33 min

September 2020—Carlos Sims Jr. [015‪]‬ The Matchbook Coffee Podcast

    • Food

It’s impossible not to smile when you’re talking to Carlos Sims. He’s the featured roaster for the month of September here at Matchbook, and we’ve been lucky enough to feel his cheerfulness and positivity throughout our time working together. 
However, positivity doesn’t imply ease, and in this episode, we detail how Carlos got to where he is. Carlos candidly details how he went from watching his mom brew coffee in Jacksonville, Florida as a kid, to starting his own roasting company called Happy Home—and all the struggles in between. Sometimes, it’s easy to take things at face value, like a cheery demeanor or an encouraging phrase, but Carlos pushes beyond niceties and gets at the root of things. We talk about toxic work environments and having the courage to know when it’s time to quit and prioritize your mental wellbeing.
Family is a central theme in Carlos’ life—and it’s the theme of his coffee release—and we talk through how difficult the word ‘family’ can be in the coffee world. We recorded this episode a few weeks after baristas at Augie’s Coffee were fired from their jobs for attempting to unionize, and how the word ‘family’ can be weaponized in these instances. So we push on that definition in this interview, and talk about how important it is to feel seen, to help others, and really define what community and family mean to you. And in the end, you’ll leave with a smile on your face. Here’s Carlos. 

It’s impossible not to smile when you’re talking to Carlos Sims. He’s the featured roaster for the month of September here at Matchbook, and we’ve been lucky enough to feel his cheerfulness and positivity throughout our time working together. 
However, positivity doesn’t imply ease, and in this episode, we detail how Carlos got to where he is. Carlos candidly details how he went from watching his mom brew coffee in Jacksonville, Florida as a kid, to starting his own roasting company called Happy Home—and all the struggles in between. Sometimes, it’s easy to take things at face value, like a cheery demeanor or an encouraging phrase, but Carlos pushes beyond niceties and gets at the root of things. We talk about toxic work environments and having the courage to know when it’s time to quit and prioritize your mental wellbeing.
Family is a central theme in Carlos’ life—and it’s the theme of his coffee release—and we talk through how difficult the word ‘family’ can be in the coffee world. We recorded this episode a few weeks after baristas at Augie’s Coffee were fired from their jobs for attempting to unionize, and how the word ‘family’ can be weaponized in these instances. So we push on that definition in this interview, and talk about how important it is to feel seen, to help others, and really define what community and family mean to you. And in the end, you’ll leave with a smile on your face. Here’s Carlos. 

33 min