When the phone rings with a new lead, most average investors begin collecting INFORMATION about the PROPERTY. But as Thoughtful Real Estate Entrepreneurs, we know the most important thing to do is collect INSIGHTS about the SELLER. Gathering information about the property is easy. Getting to know our audience and who we are dealing with takes more skill, and will give us the best chance of being able to present a proposal that will resonate with them and be accepted. In this episode, we discuss the key insights we need to gather ABOUT the Seller in order to make a winning proposal to purchase their property.