Service MVP Sales Training Podcast with Joe Crisara

Service MVP
  • 4.7 (15)
  • BUSINESS
  • UPDATED DAILY

I’m America’s Service Sales coach Joe Crisara, and I’ve been down the same path. For nearly 45 years, I performed services for clients just like yours, and like you, I suffered frustration & heartbreak, and I poured out the blood, sweat & tears it takes to survive. Over time, I learned to change how I did things so I got more traction and better results.

  1. A New Way To Get Leads in The Modern Market - How Online Quoting Tools Help Maximize Opportunities Fea. Marko Sipilä of HVAC Quote

    18H AGO

    A New Way To Get Leads in The Modern Market - How Online Quoting Tools Help Maximize Opportunities Fea. Marko Sipilä of HVAC Quote

    In this episode of the Service MVP Podcast, Joe Crisara sits down with Marko Sipilä to break down a game-changing shift in the home service industry: online pricing and instant quote tools. Today’s homeowners don’t want to guess anymore, they want real numbers upfront. And if you’re not giving it to them? Your competitors are. Marco shares how tools AI Tools are helping contractors: ✅ Attract higher-quality leads ✅ Increase closing rates (up to 2x) ✅ Eliminate price objections before the appointment ✅ Turn transparency into a competitive advantage Joe dives deeper into what happens after the quote: how to pivot from online pricing into high-value in-home sales, uncover hidden problems, and present solutions that customers actually want. Connect with Service MVP: 🌐 Website: www.servicemvp.com 📈 Join Total Immersion Training: attendti.com About the Guest: Marko Sipilä is the founder of HVAC Quote. They help contractors turn website traffic and paid ads into real, qualified opportunities by letting homeowners get an instant price range, submit their info, and automatically trigger fast follow-up.  Support the show

    35 min
  2. Military Precision in Home Services: How Troy Daland Scales Air Zero with Veteran Values

    APR 6

    Military Precision in Home Services: How Troy Daland Scales Air Zero with Veteran Values

    In this episode of the Home Service Heartbeat Podcast, Joe Crisara sits down with Troy Daland, a U.S. military veteran and owner of Air Zero in the Tampa Bay area. Troy shares how his 24 years in the military shaped the way he leads, hires, and trains his team and how those same principles are helping him build a service business rooted in discipline, integrity, and transparency. From hiring based on character to using technology and AI to better serve customers, this episode is a powerful breakdown of what it really takes to build a modern home service company that customers trust. You’ll Learn: ✅ How military leadership principles translate into high-performing service teams ✅ Why hiring for attitude and character beats experience every time ✅ The “assess, select, train” framework for building a winning team ✅ How transparency (pricing, photos, videos) builds instant customer trust ✅ Why soft skills matter more than technical skills in home services ✅ How to position your company as a trusted partner—not just a repair service ✅ The role of AI and smart technology in the future of HVAC ✅ How giving technicians more time per call leads to better results and higher value 💡ABOUT THE SHOW: The Home Service Heartbeat celebrates the entrepreneurs who keep our homes running and our communities strong. Host Joe Crisara interviews market-leading home service business owners to uncover their stories, strategies, and hard-won lessons—from HVAC and plumbing to electrical and landscaping. Each episode explores what it takes to build a thriving business, lead with purpose, and make a lasting impact in your local market. Share your story with us here: Book a spot Want to level up your sales and service game? Check out Joe’s free book here: https://book.servicemvp.com/get-your-book Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue: https://go.servicemvp.com/schedule-10-minute-call Support the show

    21 min
  3. How to Emerge as a Beacon of World-Class Service in the Blue Collar Trades ft. Matt Simet of PlumbRite

    MAR 30

    How to Emerge as a Beacon of World-Class Service in the Blue Collar Trades ft. Matt Simet of PlumbRite

    In this episode of the Service MVP Podcast, Joe Crisara sits down with Matt Simet, owner of PlumbRite in Omaha and a third-generation master plumber. From riding in his grandfather’s truck as a kid to building a premium service company, Matt shares how he turned old-school values into a modern, high-performing plumbing business. This episode dives deep into what it really takes to deliver world-class customer service, build a team that actually cares, and grow a profitable service company without cutting corners. You’ll Learn: ✅ Why “doing it right the first time” is the foundation of long-term success ✅ How to hire and train technicians who actually believe in your process ✅ The 30-60-90 onboarding system that builds consistent performance ✅ Why technical skill + customer communication = real profitability ✅ How full system diagnostics prevent callbacks and build customer trust ✅ The power of offering premium, mid-range, and economy options ✅ How to position your business as a premium service provider (and charge accordingly) ✅ Why community involvement and connection drive long-term brand loyalty If you're a contractor, plumber, or service business owner looking to improve your team, increase your revenue, and deliver better customer experiences, this episode is packed with real-world strategies you can apply today. 💡 Free Resources Mentioned: Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now! https://go.servicemvp.com/mvp-club Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today! https://book.servicemvp.com/get-your-book Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue! https://go.servicemvp.com/schedule-10-minute-call 🔗 Don’t forget to like, subscribe, and share to help your team master these strategies! Support the show

    32 min
  4. Dealing with The Financial Reality Gap: Wages, Training & Accountability in the Blue Collar Trades ft. John Baethke

    MAR 23

    Dealing with The Financial Reality Gap: Wages, Training & Accountability in the Blue Collar Trades ft. John Baethke

    In this episode of the Service MVP Podcast, Joe Crisara sits down with longtime friend and industry leader John Baethke of Baethke Plumbing in Chicago. Together, they break down the real cost of running a service business, the hidden gap between expenses and value, and what it truly takes to build a high-performing team in one of the toughest markets. If you're a contractor struggling with pricing, performance, or team accountability, this is the episode you need. You’ll Learn:  ✅ What the Financial Reality Gap is—and why most contractors ignore it ✅ How to stay profitable with high labor costs and overhead ✅ Why hourly pay (NOT commission) can drive better customer outcomes ✅ The real reason options-based selling builds trust and closes more jobs ✅ How to create a culture of accountability, training, and continuous improvement ✅ Why hiring for character is more important than hiring for skill ✅ How weekly training and recognition drive long-term performance ✅ The secret to getting technicians to believe in the process (not just follow it) 💡 Free Resources Mentioned: Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now! https://go.servicemvp.com/mvp-club Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today! https://book.servicemvp.com/get-your-book Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue! https://go.servicemvp.com/schedule-10-minute-call Support the show

    38 min
  5. From Digital to Reality - Making Sure Your Marketing Has an Impact On Your Blue Collar Business ft. Michael Fox of Corberry Digital

    MAR 18

    From Digital to Reality - Making Sure Your Marketing Has an Impact On Your Blue Collar Business ft. Michael Fox of Corberry Digital

    In this episode of the Service MVP Podcast, Joe Crisara sits down with Michael Fox of Corberry Digital to break down a hard truth most contractors overlook: marketing doesn’t fix a broken operation. Michael shares how digital marketing, data, and customer experience are all connected — and why the real key to growth isn’t just generating more leads, but improving the entire customer journey from the first click to the final sale. From call center performance to technician trust in the home, this episode reveals how top-performing companies turn digital strategies into real revenue — while others waste money chasing leads that never convert. You’ll Learn: ✅ Why marketing is NOT a silo and depends on your operations ✅ How Google actually ranks and rewards service businesses ✅ Why conversion rate = customer trust ✅ The role of call centers, technicians, and systems in driving revenue ✅ How to identify “friction” in your customer journey ✅ Why most contractors overspend on ads without fixing conversion ✅ The importance of revenue tracking and real data (not guesswork) ✅ How reviews, videos, and social proof impact buying decisions ✅ What to look for in a marketing partner (and red flags to avoid) If you're an HVAC, plumbing, or home service business owner tired of spending money on marketing without seeing results, this episode will change how you think about growth. 💡 Free Resources Mentioned: Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now! https://go.servicemvp.com/mvp-club Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today! https://book.servicemvp.com/get-your-book Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue! https://go.servicemvp.com/schedule-10-minute-call 🔗 Don’t forget to like, subscribe, and share to help your team master these strategies! #ServiceSales  #JoeCrisara #ServiceMVP #HomeServiceBusiness #SalesTraining #contractorsalestraining #plumbing #electrical #electrician #plumbers #HVAC #heatingandairconditioning #salesleads #salestraining #salestrainingcourse #contractorsales #hvacsales #hvacbusiness #successfulsales #hvactraining #salestrainingonline #generatesalesleads #salestipsandtechnicians #sellingtips #plumbersalestraining #plumbersales Support the show

    29 min
  6. Setting the Standard Over the Phone & In the Home for The Blue Collar Trade ft. Brigham Dickenson

    MAR 9

    Setting the Standard Over the Phone & In the Home for The Blue Collar Trade ft. Brigham Dickenson

    In this episode of the Service MVP Podcast, Joe Crisara sits down with Brigham Dickenson, founder of Power Selling Pros, to talk about the real driver behind high-performing home service teams: culture, leadership, and standards. Many business owners focus on sales strategies and operations but overlook the rituals and leadership habits that shape a company’s culture. Brigham shares how weekly meetings, recognition, and clearly defined standards can transform team accountability and help leaders build a culture where people consistently choose what’s right over what’s easy. If you're a home service owner, manager, or team leader who wants to build a stronger culture and get your entire team aligned with your mission, this episode is packed with insights you can start applying immediately. You’ll Learn: ✅ Why weekly team rituals can dramatically improve company culture ✅ How leaders set the tone for accountability inside their business ✅ The difference between doing what’s easy vs. doing what’s right ✅ Why clearly defined standards make discipline and coaching easier ✅ How transparency from leadership builds trust with your team ✅ The role of recognition and “weekly wins” in motivating employees ✅ Why a mission-driven culture leads to better service for customers 💡 Free Resources Mentioned: Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now! https://go.servicemvp.com/mvp-club Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today! https://book.servicemvp.com/get-your-book Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue! https://go.servicemvp.com/schedule-10-minute-call 🔗 Don’t forget to like, subscribe, and share to help your team master these strategies! #ServiceSales  #JoeCrisara #ServiceMVP #HomeServiceBusiness #SalesTraining #contractorsalestraining #plumbing #electrical #electrician #plumbers #HVAC #heatingandairconditioning #salesleads #salestraining #salestrainingcourse #contractorsales #hvacsales #hvacbusiness #successfulsales #hvactraining #salestrainingonline #generatesalesleads #salestipsandtechnicians #sellingtips #plumbersalestraining #plumbersales Support the show

    31 min
  7. How SEO Brings HOTTER Leads Than Any Other Marketing Channel

    MAR 3

    How SEO Brings HOTTER Leads Than Any Other Marketing Channel

    In this episode of the Service MVP Podcast, Joe Crisara sits down with Maggie Swift from Unframed Digital to break down one of the most misunderstood growth drivers in the trades: SEO. They dive deep into the balance between authentic brand messaging and keyword strategy, why SEO is never “done,” and how contractors lose market share when they treat it as a one-time project instead of a long-term investment. Maggie explains how Google’s constant algorithm updates impact your rankings, why technical jargon can actually hurt your search visibility, and how high-intent keywords drive warmer leads that make salespeople happier and more profitable. You’ll Learn: ✅ Why SEO must be tied to real keyword research ✅ The difference between website copy and SEO content ✅ Why competitors can copy keywords  and why consistency wins ✅ How often SEO should be updated (and why it’s ongoing) ✅ How SEO shortens sales cycles and improves close rates ✅ The data infrastructure every contractor must have (Google Analytics & conversion tracking) ✅ How to evaluate your SEO partner and avoid getting scammed ✅ What a real SEO assessment should include Support the show

    35 min
  8. Here's How You Make Sure To Train Your Blue Collar Trade Team the Right Way ft. Nick Bouza

    FEB 23

    Here's How You Make Sure To Train Your Blue Collar Trade Team the Right Way ft. Nick Bouza

    In this episode of the Service MVP Podcast, Joe Crisara sits down with Nick Bouza, Director of Training for 1-800-Plumber +Air, a multi-state service company, to break down why training isn’t optional if you want to win. This conversation dives deep into what real training looks like inside high-performing service companies. You’ll Learn: ✅ Why training must be a lifestyle, not a one-time event ✅ The #1 mistake companies make with training (and how to fix it) ✅ How ego and false confidence block growth in the trades ✅ What goes into structuring a high-impact training session ✅ Why follow-up and repetition create mastery ✅ How confidence is built through practice, not experience alone ✅ Why owners must lead training, not delegate it ✅ How consistent training increases professionalism, trust, and revenue If you're an HVAC, plumbing, electrical, or home service business owner who wants a sharper, more confident, and higher-performing team, this episode is your wake-up call. 💡 Free Resources Mentioned: Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now! https://go.servicemvp.com/mvp-club Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today! https://book.servicemvp.com/get-your-book Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue! https://go.servicemvp.com/schedule-10-minute-call Support the show

    38 min
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4.7
out of 5
15 Ratings

About

I’m America’s Service Sales coach Joe Crisara, and I’ve been down the same path. For nearly 45 years, I performed services for clients just like yours, and like you, I suffered frustration & heartbreak, and I poured out the blood, sweat & tears it takes to survive. Over time, I learned to change how I did things so I got more traction and better results.

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