13 min

Setting Campaign Goals and ROAS | Google Ads Basics Part 3 The Google Ads Podcast

    • Marketing

Learn how you can set realistic and effective campaign goals. Plus, we're giving away our FREE ROAS Goal Calculator! Just input your data, and it will do all the hard work for you.
Setting goals is essential for any business, and it’s no different when it comes to digital advertising. Without specific goals in mind, you won’t be able to measure the success of your campaigns or know where to allocate your resources.

And in this episode, John shows you how to set effective goals for your Google Ads campaigns–from understanding what you (and your client) want to achieve to setting realistic target ROAS and measuring results.

Listen to this episode now and you can also learn more about:
- How any restrictive bidding strategy will stop ad spend
- How increasing tROAS by 30% resulted in losing $10,0000 in ad spend and how John turned the situation around
- Why your Google Ads CPA is NOT real
- The main reason clients leave Google Ads agencies

PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍

Download your FREE ROAS Goal Calculator here: https://sol8.com/download-roas-goal-c...

Related resources:
🤯 How to Measure Success in Google Ads Part 1: A High ROAS Doesn’t Always Equal Success https://youtu.be/gYLCwlZ3Rhk
How to Calculate ROAS Using This ROAS Formula and Calculator: https://sol8.com/how-to-calculate-roas/
What Is Your ROAS.... Really? https://youtu.be/-qbDaHWG4uc
✋ You Need to STOP Doing This One Thing in Google Ads - It Killed Our 1200% ROAS: https://youtu.be/IEW1zjnpqfA

0:00 Intro | Google Ads Basics
0:29 Refresher for Maximize Conversion Value bidding strategy
4:00 Goal setting and calculating your ROAS Goal
11:06 Work with the best Google Ads agency on the planet
13:20 Your Google Ads CPA is not real


Do you have burning questions about Google Ads? 🔥 Ask our Google Ads experts in REAL TIME every FRIDAY, 1 PM PT!
Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. 🙋
Here's the link to our upcoming Dec 16 Google Ads Live Q&A: https://youtu.be/J621ePiUULQ

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:
https://youtu.be/9TziUBrF_hs
Apply here: https://sol8.com/apply/

💯The Ultimate Guide to Google Ads for Lead Generation:
https://sol8.com/google-ads-lead-gene...
🛒 Everything you need to know about Google Ads for eCommerce:
https://sol8.com/google-ads-for-ecomm...
🧲 The only guide you’ll ever need for Google Ads for YouTube:
https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/
--------------------------------------------------
👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/
--------------------------------------------------
Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...
--------------------------------------------------
👉 Want to become a Google Ads expert?
We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from...

Learn how you can set realistic and effective campaign goals. Plus, we're giving away our FREE ROAS Goal Calculator! Just input your data, and it will do all the hard work for you.
Setting goals is essential for any business, and it’s no different when it comes to digital advertising. Without specific goals in mind, you won’t be able to measure the success of your campaigns or know where to allocate your resources.

And in this episode, John shows you how to set effective goals for your Google Ads campaigns–from understanding what you (and your client) want to achieve to setting realistic target ROAS and measuring results.

Listen to this episode now and you can also learn more about:
- How any restrictive bidding strategy will stop ad spend
- How increasing tROAS by 30% resulted in losing $10,0000 in ad spend and how John turned the situation around
- Why your Google Ads CPA is NOT real
- The main reason clients leave Google Ads agencies

PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍

Download your FREE ROAS Goal Calculator here: https://sol8.com/download-roas-goal-c...

Related resources:
🤯 How to Measure Success in Google Ads Part 1: A High ROAS Doesn’t Always Equal Success https://youtu.be/gYLCwlZ3Rhk
How to Calculate ROAS Using This ROAS Formula and Calculator: https://sol8.com/how-to-calculate-roas/
What Is Your ROAS.... Really? https://youtu.be/-qbDaHWG4uc
✋ You Need to STOP Doing This One Thing in Google Ads - It Killed Our 1200% ROAS: https://youtu.be/IEW1zjnpqfA

0:00 Intro | Google Ads Basics
0:29 Refresher for Maximize Conversion Value bidding strategy
4:00 Goal setting and calculating your ROAS Goal
11:06 Work with the best Google Ads agency on the planet
13:20 Your Google Ads CPA is not real


Do you have burning questions about Google Ads? 🔥 Ask our Google Ads experts in REAL TIME every FRIDAY, 1 PM PT!
Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. 🙋
Here's the link to our upcoming Dec 16 Google Ads Live Q&A: https://youtu.be/J621ePiUULQ

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:
https://youtu.be/9TziUBrF_hs
Apply here: https://sol8.com/apply/

💯The Ultimate Guide to Google Ads for Lead Generation:
https://sol8.com/google-ads-lead-gene...
🛒 Everything you need to know about Google Ads for eCommerce:
https://sol8.com/google-ads-for-ecomm...
🧲 The only guide you’ll ever need for Google Ads for YouTube:
https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/
--------------------------------------------------
👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/
--------------------------------------------------
Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...
--------------------------------------------------
👉 Want to become a Google Ads expert?
We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from...

13 min