100 episodes

An entrepreneur's guide to help you leverage shiny objects.

Serial Entrepreneur Show Nicole Schmied and Matt Deulley

    • Business
    • 5.0 • 22 Ratings

An entrepreneur's guide to help you leverage shiny objects.

    How to Avoid the Spam Folder and Win More Sales with Josh Kropkof

    How to Avoid the Spam Folder and Win More Sales with Josh Kropkof

    Struggling to get results from email marketing?
     
    This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.
     
    Meet Josh Kropkof, one of the brothers who founded The Email Agency in 2018. With backgrounds in Direct Response Copywriting, they discovered a gap in the e-commerce marketplace they were determined to fill. Today, these email brothers are helping store owners, marketing teams, and freelancers of all kinds revolutionize the way we email by using personality-driven email campaigns.
     
    In this episode, Josh tells us why email is still important, what most businesses are doing wrong with their email campaigns, and what it's like to work with family and friends (and how despite a falling out still doesn't change his perspective).
     
     
    Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit
    Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied
    Get Your Data-Driven Marketing Strategy: SmartCookie Media
    FREE: Content Strategy Session
    Visit: The Email Agency
    Get Your FREE Email Audit: FREE Email Audit
    Download: Email Profits Cheat Sheet
    Book Mentioned: Deep Work by Cal Newport
    Have a story to tell? Signup here: www.serialentrepreneurshow.com

    • 37 min
    Married to My Business Partner, Meet Graeme and Leanne

    Married to My Business Partner, Meet Graeme and Leanne

    Could you run a business with your life partner, happily?
     
    This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.
     
    After catching an Oprah Winfrey show with Robert Kiyosaki, Graeme bought all of Kiyosaki's books to improve his financial literacy — and he even roped in his new girlfriend (now wife and business partner), Leanne. They quit their jobs on the same day and started their entrepreneurial journey, together.
     
    The Carling Group invests in and partners with established businesses with growth potential in the healthcare, technology, sport, renewable energy, and real estate sectors. In this episode, Graeme and Leanne share stories of their shared upbringing, how they resolve fights, and why they left the corporate world and never looked back.
     
     
    Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit
    Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied
    Get Your Data-Driven Marketing Strategy: SmartCookie Media
    FREE: Content Strategy Session
    Visit: The Carling Group
    Connect on LinkedIn: Graeme Carling; Leanne Carling
    Have a story to tell? Signup here: www.serialentrepreneurshow.com

    • 35 min
    How Losing Her Husband Creates Small Legacies with Amanda Bauer-Frisch

    How Losing Her Husband Creates Small Legacies with Amanda Bauer-Frisch

    What legacy are you creating for your kids?
     
    This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.
     
    After her husband died unexpectedly, Amanda transitioned from a corporate career to full-time parenting in 2020. Based on the financial principles introduced to her by her late husband, she dreamt up her own version of a “give-save-spend” bank. In need of a pandemic hobby, she tried selling it on Etsy. She was thrilled by her first sale — and slightly surprised when the sales kept coming — when they didn’t slow, she realized this was how she could pass down the financial legacy with her sons and with the world.
     
    Amanda remarried in 2019, and together, she and her husband Dan are working to continue that legacy for their three sons. Small Legacies is a children’s gift brand that focuses on thoughtful, practical items enhancing a child’s development and fostering peace within parents’ homes.
     
     
    Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit
    Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied
    Get Your Data-Driven Marketing Strategy: SmartCookie Media
    FREE: Content Strategy Session
    Give, Save, Spend: Small Legacies
    TEDxOshkosh: In Defense of Participation Trophies
    Have a story to tell? Signup here: www.serialentrepreneurshow.com

    • 34 min
    • video
    Finding Financial Blind Spots with CFO, Ben Risser

    Finding Financial Blind Spots with CFO, Ben Risser

    Question: When is the best time to hire a part-time or fractional CFO? Answer: Sooner than you think.
     
    This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.
     
     
    Meet Ben Risser. Ben was an aerospace engineer at The Boeing Company. It was during this time that he discovered his passion for business, economics, and finance. He pivoted his career to real estate entrepreneurship, syndicating large multifamily real estate investments. Today he is the founder of Provident Financial Services. His team provides a concise custom financial dashboard for your organization, education that increases financial literacy, and financial perspectives that enrich financial intelligence. 
     
    In this episode, Nicole and Ben discuss when it's the right time to hire a CFO, why your business needs credible accounting, and how a genetic retinal diagnosis is helping Ben focus on what matters most — helping others overcome their financial blindness.
     
     
    Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit
    Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied
    Get Your Data-Driven Marketing Strategy: SmartCookie Media
    FREE: Content Strategy Session
    Download Ben's article 'From Sales to Equity': What your financial statements are trying to tell you about your business
    Connect with Ben: LinkedIn
    Visit: Provident Financial Services
    Have a story to tell? Signup here: www.serialentrepreneurshow.com
     

    • 35 min
    How AI is Building Sales & Marketing Strategy with Matt Swalley

    How AI is Building Sales & Marketing Strategy with Matt Swalley

    Have you started (or stalled) on using AI in your business yet? This is the show for you — a reminder you need to start while it's early!
     
    This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.
     
    Meet Matt Swalley. He is co-founder at Omnekey. They are a marketing platform that leverages AI powered content to maximize your ad performance. They help a wide range of organizations, from fast-growing startups to larger enterprise companies. We have experience helping E-Commerce, FinTech, B2B, SaaS, and fundraising companies succeed in a competitive ad environment.
     
    In this episode, our Matt — you know, the non-marketer in the room — learns that while AI makes some aspects in business easier, it still needs human touch and won't be replacing our jobs anytime soon. Nicole brings a diagram and a challenge for this episode...Can Matt find the show notes when AI writes them vs when the editor does?
     
    So what do you think? Who wrote this one?
     
     
    Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit
    Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied
    Get Your Data-Driven Marketing Strategy: SmartCookie Media
    FREE: Content Strategy Session
    Visit: Omneky
    Have a story to tell? Signup here: www.serialentrepreneurshow.com

    • 32 min
    Why Your Business Needs to Prioritize Content Strategy...Today, Jake Hurwitz

    Why Your Business Needs to Prioritize Content Strategy...Today, Jake Hurwitz

    Founders & CEOs: Has your team been nagging you to create content? Wondering if you should start posting those things called reels? Short clips? Maybe even TikTok?! This episode is your sign!
     
    This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.
     
    He started his first company when he was eight, he built a YouTube channel with 10K subscribers when he was 12, and he was Chief Marketing Officer at a company with investors like Gary V. In today's episode, you'll meet Jake Hurwitz. He is the founder of Thursday Labs. A studio that creates founder-driven content where they will distribute 700+ pieces of content across 15+ channels over a 4 month period! And all you have to do is show up to record.
     
    In this episode, Jake dives deep into why content strategy is important for business impact and how you can leverage that to get a more valuable audience.
     
     
    Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit
    Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied
    Get Your Data-Driven Marketing Strategy: SmartCookie Media
    FREE: Content Strategy Session
    Visit: Thursday Labs
    Connect with Jake on LinkedIn: Jake Hurwitz
    Have a story to tell? Signup here: www.serialentrepreneurshow.com
     

    • 35 min

Customer Reviews

5.0 out of 5
22 Ratings

22 Ratings

GreeneAli ,

Amazing hosts to work with!

I am excited and nervous to listen and share this episode with my network - you were such a great host and it was a fun conversation with you and Matt that really helped me think outside the box. One of the most engaging episodes I have been on as a guest in awhile!

Sarahdesign ,

The energy is off the charts!

This podcast is filled to the brim with smart, engaging content that I’m learning SO much from. What I love most though is the energy and entertainment factor that Nicole and Matt bring to the episodes. So fun! Definitely pop this show into your earbuds on your next outing. You won’t be disappointed!

radioestes ,

Great actionable info

Love the show!!

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