
How to learn about fractional CMO, go to - 
https://theauthenticmarketer.com/services/
 
Past episode with Stevie Brown
https://open.spotify.com/episode/3mPCo77DkgReqBPWXj0tyX
 
Connect with Anfernee Chansamooth:
Website - https://theauthenticmarketer.com/
 
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com

In this episode, Gert discusses with Katrina McKinnon the potential of AI tools, ChatGPT for one, and its part in SEO and content creation, despite limitations and potential misconceptions. While AI can provide some answers, it cannot replace the need for human-generated content, and people will still rely on human-created content to learn about new products and brands.
People, universities and businesses need to look at and be cautious of what seems to be becoming more sophisticated fake content and focus on creating an authentic online reputation. Listen to this episode, episode 118 and get three important guidelines from Katrina on how to best handle new AI tools.  
Podcast Highlights:
00:00 Prologue 
00:49 Podcast INTRO
01:00 Introduction to the episode and the guest
02:06 Katrina's perspective on the use of AI tools 
05:38 AI tools, their limitations and the reliability of information
11:19 SEO, brand awareness, and creating an authentic online reputation 
14:56 Tell-tale signs of content created by humans vs AIs in creating a consistent story
16:55 What does it take for an ecommerce site to drive brand awareness? (...What is information gain and how does it surface content to be crawled as often?)
20:51 The best use for AI tools in content creation and SEO purpose
24:44 Embracing new technologies and working out how to use it with caution
26:44 What's wrong with universities with their conflicting stand on the use of AI tools? (...Similarly with Google's position on ecommerce promotions.)
29:13 Three guidelines as advised by Katrina in pursuing the use of AI in the following months.
31:26 Where to connect with Katrina McKinnon?
31:22 End
 
Connect with Katrina McKinnon: 
Website - https://copysmiths.com/
LinkedIn - https://www.linkedin.com/in/katrinamckinnon/
 
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com